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66 Ratings

Salesforce Audience Studio

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66 Ratings
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Score 8.3 out of 100
Top Rated
30 Ratings
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Score 8.7 out of 100

Feature Set Ratings

    Data Collection

    7.7

    Salesforce Audience Studio

    77%

    SAP Extension Suite

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Collection of first-party data

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    7.4
    74%
    23 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    7.5
    75%
    22 Ratings
    N/A
    0 Ratings

    Data Classification

    8.2

    Salesforce Audience Studio

    82%

    SAP Extension Suite

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Audience taxonomy

    8.0
    80%
    24 Ratings
    N/A
    0 Ratings

    Tag Management

    8.2
    82%
    24 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    8.3
    83%
    24 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    7.7

    Salesforce Audience Studio

    77%

    SAP Extension Suite

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Data Transfer

    7.9
    79%
    22 Ratings
    N/A
    0 Ratings

    DSP integration

    7.6
    76%
    21 Ratings
    N/A
    0 Ratings

    DMP Analytics

    7.9

    Salesforce Audience Studio

    79%

    SAP Extension Suite

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Campaign Analytics

    7.7
    77%
    24 Ratings
    N/A
    0 Ratings

    Audience Analytics

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • SAP Extension Suite is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.2

    Salesforce Audience Studio

    82%
    24 Ratings
    9.0

    SAP Extension Suite

    90%
    20 Ratings

    Likelihood to Renew

    4.0

    Salesforce Audience Studio

    40%
    1 Rating

    SAP Extension Suite

    N/A
    0 Ratings

    Usability

    4.7

    Salesforce Audience Studio

    47%
    4 Ratings

    SAP Extension Suite

    N/A
    0 Ratings

    Support Rating

    6.2

    Salesforce Audience Studio

    62%
    3 Ratings

    SAP Extension Suite

    N/A
    0 Ratings

    Implementation Rating

    3.0

    Salesforce Audience Studio

    30%
    1 Rating

    SAP Extension Suite

    N/A
    0 Ratings

    Likelihood to Recommend

    Salesforce

    Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
    Read full review

    SAP

    The SAP Extension Suite (formerly a component of SAP Cloud Platform) made it simple to share components between development teams and to move applications fast and easily from development through quality assurance testing and, eventually, production. It's very advantageous to have version control, access control, and application monitoring built in. Our development team found it simple to understand and use, and it was also adaptable enough to combine with our current apps and systems.
    Read full review

    Pros

    Salesforce

    • Captures all customer data efficiently
    • Helps with better understanding and what the customer exactly wants
    • Adapts to changes very quickly, helps us proving the best our customers need
    • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
    Read full review

    SAP

    • Reduces the length and cost of system development and integration
    • Empowers developers to acquire a new skill to deliver applications and other services efficiently
    • Enabled the innovation team to transform the way services are accessed and delivered
    • Ensures scalability of apps used simultaneously by thousands of customers
    Read full review

    Cons

    Salesforce

    • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
    • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
    Read full review

    SAP

    • Well, not that it has many cons to point out only that you may encounter unforeseen events during your use of the system which the documentation may or may not have a solution for. I think that is normal with any other system.
    Read full review

    Pricing Details

    Salesforce Audience Studio

    Starting Price

    Editions & Modules

    Salesforce Audience Studio editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      SAP Extension Suite

      Starting Price

      Editions & Modules

      SAP Extension Suite editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing Info

        Likelihood to Renew

        Salesforce

        we moved away from it
        Read full review

        SAP

        No answers on this topic

        Usability

        Salesforce

        Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
        Read full review

        SAP

        No answers on this topic

        Support Rating

        Salesforce

        The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
        Read full review

        SAP

        No answers on this topic

        Implementation Rating

        Salesforce

        time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
        Read full review

        SAP

        No answers on this topic

        Alternatives Considered

        Salesforce

        We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
        Read full review

        SAP

        We have been able to work in a much more agile way with SAP Extension Suite, and there is a lot of excitement that developing with this platform is significantly faster. SAP Extension Suite is the perfect fit to build great-looking applications that work on any form factor, be it [a] smartphone, laptop, or tablet, and within budget.
        Read full review

        Return on Investment

        Salesforce

        • Tracking online traffic sources and client paths to specific forms and contact pages have improved
        • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
        • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
        Read full review

        SAP

        • Faster development cycle due to native integration with SAP products
        • Negative short-term ROI due to the lack of training material and significant differences with the previous version of the same tool (SAP Web IDE)
        • Tighter integration with corporate programming guidelines since SAP Extension Suite offers great integration with DevOps pipeline solutions
        Read full review

        Screenshots

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