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66 Ratings

Salesforce Audience Studio

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66 Ratings
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Score 8.3 out of 100
8 Ratings
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Score 7 out of 100

Feature Set Ratings

    Data Collection

    7.7

    Salesforce Audience Studio

    77%

    SAS Data Management Platform

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Collection of first-party data

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Collection of third-party data

    7.4
    74%
    23 Ratings
    N/A
    0 Ratings

    Access to Third-party Data Providers

    7.5
    75%
    22 Ratings
    N/A
    0 Ratings

    Data Classification

    8.2

    Salesforce Audience Studio

    82%

    SAS Data Management Platform

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 3/3 features

    Audience taxonomy

    8.0
    80%
    24 Ratings
    N/A
    0 Ratings

    Tag Management

    8.2
    82%
    24 Ratings
    N/A
    0 Ratings

    Data Analysis Dashboard

    8.3
    83%
    24 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    7.7

    Salesforce Audience Studio

    77%

    SAS Data Management Platform

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Data Transfer

    7.9
    79%
    22 Ratings
    N/A
    0 Ratings

    DSP integration

    7.6
    76%
    21 Ratings
    N/A
    0 Ratings

    DMP Analytics

    7.9

    Salesforce Audience Studio

    79%

    SAS Data Management Platform

    Feature Set Not Supported
    N/A
    Salesforce Audience Studio ranks higher in 2/2 features

    Campaign Analytics

    7.7
    77%
    24 Ratings
    N/A
    0 Ratings

    Audience Analytics

    8.1
    81%
    24 Ratings
    N/A
    0 Ratings

    Data Source Connection

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    8.0

    SAS Data Management Platform

    80%
    SAS Data Management Platform ranks higher in 2/2 features

    Connect to traditional data sources

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Connecto to Big Data and NoSQL

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Data Transformations

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    9.0

    SAS Data Management Platform

    90%
    SAS Data Management Platform ranks higher in 2/2 features

    Simple transformations

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Complex transformations

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Data Modeling

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    6.4

    SAS Data Management Platform

    64%
    SAS Data Management Platform ranks higher in 5/5 features

    Metadata management

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Business rules and workflow

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Collaboration

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Testing and debugging

    N/A
    0 Ratings
    2.0
    20%
    1 Rating

    feature 1

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Data Governance

    Salesforce Audience Studio

    Feature Set Not Supported
    N/A
    8.5

    SAS Data Management Platform

    85%
    SAS Data Management Platform ranks higher in 2/2 features

    Integration with data quality tools

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Integration with MDM tools

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Attribute Ratings

    • Salesforce Audience Studio is rated higher in 1 area: Likelihood to Recommend
    • SAS Data Management Platform is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    8.2

    Salesforce Audience Studio

    82%
    24 Ratings
    7.0

    SAS Data Management Platform

    70%
    1 Rating

    Likelihood to Renew

    4.0

    Salesforce Audience Studio

    40%
    1 Rating

    SAS Data Management Platform

    N/A
    0 Ratings

    Usability

    4.8

    Salesforce Audience Studio

    48%
    4 Ratings

    SAS Data Management Platform

    N/A
    0 Ratings

    Support Rating

    6.2

    Salesforce Audience Studio

    62%
    3 Ratings
    9.0

    SAS Data Management Platform

    90%
    2 Ratings

    Implementation Rating

    3.0

    Salesforce Audience Studio

    30%
    1 Rating

    SAS Data Management Platform

    N/A
    0 Ratings

    Likelihood to Recommend

    Salesforce

    Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
    Read full review

    SAS

    SAS Data Management Platform is very well suited if you have common data sources like Oracle, SAP, MS SQL, etc.. Still, if there are a bit more obscure, then you need to purchase additional connectors to connect to those data sources. It is well suited when you don't have a business team with strong technical/coding background as the drag and drop interface makes creating jobs and scheduling them quite easy.
    Read full review

    Pros

    Salesforce

    • Captures all customer data efficiently
    • Helps with better understanding and what the customer exactly wants
    • Adapts to changes very quickly, helps us proving the best our customers need
    • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
    Read full review

    SAS

    • Easy to use even for non-technical people
    • Connects to a variety of data sources
    • Statistical transformations available as part of the module
    • Graphical drag & drop interface
    Read full review

    Cons

    Salesforce

    • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
    • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
    Read full review

    SAS

    • Requires third-party drivers to connect to common data sources like SFDC, MS SQL, Postgres.
    • Debugging errors from the logs is a complicated process.
    • E-mail alert system is very primitive and needs customization to make it more modern,
    • Cannot send SMS alerts for jobs.
    Read full review

    Pricing Details

    Salesforce Audience Studio

    Starting Price

    Editions & Modules

    Salesforce Audience Studio editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      SAS Data Management Platform

      Starting Price

      Editions & Modules

      SAS Data Management Platform editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Salesforce

        we moved away from it
        Read full review

        SAS

        No answers on this topic

        Usability

        Salesforce

        Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
        Read full review

        SAS

        No answers on this topic

        Support Rating

        Salesforce

        The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
        Read full review

        SAS

        SAS Tech Support is one of the best tech supports available. Not only do they respond faster, but they also have a global 24x7 support team that helps in case of production server issues. The staff is quite knowledgable and accommodating. They help you via e-mail, phone, or even WebEx if the issue demands. The solutions they provide are quite detailed and easy to implement even for someone who hasn't worked on SAS.
        Read full review

        Implementation Rating

        Salesforce

        time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
        Read full review

        SAS

        No answers on this topic

        Alternatives Considered

        Salesforce

        We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
        Read full review

        SAS

        SAS Data Management Platform requires third-party drivers to connect to common data sources like SFDC, MS SQL, Postgres. Has almost all features present as compared to the alternatives we evaluated. On top of it, SAS offered statistical transformations and strong metadata management. SAS Data Management Platform was also the most cost-effective solution despite having to purchase a couple of connectors for SAP and Salesforce. The easy of applying security templates was also a feature that can be easily used as compared to others mentioned.
        Read full review

        Return on Investment

        Salesforce

        • Tracking online traffic sources and client paths to specific forms and contact pages have improved
        • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
        • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
        Read full review

        SAS

        • The platform enabled us to have a single repository of customers to run campaigns on.
        • Feedback from various campaigns is stored in a single database, which makes running A/B analysis easier.
        • Helped improve data quality due to SAS Dataflux being a part of the SAS Data Management Platform.
        Read full review

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