38 Ratings
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Score 7 out of 100
60 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates
Bobbe Marvin | TrustRadius Reviewer

Twilio Segment

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.
Fedor Paretsky | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
Twilio Segment
Collection of first-party data
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Twilio Segment
Collection of third-party data
Salesforce Audience Studio (formerly Salesforce DMP)
6.3
Twilio Segment
Access to Third-party Data Providers
Salesforce Audience Studio (formerly Salesforce DMP)
5.0
Twilio Segment

Data Classification

Salesforce Audience Studio (formerly Salesforce DMP)
7.6
Twilio Segment
Audience taxonomy
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
Twilio Segment
Tag Management
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Twilio Segment
Data Analysis Dashboard
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Twilio Segment

Ad Network Integration

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Twilio Segment
Data Transfer
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Twilio Segment
DSP integration
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Twilio Segment

DMP Analytics

Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Twilio Segment
Campaign Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
6.7
Twilio Segment
Audience Analytics
Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Twilio Segment

Pros

Salesforce Audience Studio (formerly Salesforce DMP)

  • Simple and efficient UI
  • Increased efficiency through connections to Salesforce ecosystem
  • Configurability to ability to host multiple team workspaces within same platform
Morgan Duff | TrustRadius Reviewer

Twilio Segment

  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Tim Abraham | TrustRadius Reviewer

Cons

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Twilio Segment

  • Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
  • Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
  • Not much consistency across connectors.
  • At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 4.0
Based on 1 answer
we moved away from it
Bobbe Marvin | TrustRadius Reviewer

Twilio Segment

No score
No answers yet
No answers on this topic

Usability

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.0
Based on 4 answers
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
Omar MAES | TrustRadius Reviewer

Twilio Segment

No score
No answers yet
No answers on this topic

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 6.3
Based on 3 answers
I would rate it as 8. Though there are many positive points, one major drawback is that its very expensive for an analytical tool. There are many other software that are less expensive and do a similar job
Anonymous | TrustRadius Reviewer

Twilio Segment

Twilio Segment 8.1
Based on 11 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Manan Vora | TrustRadius Reviewer

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 3.0
Based on 1 answer
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
Bobbe Marvin | TrustRadius Reviewer

Twilio Segment

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce Audience Studio (formerly Salesforce DMP)

The best way to keep your company CRM up to date is to keep track of new updates within the market, make sure to stay tuned with your Salesforce engineer in order to keep upgrading, do not let yourself still and keep moving forward with anything Salesforce Audience Studio has to offer every update.
Jonathan Sandoval | TrustRadius Reviewer

Twilio Segment

I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Yaniv Vararu | TrustRadius Reviewer

Return on Investment

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Twilio Segment

  • Saved a ton of time for setting up user tracking
  • Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
  • It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events
Anonymous | TrustRadius Reviewer

Screenshots

Salesforce Audience Studio (formerly Salesforce DMP)

Pricing Details

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP) Editions & Modules

Additional Pricing Details

Twilio Segment

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio Segment Editions & Modules

Edition
Free$0.001
Team$120.002
BusinessContact Sales3
  1. Includes 1,000 visitors/mo
  2. Includes 10,000 visitors/mo
  3. Custom Volume
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Salesforce Audience Studio (formerly Salesforce DMP)
6.2
Twilio Segment
9.1

Likelihood to Renew

Salesforce Audience Studio (formerly Salesforce DMP)
4.0
Twilio Segment

Usability

Salesforce Audience Studio (formerly Salesforce DMP)
7.0
Twilio Segment

Support Rating

Salesforce Audience Studio (formerly Salesforce DMP)
6.3
Twilio Segment
8.1

Implementation Rating

Salesforce Audience Studio (formerly Salesforce DMP)
3.0
Twilio Segment

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