38 Ratings
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Score 7 out of 100
8 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Bobbe Marvin | TrustRadius Reviewer

SAS Data Management Platform

SAS Data Management Platform is very well suited if you have common data sources like Oracle, SAP, MS SQL, etc.. Still, if there are a bit more obscure, then you need to purchase additional connectors to connect to those data sources. It is well suited when you don't have a business team with strong technical/coding background as the drag and drop interface makes creating jobs and scheduling them quite easy.
Ravi Lagu | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
SAS Data Management Platform
Collection of first-party data
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
SAS Data Management Platform
Collection of third-party data
Salesforce Audience Studio (formerly Salesforce DMP)
6.3
SAS Data Management Platform
Access to Third-party Data Providers
Salesforce Audience Studio (formerly Salesforce DMP)
5.0
SAS Data Management Platform

Data Classification

Salesforce Audience Studio (formerly Salesforce DMP)
7.6
SAS Data Management Platform
Audience taxonomy
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
SAS Data Management Platform
Tag Management
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
SAS Data Management Platform
Data Analysis Dashboard
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
SAS Data Management Platform

Ad Network Integration

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAS Data Management Platform
Data Transfer
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAS Data Management Platform
DSP integration
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAS Data Management Platform

DMP Analytics

Salesforce Audience Studio (formerly Salesforce DMP)
6.8
SAS Data Management Platform
Campaign Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
6.7
SAS Data Management Platform
Audience Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAS Data Management Platform

Data Source Connection

Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
8.0
Connect to traditional data sources
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
10.0
Connecto to Big Data and NoSQL
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
6.0

Data Transformations

Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
9.0
Simple transformations
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
9.0
Complex transformations
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
9.0

Data Modeling

Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
6.4
Metadata management
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
9.0
Business rules and workflow
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
9.0
Collaboration
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
5.0
Testing and debugging
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
2.0
feature 1
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
7.0

Data Governance

Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
8.5
Integration with data quality tools
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
9.0
Integration with MDM tools
Salesforce Audience Studio (formerly Salesforce DMP)
SAS Data Management Platform
8.0

Pros

Salesforce Audience Studio (formerly Salesforce DMP)

  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
Morgan Duff | TrustRadius Reviewer

SAS Data Management Platform

  • Easy to use even for non-technical people
  • Connects to a variety of data sources
  • Statistical transformations available as part of the module
  • Graphical drag & drop interface
Ravi Lagu | TrustRadius Reviewer

Cons

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

SAS Data Management Platform

  • Requires third-party drivers to connect to common data sources like SFDC, MS SQL, Postgres.
  • Debugging errors from the logs is a complicated process.
  • E-mail alert system is very primitive and needs customization to make it more modern,
  • Cannot send SMS alerts for jobs.
Ravi Lagu | TrustRadius Reviewer

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 4.0
Based on 1 answer
we moved away from it
Bobbe Marvin | TrustRadius Reviewer

SAS Data Management Platform

No score
No answers yet
No answers on this topic

Usability

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.0
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

SAS Data Management Platform

No score
No answers yet
No answers on this topic

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 6.3
Based on 3 answers
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job
Anonymous | TrustRadius Reviewer

SAS Data Management Platform

SAS Data Management Platform 9.0
Based on 2 answers
SAS Tech Support is one of the best tech supports available. Not only do they respond faster, but they also have a global 24x7 support team that helps in case of production server issues. The staff is quite knowledgable and accommodating. They help you via e-mail, phone, or even WebEx if the issue demands. The solutions they provide are quite detailed and easy to implement even for someone who hasn't worked on SAS.
Ravi Lagu | TrustRadius Reviewer

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Bobbe Marvin | TrustRadius Reviewer

SAS Data Management Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

SAS Data Management Platform

SAS Data Management Platform requires third-party drivers to connect to common data sources like SFDC, MS SQL, Postgres. Has almost all features present as compared to the alternatives we evaluated. On top of it, SAS offered statistical transformations and strong metadata management. SAS Data Management Platform was also the most cost-effective solution despite having to purchase a couple of connectors for SAP and Salesforce. The easy of applying security templates was also a feature that can be easily used as compared to others mentioned.
Ravi Lagu | TrustRadius Reviewer

Return on Investment

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

SAS Data Management Platform

  • The platform enabled us to have a single repository of customers to run campaigns on.
  • Feedback from various campaigns is stored in a single database, which makes running A/B analysis easier.
  • Helped improve data quality due to SAS Dataflux being a part of the SAS Data Management Platform.
Ravi Lagu | TrustRadius Reviewer

Pricing Details

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAS Data Management Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
SAS Data Management Platform
7.0

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)
4.0
SAS Data Management Platform

Usability

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
SAS Data Management Platform

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)
6.3
SAS Data Management Platform
9.0

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)
3.0
SAS Data Management Platform

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