What users are saying about
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Top Rated
2906 Ratings
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Top Rated
1077 Ratings

Salesforce

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Top Rated
2906 Ratings
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Score 8.4 out of 100

ZoomInfo

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Top Rated
1077 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Salesforce

Salesforce.com is an excellent option for other businesses as well. Using Salesforce.com has made it easier for us to keep track of our customers. Having everything in one place makes it easier for us to get what we're looking for. It integrates many functions. There's also a cloud-based approach that's convenient to use at any time. I believe the reporting or dashboard could be improved in the future, especially since the Lightning version has some ambiguous filters.
Al Mubassir Muin | TrustRadius Reviewer

ZoomInfo

The tool is very intuitive and user-friendly. Ultimately it depends on what it is you are buying it for. If the ZoomInfo team can deliver the Holy Grail we all want and tell us WHO exactly is doing the searching, then we could isolate who to contact within the target account and there would not be a company in the world that would not use them! The software is easy to use and the info is spot on, so if you want BI and data to build out your CRM they are a great source.
Barry Bazen | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Salesforce
7.8
ZoomInfo
Customer data management / contact management
Salesforce
8.4
ZoomInfo
Workflow management
Salesforce
7.7
ZoomInfo
Territory management
Salesforce
7.7
ZoomInfo
Opportunity management
Salesforce
8.4
ZoomInfo
Integration with email client (e.g., Outlook or Gmail)
Salesforce
7.3
ZoomInfo
Contract management
Salesforce
7.7
ZoomInfo
Quote & order management
Salesforce
7.5
ZoomInfo
Interaction tracking
Salesforce
8.1
ZoomInfo
Channel / partner relationship management
Salesforce
7.8
ZoomInfo

Customer Service & Support

Salesforce
8.5
ZoomInfo
Case management
Salesforce
9.0
ZoomInfo
Call center management
Salesforce
8.4
ZoomInfo
Help desk management
Salesforce
8.3
ZoomInfo

Marketing Automation

Salesforce
7.9
ZoomInfo
Lead management
Salesforce
8.2
ZoomInfo
Email marketing
Salesforce
7.7
ZoomInfo

CRM Project Management

Salesforce
7.5
ZoomInfo
Task management
Salesforce
7.6
ZoomInfo
Billing and invoicing management
Salesforce
6.7
ZoomInfo
Reporting
Salesforce
8.0
ZoomInfo

CRM Reporting & Analytics

Salesforce
8.2
ZoomInfo
Forecasting
Salesforce
7.9
ZoomInfo
Pipeline visualization
Salesforce
8.3
ZoomInfo
Customizable reports
Salesforce
8.5
ZoomInfo

Customization

Salesforce
8.1
ZoomInfo
Custom fields
Salesforce
8.3
ZoomInfo
Custom objects
Salesforce
8.4
ZoomInfo
Scripting environment
Salesforce
7.7
ZoomInfo
API for custom integration
Salesforce
7.9
ZoomInfo

Security

Salesforce
8.4
ZoomInfo
Single sign-on capability
Salesforce
8.3
ZoomInfo
Role-based user permissions
Salesforce
8.6
ZoomInfo

Social CRM

Salesforce
7.4
ZoomInfo
Social data
Salesforce
7.4
ZoomInfo
Social engagement
Salesforce
7.4
ZoomInfo

Integrations with 3rd-party Software

Salesforce
7.5
ZoomInfo
Marketing automation
Salesforce
7.7
ZoomInfo
Compensation management
Salesforce
7.3
ZoomInfo

Platform

Salesforce
7.7
ZoomInfo
Mobile access
Salesforce
7.7
ZoomInfo

Prospecting

Salesforce
ZoomInfo
7.9
Advanced search
Salesforce
ZoomInfo
8.2
Identification of new leads
Salesforce
ZoomInfo
7.8
List quality
Salesforce
ZoomInfo
7.7
List upload/download
Salesforce
ZoomInfo
7.8
Ideal customer targeting
Salesforce
ZoomInfo
7.7
Load time/data access
Salesforce
ZoomInfo
8.0

Sales Intelligence Data Standards

Salesforce
ZoomInfo
8.3
Contact information
Salesforce
ZoomInfo
8.2
Company information
Salesforce
ZoomInfo
8.5
Industry information
Salesforce
ZoomInfo
8.1

