88 Ratings
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Score 7.9 out of 100
52 Ratings
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Score 8 out of 100

Attribute Ratings

  • WordStream Advisor is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.0

Salesforce Advertising Studio

80%
7 Ratings
9.1

WordStream Advisor

91%
23 Ratings

Likelihood to Renew

Salesforce Advertising Studio

N/A
0 Ratings
9.0

WordStream Advisor

90%
3 Ratings

Usability

9.7

Salesforce Advertising Studio

97%
2 Ratings

WordStream Advisor

N/A
0 Ratings

Support Rating

6.2

Salesforce Advertising Studio

62%
3 Ratings
9.5

WordStream Advisor

95%
9 Ratings

Likelihood to Recommend

Salesforce

Overall, it is a good product to have. When you are already a user of Salesforce marketing cloud and other clouds, definitely yes go ahead. When it comes to user licensing I'm not always a big fan of it as it gets very complicated for us when we keep on adding more Salesforce products.
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WordStream

Do you currently use Google AdWords to drive new business for your website? Then you need WordStream. The best scenario where it has helped me is time. I used to spend easily 20 hours a week analyzing data, making minor changes, adjusting budgets, trying to just master Google AdWords! But now I'm able to spend maybe 2-3 hours a week on Google AdWords and put the rest of my attention on other responsibilities. WordStream has mastered making my time more efficient.
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Pros

Salesforce

  • Up selling and cross selling current customers.
  • Better lead generation.
  • Awareness for active customers and engagement with inactive customers.
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WordStream

  • Definitely go with a consultant. It amazed me how quickly our consultant was able to understand our business and what we sell. He was the best resource for our newly-digitized marketing team.
  • The negative keywords section was a hugely helpful tool. It saved us from so much unnecessary spend while making it easy to add negatives.
  • How quickly changes implemented were updated on AdWords was amazing. It's live, so no lag and unnecessary spend.
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Cons

Salesforce

  • Reach more users that cannot be targeted with a pixel tracking.
  • Easy connection with the advertising platforms, so that multiple data points can be shared in a hashed format.
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WordStream

  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
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Pricing Details

Salesforce Advertising Studio

Starting Price

Editions & Modules

Salesforce Advertising Studio editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    WordStream Advisor

    Starting Price

    Editions & Modules

    WordStream Advisor editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Salesforce

      No answers on this topic

      WordStream

      Affordable, useful, informative, easy to use, continually updating and staying current
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      Usability

      Salesforce

      Because it is easy to use and user friendly. Anyone can work on this platform even those who don't have any knowledge of programming. Cost-effective and more productive.
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      WordStream

      No answers on this topic

      Support Rating

      Salesforce

      The website is straightforward to use and find answers to your questions. Since there is an existing contract across multiple Salesforce platforms, we get a direct line into human customer service management. They are swift to respond and helpful as they know the platform best for ease of problem-solving.
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      WordStream

      I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.
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      Alternatives Considered

      Salesforce

      None were evaluated, we use many Salesforce as core to our CRM and use many products, it is blind yes to us.
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      WordStream

      WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
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      Return on Investment

      Salesforce

      • Engagement with customers has increased which increased the ROI.
      • Increased the scope of up selling and cross selling to current customers.
      • Easy lead generation helps in decreasing the turn around time.
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      WordStream

      • I've already noted the time savings that WordStream has provided - at leats 5 hours a week (and I like to think that my time is pretty expensive/worth it).
      • Wordstream has paid for itself already, simply in removing junk from our AdWords account - junk keywords, junk AdWords groups, junk matching.
      • I think we'll find, over more time, that Wordstream will continue to provide outstanding value in dropping our CPA - once Google register sthe lack of junk, our CPC will continue to go down.
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