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53 Ratings
38 Ratings
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Score 7 out of 100

SAP Extension Suite (formerly part of SAP Cloud Platform)

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53 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Bobbe Marvin | TrustRadius Reviewer

SAP Extension Suite (formerly part of SAP Cloud Platform)

The adoption of SAP Extension Suite is growing significantly and it has become a strategic platform for our company. SAP Extension Suite will most likely meet the requirements of most companies to get beyond small workgroup apps and tackle more strategic requirements. The most important thing that SAP Extension delivers is a single UI for development effort for web and mobile deployment.
Austin Orlos | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
SAP Extension Suite (formerly part of SAP Cloud Platform)
Collection of first-party data
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
SAP Extension Suite (formerly part of SAP Cloud Platform)
Collection of third-party data
Salesforce Audience Studio (formerly Salesforce DMP)
6.3
SAP Extension Suite (formerly part of SAP Cloud Platform)
Access to Third-party Data Providers
Salesforce Audience Studio (formerly Salesforce DMP)
5.0
SAP Extension Suite (formerly part of SAP Cloud Platform)

Data Classification

Salesforce Audience Studio (formerly Salesforce DMP)
7.6
SAP Extension Suite (formerly part of SAP Cloud Platform)
Audience taxonomy
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
SAP Extension Suite (formerly part of SAP Cloud Platform)
Tag Management
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
SAP Extension Suite (formerly part of SAP Cloud Platform)
Data Analysis Dashboard
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
SAP Extension Suite (formerly part of SAP Cloud Platform)

Ad Network Integration

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Extension Suite (formerly part of SAP Cloud Platform)
Data Transfer
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Extension Suite (formerly part of SAP Cloud Platform)
DSP integration
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Extension Suite (formerly part of SAP Cloud Platform)

DMP Analytics

Salesforce Audience Studio (formerly Salesforce DMP)
6.8
SAP Extension Suite (formerly part of SAP Cloud Platform)
Campaign Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
6.7
SAP Extension Suite (formerly part of SAP Cloud Platform)
Audience Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Extension Suite (formerly part of SAP Cloud Platform)

Pros

Salesforce Audience Studio (formerly Salesforce DMP)

  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
Morgan Duff | TrustRadius Reviewer

SAP Extension Suite (formerly part of SAP Cloud Platform)

  • The SAP Extension Suite flexibility enabled rapid test of changes to the onboarding journey
  • Makes it easy to iterate at lace without causing deployment headaches
  • Established agile processes across the company
  • Delivered development speed we needed to fuel fast-paced, customer-centric innovation
Anton Gouws | TrustRadius Reviewer

Cons

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

SAP Extension Suite (formerly part of SAP Cloud Platform)

  • There are many options in the development process and it takes time and experience to get to know the right controls and options
  • Some integrations can be hard but most of those that we have done worked well
  • Learning how to use it takes time
Jason Martin | TrustRadius Reviewer

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 4.0
Based on 1 answer
we moved away from it
Bobbe Marvin | TrustRadius Reviewer

SAP Extension Suite (formerly part of SAP Cloud Platform)

No score
No answers yet
No answers on this topic

Usability

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.0
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

SAP Extension Suite (formerly part of SAP Cloud Platform)

No score
No answers yet
No answers on this topic

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 6.3
Based on 3 answers
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job
Anonymous | TrustRadius Reviewer

SAP Extension Suite (formerly part of SAP Cloud Platform)

No score
No answers yet
No answers on this topic

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Bobbe Marvin | TrustRadius Reviewer

SAP Extension Suite (formerly part of SAP Cloud Platform)

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

SAP Extension Suite (formerly part of SAP Cloud Platform)

We have been able to work in a much more agile way with SAP Extension Suite, and there is a lot of excitement that developing with this platform is significantly faster. SAP Extension Suite is the perfect fit to build great-looking applications that work on any form factor, be it [a] smartphone, laptop, or tablet, and within budget.
Jake Oldenhuis | TrustRadius Reviewer

Return on Investment

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

SAP Extension Suite (formerly part of SAP Cloud Platform)

  • SAP Extension Suite allows our employees to create portals that helps them to collaborate and analyze data on their own without requiring third-party support.
  • SAP Extension Suite has reduced costs for developing cloud applications.
  • Automations has reduced time taken to carry out business processes by automating workforce.
  • SAP Extension Suite empower people to work together from suppliers, employees and clients across all channels; mobiles, chatbots and web.
Tatyana Zhuk | TrustRadius Reviewer

Screenshots

Salesforce Audience Studio (formerly Salesforce DMP)

Pricing Details

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP Extension Suite (formerly part of SAP Cloud Platform)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
SAP Extension Suite (formerly part of SAP Cloud Platform)
9.2

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)
4.0
SAP Extension Suite (formerly part of SAP Cloud Platform)

Usability

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAP Extension Suite (formerly part of SAP Cloud Platform)

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)
6.3
SAP Extension Suite (formerly part of SAP Cloud Platform)

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)
3.0
SAP Extension Suite (formerly part of SAP Cloud Platform)

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