88 Ratings
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Score 7.9 out of 100
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Feature Set Ratings

    Content Creation

    Salesforce Advertising Studio

    Feature Set Not Supported
    N/A
    7.6

    Sprinklr Modern Marketing & Advertising

    76%
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Ideation

    N/A
    0 Ratings
    6.4
    64%
    4 Ratings

    Approval workflows

    N/A
    0 Ratings
    6.4
    64%
    5 Ratings

    Content collaboration

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Content calendar

    N/A
    0 Ratings
    9.4
    94%
    6 Ratings

    Network for content licensing/production

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Content Publishing

    Salesforce Advertising Studio

    Feature Set Not Supported
    N/A
    8.3

    Sprinklr Modern Marketing & Advertising

    83%
    Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features

    Content hub

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Forms / Gated content

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Embedded CTAs

    N/A
    0 Ratings
    8.5
    85%
    3 Ratings

    Content distribution

    N/A
    0 Ratings
    7.9
    79%
    7 Ratings

    Content promotion

    N/A
    0 Ratings
    8.4
    84%
    6 Ratings

    Content automation

    N/A
    0 Ratings
    9.0
    90%
    5 Ratings

    Content Reporting & Analytics

    Salesforce Advertising Studio

    Feature Set Not Supported
    N/A
    8.3

    Sprinklr Modern Marketing & Advertising

    83%
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Audience profiling and targeting

    N/A
    0 Ratings
    7.4
    74%
    8 Ratings

    Closed-loop tracking and reporting

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Content performance analytics

    N/A
    0 Ratings
    9.4
    94%
    8 Ratings

    Campaign optimization dashboard

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Competitive analytics

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Attribute Ratings

    • Salesforce Advertising Studio is rated higher in 1 area: Likelihood to Recommend
    • Sprinklr Modern Marketing & Advertising is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    8.0

    Salesforce Advertising Studio

    80%
    7 Ratings
    7.8

    Sprinklr Modern Marketing & Advertising

    78%
    17 Ratings

    Usability

    9.6

    Salesforce Advertising Studio

    96%
    2 Ratings

    Sprinklr Modern Marketing & Advertising

    N/A
    0 Ratings

    Support Rating

    6.2

    Salesforce Advertising Studio

    62%
    3 Ratings
    8.5

    Sprinklr Modern Marketing & Advertising

    85%
    29 Ratings

    Likelihood to Recommend

    Salesforce

    Overall, it is a good product to have. When you are already a user of Salesforce marketing cloud and other clouds, definitely yes go ahead. When it comes to user licensing I'm not always a big fan of it as it gets very complicated for us when we keep on adding more Salesforce products.
    Read full review

    Sprinklr

    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Read full review

    Pros

    Salesforce

    • Up selling and cross selling current customers.
    • Better lead generation.
    • Awareness for active customers and engagement with inactive customers.
    Read full review

    Sprinklr

    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Read full review

    Cons

    Salesforce

    • Reach more users that cannot be targeted with a pixel tracking.
    • Easy connection with the advertising platforms, so that multiple data points can be shared in a hashed format.
    Read full review

    Sprinklr

    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Read full review

    Pricing Details

    Salesforce Advertising Studio

    Starting Price

    Editions & Modules

    Salesforce Advertising Studio editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Sprinklr Modern Marketing & Advertising

      Starting Price

      Editions & Modules

      Sprinklr Modern Marketing & Advertising editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing Info

        Usability

        Salesforce

        Because it is easy to use and user friendly. Anyone can work on this platform even those who don't have any knowledge of programming. Cost-effective and more productive.
        Read full review

        Sprinklr

        No answers on this topic

        Support Rating

        Salesforce

        The website is straightforward to use and find answers to your questions. Since there is an existing contract across multiple Salesforce platforms, we get a direct line into human customer service management. They are swift to respond and helpful as they know the platform best for ease of problem-solving.
        Read full review

        Sprinklr

        We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
        Read full review

        Alternatives Considered

        Salesforce

        None were evaluated, we use many Salesforce as core to our CRM and use many products, it is blind yes to us.
        Read full review

        Sprinklr

        We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
        Read full review

        Return on Investment

        Salesforce

        • Engagement with customers has increased which increased the ROI.
        • Increased the scope of up selling and cross selling to current customers.
        • Easy lead generation helps in decreasing the turn around time.
        Read full review

        Sprinklr

        • Time saved on reporting: no need to request any reports from social media agencies anymore
        • Time saved on optimisations thanks to AI optimisations available on the platform
        • Increased team collaboration: local users have visibility on the best performing content across all the markets
        Read full review

        Add comparison