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66 Ratings

Salesforce Audience Studio

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66 Ratings
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Score 8.3 out of 100
94 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Data Collection

    7.7

    Salesforce Audience Studio

    77%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Collection of first-party data

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    7.4
    74%
    23 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    7.5
    75%
    22 Ratings
    N/A
    0 Ratings

    Data Classification

    8.2

    Salesforce Audience Studio

    82%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Audience taxonomy

    8.0
    80%
    24 Ratings
    N/A
    0 Ratings

    Tag Management

    8.2
    82%
    24 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    8.3
    83%
    24 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    7.7

    Salesforce Audience Studio

    77%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Data Transfer

    7.9
    79%
    22 Ratings
    N/A
    0 Ratings

    DSP integration

    7.6
    76%
    21 Ratings
    N/A
    0 Ratings

    DMP Analytics

    7.9

    Salesforce Audience Studio

    79%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Campaign Analytics

    7.7
    77%
    24 Ratings
    N/A
    0 Ratings

    Audience Analytics

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Salesforce Marketing Cloud Interaction Studio is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Implementation Rating
    • Salesforce Audience Studio and Salesforce Marketing Cloud Interaction Studio are tied in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.2

    Salesforce Audience Studio

    82%
    24 Ratings
    8.2

    Salesforce Marketing Cloud Interaction Studio

    82%
    46 Ratings

    Likelihood to Renew

    4.0

    Salesforce Audience Studio

    40%
    1 Rating
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    5 Ratings

    Usability

    4.7

    Salesforce Audience Studio

    47%
    4 Ratings
    9.0

    Salesforce Marketing Cloud Interaction Studio

    90%
    8 Ratings

    Availability

    Salesforce Audience Studio

    N/A
    0 Ratings
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    4 Ratings

    Performance

    Salesforce Audience Studio

    N/A
    0 Ratings
    9.9

    Salesforce Marketing Cloud Interaction Studio

    99%
    4 Ratings

    Support Rating

    6.2

    Salesforce Audience Studio

    62%
    3 Ratings
    7.6

    Salesforce Marketing Cloud Interaction Studio

    76%
    14 Ratings

    In-Person Training

    Salesforce Audience Studio

    N/A
    0 Ratings
    5.0

    Salesforce Marketing Cloud Interaction Studio

    50%
    1 Rating

    Implementation Rating

    3.0

    Salesforce Audience Studio

    30%
    1 Rating
    9.6

    Salesforce Marketing Cloud Interaction Studio

    96%
    6 Ratings

    Ease of integration

    Salesforce Audience Studio

    N/A
    0 Ratings
    7.0

    Salesforce Marketing Cloud Interaction Studio

    70%
    1 Rating

    Product Scalability

    Salesforce Audience Studio

    N/A
    0 Ratings
    9.8

    Salesforce Marketing Cloud Interaction Studio

    98%
    2 Ratings

    Vendor post-sale

    Salesforce Audience Studio

    N/A
    0 Ratings
    8.0

    Salesforce Marketing Cloud Interaction Studio

    80%
    1 Rating

    Vendor pre-sale

    Salesforce Audience Studio

    N/A
    0 Ratings
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    1 Rating

    Likelihood to Recommend

    Salesforce

    Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
    Read full review

    Salesforce

    Salesforce Marketing Cloud is particularly well suited for automated marketing that includes multiple touch points like email, SMS, etc., where we need to automatically send triggered messages to customers based on their behavior or recommend products by sending personalized messages. It is a great tool that allows us to easily create and manage campaigns and to track and analyze customer behavior in order to optimize the campaign.
    Read full review

    Pros

    Salesforce

    • Captures all customer data efficiently
    • Helps with better understanding and what the customer exactly wants
    • Adapts to changes very quickly, helps us proving the best our customers need
    • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
    Read full review

    Salesforce

    • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
    • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
    • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
    • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
    • Test use cases in the browser prior to going live.
    • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
    • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
    • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
    Read full review

    Cons

    Salesforce

    • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
    • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
    Read full review

    Salesforce

    • Some of the reporting functionality could use some work, but they are making vast improvements.
    • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
    • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
    Read full review

    Pricing Details

    Salesforce Audience Studio

    Starting Price

    Editions & Modules

    Salesforce Audience Studio editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Salesforce Marketing Cloud Interaction Studio

      Starting Price

      $199 per month

      Editions & Modules

      Salesforce Marketing Cloud Interaction Studio editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Salesforce

        we moved away from it
        Read full review

        Salesforce

        When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
        Read full review

        Usability

        Salesforce

        Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
        Read full review

        Salesforce

        You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
        Read full review

        Reliability and Availability

        Salesforce

        No answers on this topic

        Salesforce

        We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
        Read full review

        Performance

        Salesforce

        No answers on this topic

        Salesforce

        Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
        Read full review

        Support Rating

        Salesforce

        The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
        Read full review

        Salesforce

        It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
        Read full review

        In-Person Training

        Salesforce

        No answers on this topic

        Salesforce

        Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
        Read full review

        Implementation Rating

        Salesforce

        time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
        Read full review

        Salesforce

        From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
        Read full review

        Alternatives Considered

        Salesforce

        We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
        Read full review

        Salesforce

        Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
        Read full review

        Scalability

        Salesforce

        No answers on this topic

        Salesforce

        We are using it for millions of visitors every months
        Read full review

        Return on Investment

        Salesforce

        • Tracking online traffic sources and client paths to specific forms and contact pages have improved
        • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
        • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
        Read full review

        Salesforce

        • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
        • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
        • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
        • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
        Read full review

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