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Top Rated
143 Ratings
38 Ratings
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Score 7 out of 100

Treasure Data

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Top Rated
143 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Bobbe Marvin | TrustRadius Reviewer

Treasure Data

[Treasure Data is well suited for] integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
Paul Ernst | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
Treasure Data
Collection of first-party data
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Treasure Data
Collection of third-party data
Salesforce Audience Studio (formerly Salesforce DMP)
6.3
Treasure Data
Access to Third-party Data Providers
Salesforce Audience Studio (formerly Salesforce DMP)
5.0
Treasure Data

Data Classification

Salesforce Audience Studio (formerly Salesforce DMP)
7.6
Treasure Data
Audience taxonomy
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
Treasure Data
Tag Management
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Treasure Data
Data Analysis Dashboard
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Treasure Data

Ad Network Integration

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Treasure Data
Data Transfer
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Treasure Data
DSP integration
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Treasure Data

DMP Analytics

Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Treasure Data
Campaign Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
6.7
Treasure Data
Audience Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Treasure Data

Pros

Salesforce Audience Studio (formerly Salesforce DMP)

  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
Morgan Duff | TrustRadius Reviewer

Treasure Data

  • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
  • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
  • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
나영 김 | TrustRadius Reviewer

Cons

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Treasure Data

  • Documentation is not always fully update --> better off reaching to support for some topics that are not covered
  • Small bugs on the graphical user interface
  • If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 4.0
Based on 1 answer
we moved away from it
Bobbe Marvin | TrustRadius Reviewer

Treasure Data

Treasure Data 9.1
Based on 5 answers
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
Anonymous | TrustRadius Reviewer

Usability

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.0
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

Treasure Data

Treasure Data 7.8
Based on 4 answers
It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it.And also the master segment usability is awesome, as we can filter a lot of data the way we want.
Anderson Pelegrini | TrustRadius Reviewer

Reliability and Availability

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 9.1
Based on 1 answer
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
Anderson Pelegrini | TrustRadius Reviewer

Performance

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 8.2
Based on 1 answer
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
Anderson Pelegrini | TrustRadius Reviewer

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 6.3
Based on 3 answers
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job
Anonymous | TrustRadius Reviewer

Treasure Data

Treasure Data 8.4
Based on 8 answers
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
Anonymous | TrustRadius Reviewer

In-Person Training

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 6.4
Based on 1 answer
I was not here when treasure data was implemented to our company.
Anderson Pelegrini | TrustRadius Reviewer

Online Training

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 7.3
Based on 1 answer
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
Anderson Pelegrini | TrustRadius Reviewer

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Bobbe Marvin | TrustRadius Reviewer

Treasure Data

Treasure Data 6.4
Based on 3 answers
Implementation was quick and our developers had very few issues with the SDK.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

Treasure Data

We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
Kevin Fitzgerald | TrustRadius Reviewer

Scalability

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Treasure Data

Treasure Data 9.1
Based on 1 answer
In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
Anderson Pelegrini | TrustRadius Reviewer

Return on Investment

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Treasure Data

  • We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
  • Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
  • We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Treasure Data

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Contact Treasure Data for pricing information at https://www.treasuredata.com/contact-us/

Rating Summary

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
Treasure Data
8.6

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)
4.0
Treasure Data
9.1

Usability

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Treasure Data
7.8

Reliability and Availability

Salesforce Audience Studio (formerly Salesforce DMP)
Treasure Data
9.1

Performance

Salesforce Audience Studio (formerly Salesforce DMP)
Treasure Data
8.2

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)
6.3
Treasure Data
8.4

In-Person Training

Salesforce Audience Studio (formerly Salesforce DMP)
Treasure Data
6.4

Online Training

Salesforce Audience Studio (formerly Salesforce DMP)
Treasure Data
7.3

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)
3.0
Treasure Data
6.4

Scalability

Salesforce Audience Studio (formerly Salesforce DMP)
Treasure Data
9.1

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