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Top Rated
257 Ratings
38 Ratings
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Score 7 out of 100

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

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Top Rated
257 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Bobbe Marvin | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Salesforce Experience Cloud is well-suited for organizations that have clients who periodically or routinely need to access historical data or documents. The product also offers an exceptionally effective tool to engage with customers around support/service issues and the entire Case management functionality built into the Salesforce platform. The product might be less well-suited in environments where there is exceptionally high staff turnover within customer accounts, or where there is a substantial lack of very basic computer skills.
Jason Guinn | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Collection of first-party data
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Collection of third-party data
Salesforce Audience Studio (formerly Salesforce DMP)
6.3
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Access to Third-party Data Providers
Salesforce Audience Studio (formerly Salesforce DMP)
5.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Data Classification

Salesforce Audience Studio (formerly Salesforce DMP)
7.6
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Audience taxonomy
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Tag Management
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Data Analysis Dashboard
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Ad Network Integration

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Data Transfer
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
DSP integration
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

DMP Analytics

Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Campaign Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
6.7
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Audience Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Pros

Salesforce Audience Studio (formerly Salesforce DMP)

  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
Morgan Duff | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

  • Complete integration with the Salesforce ecosystem. Data displayed in your Community portal reflects records from a Sales Cloud organization
  • Highly customizable. A Community Cloud portal can be totally customized both visually and with different funcionalities with little to no coding skills required
Pedro Henrique de Almeida | TrustRadius Reviewer

Cons

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

  • The documentation for implementing Experience Cloud can be a bit confusing as their rebranding hasn't made it's way into all articles, resulting in different terminology being used to refer to the same thing
  • Some things are not as intuitive regarding their customizability, so there's a bit of a learning curve (i.e. Lightning apps can't be used to customize layouts in Experience Cloud)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 4.0
Based on 1 answer
we moved away from it
Bobbe Marvin | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

No score
No answers yet
No answers on this topic

Usability

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.0
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Salesforce Experience Cloud (formerly Salesforce Community Cloud) 9.4
Based on 4 answers
Usability is pretty streamlined, especially if you're familiar with other Salesforce products, but even if not, take it from me, as I just entered the technological space about two years ago, that this product is pretty simple to learn. You don't have to jump in with your head underwater. Small wins and learnings along the way are what foster long-term understandings and enable your evolution alongside the product. I definitely recommend Salesforce Trailhead along with it
Anonymous | TrustRadius Reviewer

Performance

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Salesforce Experience Cloud (formerly Salesforce Community Cloud) 9.1
Based on 10 answers
It's delivered on our original requirements and we've found ways to grow its usage. We continue to build on our original success and we can report our data out to leadership to show a true return on investment which is great for growing support and expanding uses for the system.
Anonymous | TrustRadius Reviewer

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 6.3
Based on 3 answers
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job
Anonymous | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Salesforce Experience Cloud (formerly Salesforce Community Cloud) 7.5
Based on 33 answers
We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
Joseph Alleruzzo | TrustRadius Reviewer

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Bobbe Marvin | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

I have used Datatel/Colleague/Recruiter before. There were issues because only one person at the institution was able to have the student's record open at a time. This was problematic when collaboration between departments was necessary especially in the case of admissions, financial aid, and registration. We also had to do our work and then log out before asking a questions of another department. Sometimes simultaneous use was necessary. However, this was years ago and they may have since updated the program.
Anonymous | TrustRadius Reviewer

Return on Investment

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

  • Improved online admission application completion rates from mid-60%s to mid-80%s.
  • Positive user experience from start-to-finish to leverage one data system for all prospective student data
  • Fewer data integrations transforming and loading sensitive student data by leveraging Salesforce Community Cloud to access already existing data
Nathan Baker | TrustRadius Reviewer

Pricing Details

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
8.7

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)
4.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Usability

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
9.4

Performance

Salesforce Audience Studio (formerly Salesforce DMP)
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
9.1

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)
6.3
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
7.5

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)
3.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

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