38 Ratings
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Score 7 out of 100
89 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Bobbe Marvin | TrustRadius Reviewer

SAP Commerce Cloud

Extremely well suited for businesses with multiple different backend systems, multiple brands, and billions of products. Complex B2B businesses looking to scale confidently with a single platform can feel secure in their decision [to] partner with SAP. Their out-of-the-box front-end accelerators are very dated and do not have the same level of flexibility that their backend does. For a client looking to launch a D2C or luxury B2C experience, I would not recommend relying on simply theming the OOTB storefront due to it lacking a lot of common components and experiences those audiences demand and expect.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
SAP Commerce Cloud
Collection of first-party data
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
SAP Commerce Cloud
Collection of third-party data
Salesforce Audience Studio (formerly Salesforce DMP)
6.3
SAP Commerce Cloud
Access to Third-party Data Providers
Salesforce Audience Studio (formerly Salesforce DMP)
5.0
SAP Commerce Cloud

Data Classification

Salesforce Audience Studio (formerly Salesforce DMP)
7.6
SAP Commerce Cloud
Audience taxonomy
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
SAP Commerce Cloud
Tag Management
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
SAP Commerce Cloud
Data Analysis Dashboard
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
SAP Commerce Cloud

Ad Network Integration

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Commerce Cloud
Data Transfer
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Commerce Cloud
DSP integration
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Commerce Cloud

DMP Analytics

Salesforce Audience Studio (formerly Salesforce DMP)
6.8
SAP Commerce Cloud
Campaign Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
6.7
SAP Commerce Cloud
Audience Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Commerce Cloud

Online Storefront

Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.1
Product catalog & listings
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.4
Product management
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.6
Bulk product upload
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.9
Branding
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
7.7
Mobile storefront
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
7.3
Product variations
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.7
Website integration
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.4
Visual customization
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
7.5
CMS
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
7.5

Online Shopping Cart

Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.9
Abandoned cart recovery
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
9.3
Checkout user experience
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.4

Online Payment System

Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
9.1
eCommerce security
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
9.1

eCommerce Marketing

Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.1
Promotions & discounts
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.9
Personalized recommendations
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
7.9
SEO
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
7.4

eCommerce Business Management

Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.4
Multi-site management
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
9.0
Order processing
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.9
Inventory management
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.7
Shipping
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.2
Custom functionality
Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
7.3

Pros

Salesforce Audience Studio (formerly Salesforce DMP)

  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
Morgan Duff | TrustRadius Reviewer

SAP Commerce Cloud

  • New technologies. One of the reasons that I like the platform is that it's in constant improvement. It feels like some of the competitors are bloated and slow to adopt new features in comparison.
  • Wide range of features. Many out of the box features for common commerce paradigms.
  • Scaleability. We have had no issues of scalability even at what we feel are high volumes of traffic.
Anonymous | TrustRadius Reviewer

Cons

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

SAP Commerce Cloud

  • Though there is an online community presence for support, it is not as strong as other platforms I have used.
  • The Content Management System though functional is a bit dated and can be difficult for non technical business owners to manage. Other industry leading CMS solutions are generally used in conjunction with Hybris in my experience.
  • Product indexing and search also is not up to industry leaders, used another product in conjunction with hybris to accomplish this business need.
Carter Lathrop | TrustRadius Reviewer

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 4.0
Based on 1 answer
we moved away from it
Bobbe Marvin | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 10.0
Based on 1 answer
I truly enjoy leading Hybris development projects and participating in new feature development for the platform. I see huge potential for growth and hope to be instrumental in bringing Hybris to the bleeding edge of presentation layer technology.
Erin Riggers | TrustRadius Reviewer

Usability

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.0
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 9.0
Based on 2 answers
The SAP Commerce Cloud product has powerful content management that identifies products, catalogs, and promotions. In addition, it has a feature where inventory is tracked integrated with existing ERP (SAP and/or non-SAP) systems. With SAP Commerce Cloud, we can enable transactions to trigger all processes to integrate with existing ERP systems. In this way, it is possible to manage the system from end to end.
zahit bogus | TrustRadius Reviewer

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 6.3
Based on 3 answers
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job
Anonymous | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 8.6
Based on 6 answers
We have the right to open a ticket or submit request to SAP support teams for all the problems we have experienced. They also provide solutions for critical issues within 48 hours. In addition, the product has support documents such as a user guide and admin guide. In addition, there is a strong community of users. In this way, we can access solution of some specific problems that we have fallen on from there.
zahit bogus | TrustRadius Reviewer

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Bobbe Marvin | TrustRadius Reviewer

SAP Commerce Cloud

SAP Commerce Cloud 8.0
Based on 2 answers
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers | TrustRadius Reviewer

Alternatives Considered

Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

SAP Commerce Cloud

SAP products are majorly implemented across our organization, therefore SAP Commerce Cloud was an instant favorite for us. We have realized that SAP provides great efficiency and security with unmatched support. Although, Oracle and Salesforce are also very honorable choices. We really like the intuitive cataloging feature of SAP [Commerce Cloud]. It was therefore our choice.
Atif Penkar | TrustRadius Reviewer

Scalability

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

SAP Commerce Cloud

SAP Commerce Cloud 8.1
Based on 2 answers
I have seen this first hand and can attest to the statement. We have a single platform for a client with over 3,000 unique storefronts and it scales incredibly well with great management of context, content, and product. It is a great platform for those looking to truly lean into digital and have a platform that both can be modeled after their business versus the platform driving their decisions, and scale with their growth into the future.
Anonymous | TrustRadius Reviewer

Return on Investment

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

SAP Commerce Cloud

  • Our business went through 3 major initiatives to migrate our legacy platform and data to Hybris over the course of several years with multiple tech leadership and dev teams. All 3 of these initiatives failed to launch, largely due to the complexity of the platforms and massively associated tech burdon. A 4th re-platforming succeeded in launching an MVP version with support from expensive consulting firms and to the tune of millions of dollars.
  • Due to the inflexibility of the content management features, marketing teams are severely limited and have had to seek 3rd-party software to layer on top of Hybris to deliver modern customer experiences.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
SAP Commerce Cloud
8.2

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)
4.0
SAP Commerce Cloud
10.0

Usability

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Commerce Cloud
9.0

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)
6.3
SAP Commerce Cloud
8.6

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)
3.0
SAP Commerce Cloud
8.0

Scalability

Salesforce Audience Studio (formerly Salesforce DMP)
SAP Commerce Cloud
8.1

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