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66 Ratings

Salesforce Audience Studio

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66 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
362 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

    Data Collection

    7.7

    Salesforce Audience Studio

    77%

    Salesforce Commerce Cloud

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Collection of first-party data

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    7.4
    74%
    23 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    7.5
    75%
    22 Ratings
    N/A
    0 Ratings

    Data Classification

    8.2

    Salesforce Audience Studio

    82%

    Salesforce Commerce Cloud

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Audience taxonomy

    8.0
    80%
    24 Ratings
    N/A
    0 Ratings

    Tag Management

    8.2
    82%
    24 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    8.3
    83%
    24 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    7.7

    Salesforce Audience Studio

    77%

    Salesforce Commerce Cloud

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Data Transfer

    7.9
    79%
    22 Ratings
    N/A
    0 Ratings

    DSP integration

    7.6
    76%
    21 Ratings
    N/A
    0 Ratings

    DMP Analytics

    7.9

    Salesforce Audience Studio

    79%

    Salesforce Commerce Cloud

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Campaign Analytics

    7.7
    77%
    24 Ratings
    N/A
    0 Ratings

    Audience Analytics

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Online Storefront

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    8.1

    Salesforce Commerce Cloud

    81%
    Salesforce Commerce Cloud ranks higher in 9/9 features

    Product catalog & listings

    N/A
    0 Ratings
    8.5
    85%
    34 Ratings

    Product management

    N/A
    0 Ratings
    8.3
    83%
    34 Ratings

    Bulk product upload

    N/A
    0 Ratings
    8.3
    83%
    33 Ratings

    Branding

    N/A
    0 Ratings
    7.8
    78%
    33 Ratings

    Mobile storefront

    N/A
    0 Ratings
    8.2
    82%
    31 Ratings

    Product variations

    N/A
    0 Ratings
    8.3
    83%
    35 Ratings

    Website integration

    N/A
    0 Ratings
    8.0
    80%
    34 Ratings

    Visual customization

    N/A
    0 Ratings
    7.8
    78%
    35 Ratings

    CMS

    N/A
    0 Ratings
    7.4
    74%
    32 Ratings

    Online Shopping Cart

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    8.1

    Salesforce Commerce Cloud

    81%
    Salesforce Commerce Cloud ranks higher in 2/2 features

    Abandoned cart recovery

    N/A
    0 Ratings
    8.1
    81%
    27 Ratings

    Checkout user experience

    N/A
    0 Ratings
    8.1
    81%
    32 Ratings

    Online Payment System

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    8.8

    Salesforce Commerce Cloud

    88%
    Salesforce Commerce Cloud ranks higher in 1/1 features

    eCommerce security

    N/A
    0 Ratings
    8.8
    88%
    30 Ratings

    eCommerce Marketing

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    8.3

    Salesforce Commerce Cloud

    83%
    Salesforce Commerce Cloud ranks higher in 3/3 features

    Promotions & discounts

    N/A
    0 Ratings
    8.4
    84%
    31 Ratings

    Personalized recommendations

    N/A
    0 Ratings
    8.5
    85%
    33 Ratings

    SEO

    N/A
    0 Ratings
    8.0
    80%
    29 Ratings

    eCommerce Business Management

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    8.2

    Salesforce Commerce Cloud

    82%
    Salesforce Commerce Cloud ranks higher in 5/5 features

    Multi-site management

    N/A
    0 Ratings
    8.7
    87%
    31 Ratings

    Order processing

    N/A
    0 Ratings
    8.4
    84%
    32 Ratings

    Inventory management

    N/A
    0 Ratings
    8.2
    82%
    30 Ratings

    Shipping

    N/A
    0 Ratings
    8.1
    81%
    27 Ratings

    Custom functionality

    N/A
    0 Ratings
    7.6
    76%
    33 Ratings

    Attribute Ratings

    • Salesforce Audience Studio is rated higher in 1 area: Likelihood to Recommend
    • Salesforce Commerce Cloud is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Implementation Rating

