<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
66 Ratings
Top Rated
312 Ratings

Salesforce Audience Studio

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
66 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
Top Rated
312 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

    Data Collection

    7.7

    Salesforce Audience Studio

    77%

    Salesforce Experience Cloud

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Collection of first-party data

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    7.4
    74%
    23 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    7.5
    75%
    22 Ratings
    N/A
    0 Ratings

    Data Classification

    8.2

    Salesforce Audience Studio

    82%

    Salesforce Experience Cloud

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Audience taxonomy

    8.0
    80%
    24 Ratings
    N/A
    0 Ratings

    Tag Management

    8.2
    82%
    24 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    8.3
    83%
    24 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    7.7

    Salesforce Audience Studio

    77%

    Salesforce Experience Cloud

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Data Transfer

    7.9
    79%
    22 Ratings
    N/A
    0 Ratings

    DSP integration

    7.6
    76%
    21 Ratings
    N/A
    0 Ratings

    DMP Analytics

    7.9

    Salesforce Audience Studio

    79%

    Salesforce Experience Cloud

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Campaign Analytics

    7.7
    77%
    24 Ratings
    N/A
    0 Ratings

    Audience Analytics

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Salesforce Experience Cloud is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    8.2

    Salesforce Audience Studio

    82%
    24 Ratings
    8.9

    Salesforce Experience Cloud

    89%
    50 Ratings

    Likelihood to Renew

    4.0

    Salesforce Audience Studio

    40%
    1 Rating

    Salesforce Experience Cloud

    N/A
    0 Ratings

    Usability

    4.7

    Salesforce Audience Studio

    47%
    4 Ratings
    9.4

    Salesforce Experience Cloud

    94%
    4 Ratings

    Performance

    Salesforce Audience Studio

    N/A
    0 Ratings
    9.1

    Salesforce Experience Cloud

    91%
    10 Ratings

    Support Rating

    6.2

    Salesforce Audience Studio

    62%
    3 Ratings
    7.6

    Salesforce Experience Cloud

    76%
    33 Ratings

    Implementation Rating

    3.0

    Salesforce Audience Studio

    30%
    1 Rating

    Salesforce Experience Cloud

    N/A
    0 Ratings

    Ease of integration

    Salesforce Audience Studio

    N/A
    0 Ratings
    9.4

    Salesforce Experience Cloud

    94%
    8 Ratings

    Likelihood to Recommend

    Salesforce

    Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
    Read full review

    Salesforce

    Salesforce Experience Cloud is well-suited for organizations that have clients who periodically or routinely need to access historical data or documents. The product also offers an exceptionally effective tool to engage with customers around support/service issues and the entire Case management functionality built into the Salesforce platform. The product might be less well-suited in environments where there is exceptionally high staff turnover within customer accounts, or where there is a substantial lack of very basic computer skills.
    Read full review

    Pros

    Salesforce

    • Captures all customer data efficiently
    • Helps with better understanding and what the customer exactly wants
    • Adapts to changes very quickly, helps us proving the best our customers need
    • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
    Read full review

    Salesforce

    • Complete integration with the Salesforce ecosystem. Data displayed in your Community portal reflects records from a Sales Cloud organization
    • Highly customizable. A Community Cloud portal can be totally customized both visually and with different funcionalities with little to no coding skills required
    Read full review

    Cons

    Salesforce

    • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
    • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
    Read full review

    Salesforce

    • The documentation for implementing Experience Cloud can be a bit confusing as their rebranding hasn't made it's way into all articles, resulting in different terminology being used to refer to the same thing
    • Some things are not as intuitive regarding their customizability, so there's a bit of a learning curve (i.e. Lightning apps can't be used to customize layouts in Experience Cloud)
    Read full review

    Pricing Details

    Salesforce Audience Studio

    Starting Price

    Editions & Modules

    Salesforce Audience Studio editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Salesforce Experience Cloud

      Starting Price

      Editions & Modules

      Salesforce Experience Cloud editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Salesforce

        we moved away from it
        Read full review

        Salesforce

        No answers on this topic

        Usability

        Salesforce

        Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
        Read full review

        Salesforce

        Usability is pretty streamlined, especially if you're familiar with other Salesforce products, but even if not, take it from me, as I just entered the technological space about two years ago, that this product is pretty simple to learn. You don't have to jump in with your head underwater. Small wins and learnings along the way are what foster long-term understandings and enable your evolution alongside the product. I definitely recommend Salesforce Trailhead along with it
        Read full review

        Performance

        Salesforce

        No answers on this topic

        Salesforce

        It's delivered on our original requirements and we've found ways to grow its usage. We continue to build on our original success and we can report our data out to leadership to show a true return on investment which is great for growing support and expanding uses for the system.
        Read full review

        Support Rating

        Salesforce

        The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
        Read full review

        Salesforce

        We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
        Read full review

        Implementation Rating

        Salesforce

        time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
        Read full review

        Salesforce

        No answers on this topic

        Alternatives Considered

        Salesforce

        We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
        Read full review

        Salesforce

        I have used Datatel/Colleague/Recruiter before. There were issues because only one person at the institution was able to have the student's record open at a time. This was problematic when collaboration between departments was necessary especially in the case of admissions, financial aid, and registration. We also had to do our work and then log out before asking a questions of another department. Sometimes simultaneous use was necessary. However, this was years ago and they may have since updated the program.
        Read full review

        Return on Investment

        Salesforce

        • Tracking online traffic sources and client paths to specific forms and contact pages have improved
        • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
        • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
        Read full review

        Salesforce

        • Improved online admission application completion rates from mid-60%s to mid-80%s.
        • Positive user experience from start-to-finish to leverage one data system for all prospective student data
        • Fewer data integrations transforming and loading sensitive student data by leveraging Salesforce Community Cloud to access already existing data
        Read full review

        Add comparison