38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7 out of 100
Top Rated
291 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Bobbe Marvin | TrustRadius Reviewer

Salesforce Commerce Cloud

Salesforce Commerce Cloud is well suited for medium to large sized eCommerce platforms (mainly B2C but B2B could work as well) who are looking to streamline their web processes and website functionalities while incorporating multiple departments. If you are a small business and have tighter margins, this may not be the best choice for you as there may not be as many opportunities to utilize all of the CRM's features and you may be at a financial loss because of it. Otherwise, this platform is great for organization and providing a helping hand in your eCommerce roadmap!
Natasha Sandhu | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
Salesforce Commerce Cloud
Collection of first-party data
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Salesforce Commerce Cloud
Collection of third-party data
Salesforce Audience Studio (formerly Salesforce DMP)
6.3
Salesforce Commerce Cloud
Access to Third-party Data Providers
Salesforce Audience Studio (formerly Salesforce DMP)
5.0
Salesforce Commerce Cloud

Data Classification

Salesforce Audience Studio (formerly Salesforce DMP)
7.6
Salesforce Commerce Cloud
Audience taxonomy
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
Salesforce Commerce Cloud
Tag Management
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Salesforce Commerce Cloud
Data Analysis Dashboard
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Salesforce Commerce Cloud

Ad Network Integration

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Commerce Cloud
Data Transfer
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Commerce Cloud
DSP integration
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Commerce Cloud

DMP Analytics

Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Salesforce Commerce Cloud
Campaign Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
6.7
Salesforce Commerce Cloud
Audience Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Commerce Cloud

Online Storefront

Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.3
Product catalog & listings
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.8
Product management
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.4
Bulk product upload
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.3
Branding
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.7
Mobile storefront
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.1
Product variations
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.4
Website integration
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.5
Visual customization
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
6.7
CMS
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
6.7

Online Shopping Cart

Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.4
Abandoned cart recovery
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.3
Checkout user experience
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.5

Online Payment System

Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
8.2
eCommerce security
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
8.2

eCommerce Marketing

Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.8
Promotions & discounts
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.6
Personalized recommendations
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.5
SEO
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
8.2

eCommerce Business Management

Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.1
Multi-site management
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.9
Order processing
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.3
Inventory management
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
7.1
Shipping
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
6.9
Custom functionality
Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
6.2

Pros

Salesforce Audience Studio (formerly Salesforce DMP)

  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
Morgan Duff | TrustRadius Reviewer

Salesforce Commerce Cloud

  • Being a global brand, having a solution that works globally was key. SFCC is particularly good for allowing easily implementations and deployments of global solutions
  • SFCC is a scalable solution which supported our need to roll out global sites quickly
  • The vendor marketplace is used to find vendors and solutions who have pre-existing implementations and code templates, meaning it’s more cost effective to deliver
  • With speed being such a crucial factor these days, SFCC is excellent at optimising performance. Whether it be server capacity around crucial events or a CDN that can deliver pages and content in a balanced and optimal way
  • The SFCC roadmap is impressive. They have been good at understanding client requirements and including solutions to the core platform - i.e Apple Pay or GDPR
Gareth Beer | TrustRadius Reviewer

Cons

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Salesforce Commerce Cloud

  • The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
  • A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
  • Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
William Van Fleet | TrustRadius Reviewer

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 4.0
Based on 1 answer
we moved away from it
Bobbe Marvin | TrustRadius Reviewer

Salesforce Commerce Cloud

Salesforce Commerce Cloud 7.8
Based on 10 answers
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
John Perasco | TrustRadius Reviewer

Usability

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.0
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

Salesforce Commerce Cloud

Salesforce Commerce Cloud 8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Salesforce Commerce Cloud

Salesforce Commerce Cloud 8.0
Based on 2 answers
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA | TrustRadius Reviewer

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 6.3
Based on 3 answers
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job
Anonymous | TrustRadius Reviewer

Salesforce Commerce Cloud

Salesforce Commerce Cloud 9.0
Based on 6 answers
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
Peter Kowalczyk | TrustRadius Reviewer

In-Person Training

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Salesforce Commerce Cloud

Salesforce Commerce Cloud 8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA | TrustRadius Reviewer

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Bobbe Marvin | TrustRadius Reviewer

Salesforce Commerce Cloud

Salesforce Commerce Cloud 8.0
Based on 4 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA | TrustRadius Reviewer

Alternatives Considered

Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

Salesforce Commerce Cloud

When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.
Anonymous | TrustRadius Reviewer

Return on Investment

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Salesforce Commerce Cloud

  • We wasted so much time trying to get this set up right I can't even fathom the monetary loss outside of our actual cash loss from the purchase.
  • [I recommend you] vet your SF partners, ask for references or similar business customers to call on your own to learn about the company you may be working with.
  • The negative impact was so great we shelved e-commerce and B2B for at least another year. It killed our drive to even want to do it.
Kurt Johansen | TrustRadius Reviewer

Pricing Details

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
Salesforce Commerce Cloud
7.3

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)
4.0
Salesforce Commerce Cloud
7.8

Usability

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Commerce Cloud
8.0

Reliability and Availability

Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
8.0

Performance

Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
9.0

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)
6.3
Salesforce Commerce Cloud
9.0

In-Person Training

Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Commerce Cloud
8.0

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)
3.0
Salesforce Commerce Cloud
8.0

Add comparison