    Likelihood to Recommend

    8.2

    Salesforce Audience Studio

    82%
    24 Ratings
    7.9

    Salesforce Commerce Cloud

    79%
    47 Ratings

    Likelihood to Renew

    4.0

    Salesforce Audience Studio

    40%
    1 Rating
    7.8

    Salesforce Commerce Cloud

    78%
    10 Ratings

    Usability

    4.7

    Salesforce Audience Studio

    47%
    4 Ratings
    8.0

    Salesforce Commerce Cloud

    80%
    2 Ratings

    Availability

    Salesforce Audience Studio

    N/A
    0 Ratings
    8.0

    Salesforce Commerce Cloud

    80%
    2 Ratings

    Performance

    Salesforce Audience Studio

    N/A
    0 Ratings
    9.0

    Salesforce Commerce Cloud

    90%
    2 Ratings

    Support Rating

    6.2

    Salesforce Audience Studio

    62%
    3 Ratings
    9.0

    Salesforce Commerce Cloud

    90%
    6 Ratings

    In-Person Training

    Salesforce Audience Studio

    N/A
    0 Ratings
    8.0

    Salesforce Commerce Cloud

    80%
    1 Rating

    Implementation Rating

    3.0

    Salesforce Audience Studio

    30%
    1 Rating
    8.0

    Salesforce Commerce Cloud

    80%
    4 Ratings

    Likelihood to Recommend

    Salesforce

    Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
    Read full review

    Salesforce

    Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.
    Read full review

    Pros

    Salesforce

    • Captures all customer data efficiently
    • Helps with better understanding and what the customer exactly wants
    • Adapts to changes very quickly, helps us proving the best our customers need
    • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
    Read full review

    Salesforce

    • Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
    • Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
    • Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.
    Read full review

    Cons

    Salesforce

    • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
    • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
    Read full review

    Salesforce

    • Developers need to code and integrate new features. Some plug-and-play modules need to be added.
    • Loading time is longer initially for a few portals when checked. We need to improve loading time without caching.
    • The administration design is not so user-friendly. Need to minimize the options to be displayed for a first-time user.
    Read full review

    Pricing Details

    Salesforce Audience Studio

    Starting Price

    Editions & Modules

    Salesforce Audience Studio editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Salesforce Commerce Cloud

      Starting Price

      $4 per month

      Editions & Modules

      Salesforce Commerce Cloud editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        B2B Commerce: Starter - $4 price/order Growth - $6 price/order Plus - $8 price/order B2C Commerce: Starter - 1% Gross Merchandise Value Growth - 2% Gross Merchandise Value Plus - 3% Gross Merchandise Value B2B2C Commerce: 1% Gross Merchandise Value

        Likelihood to Renew

        Salesforce

        we moved away from it
        Read full review

        Salesforce

        A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
        Read full review

        Usability

        Salesforce

        Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
        Read full review

        Salesforce

        Overall it's going great. Hoping it can reach very good heights soon.
        Read full review

        Reliability and Availability

        Salesforce

        No answers on this topic

        Salesforce

        We have only had one instance where the platform went down in the time we have been using it.
        Read full review

        Support Rating

        Salesforce

        The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
        Read full review

        Salesforce

        They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
        Read full review

        In-Person Training

        Salesforce

        No answers on this topic

        Salesforce

        The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
        Read full review

        Implementation Rating

        Salesforce

        time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
        Read full review

        Salesforce

        Implementation went fairly smoothly.
        Read full review

        Alternatives Considered

        Salesforce

        We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
        Read full review

        Salesforce

        Salesforce is one of the best CRM software available in the market right now. It has the right machine tools available for automation, task segregation, moving tickets, and tracking goals. It brings in a lot of personalized experience and helps in task automation.
        Read full review

        Return on Investment

        Salesforce

        • Tracking online traffic sources and client paths to specific forms and contact pages have improved
        • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
        • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
        Read full review

        Salesforce

        • Salesforce Commerce Cloud ends up paying for itself in the long run so long as customers are taking advantage of its full capabilities.
        • I would highly recommend trying it or consulting a partner like us about it if you have an interest and think you could benefit. A thorough business analysis will tell you if this segment of Salesforce is right for your objectives.
        Read full review

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