Data Augmentation & Lead Qualification

Salesforce
ZoomInfo
7.8
Lead qualification process
Salesforce
ZoomInfo
8.0
Smart lists and recommendations
Salesforce
ZoomInfo
7.4
Salesforce integration
Salesforce
ZoomInfo
8.7
Company/business profiles
Salesforce
ZoomInfo
8.3
Alerts and reminders
Salesforce
ZoomInfo
7.7
Data hygiene
Salesforce
ZoomInfo
7.4
Automatic data refresh
Salesforce
ZoomInfo
7.5
Tags
Salesforce
ZoomInfo
7.5
Filters and segmentation
Salesforce
ZoomInfo
8.1

Sales Intelligence Email Features

Salesforce
ZoomInfo
6.6
Sales email templates
Salesforce
ZoomInfo
7.3
Append emails to records
Salesforce
ZoomInfo
5.9

Pros

Salesforce

  • Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
  • Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
  • Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
Erik Viager | TrustRadius Reviewer

ZoomInfo

  • ZoomInfo provides a relatively comprehensive list of companies as well as employees by location.
  • Most entries for individuals provide company phone numbers, direct business phone numbers, work emails and in many cases, cell phone and personal email information.
  • ZoomInfo provides tracking services, saved searches, and a project function to keep up with your search progress.
  • Live and recorded training classes are offered regularly.
Sylvia Brown | TrustRadius Reviewer

Cons

Salesforce

  • Costs vs. ROI: The initial cost to BUILD whatever instance your SF sales rep presents to you and sells; the COST associate to get to that build is NEVER explained or discussed.
  • The Salesforce sales rep's job is to sell you on an idea and hope, rather than practical application, implementation, and realistic expectations of the egregiously cantankerous and universally overpriced CRM.
  • They do not vet, manage or hold accountable their 'implementation partners'. Again, the sales rep for Salesforce; their job is to sell you the platform, not what you they showed you the platform can do. There is extreme neglect in discussing the actual cost to get their CRM platform to do WHAT they have showcased to you. Not to mention the time it takes to get there. Not to mention the partners they refer to you are random. These 3rd party companies do ALL the work and make ALL the money on behalf of Salesforce, for themselves. You get stuck in contracts with mediocre service or lackluster results and there is NO recourse for you as the consumer against these 'partners'.
  • If I want to sell GM cars, GM has standards and minimums they require in order for me to represent their brand. If I do shady dealings, rip customers off or am just a terrible business to be in business with, GM would strip me of my dealership title for their brand. SalesForce does no such thing. I could start a company to implement salesforce, have you sign a contract and deliver a garbage product. If you go to SF to complain about that; "Our hands our tied" as I have been told.
  • Salesforce does not care about your user experience, they just want you to buy more. It is a Sales organization, not a software company. Again, they do not care about your business, the negative impact of their CRM rollout, or how terrible their 3rd party support partners are. They. Dont. Care. They just want your money.
  • SF is aware they are the biggest player on the block. They have all the cards. You, the consumer, as an individual business, have no power or say.
Kurt Johansen | TrustRadius Reviewer

ZoomInfo

  • Some of the accounts are unclear about who works there and I have to revert to looking at their emails to find out if they work at the company I am looking at or if they work at a subsidiary company.
  • ZoomInfo contacts do not always integrate with the matching SFDC contact.
  • Not too many complaints honestly.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Salesforce

Salesforce 10.0
Based on 49 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

Salesforce

Salesforce 8.1
Based on 84 answers
I think Salesforce is going to be a fantastic resource once we get fully onboarded and trained and are using all the features we want in our company. The problem is that onboarding is not intuitive and is very labor-intensive. After you make the agreement to purchase and settle on a price, they come back and recommend spending thousands more to have someone onboard for you. It's a hidden fee that isn't part of the original negotiations. In our case, we couldn't afford that right off the bat so the onboarding process is slower than expected, but we will eventually get there.
Anonymous | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 2 answers
Overall, ZoomInfo scores a 9! It is simple to use, the ROI is positive for my organization. This is a tool I can have new users dive right into without a lot of time spent on tutorials, even for thise with little to no experience with this type of tool
Anonymous | TrustRadius Reviewer

Reliability and Availability

Salesforce

Salesforce 9.8
Based on 54 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Performance

Salesforce

Salesforce 9.0
Based on 36 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Support Rating

Salesforce

Salesforce 7.7
Based on 111 answers
I rate the overall support for Salesforce.com in 10 because they are accomodating, very responsive, timely, and handle issues or inquiries professionally. We never had any issues with raising it or waiting too long until it is fixed. Nothing to worry about if we have something to raise it will always be smooth and hassle-free communication.
Angel Arciaga | TrustRadius Reviewer

ZoomInfo

ZoomInfo 7.9
Based on 2 answers
No answer on this topic is available.

In-Person Training

Salesforce

Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Anonymous | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Online Training

Salesforce

Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Anonymous | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Implementation Rating

Salesforce

Salesforce 9.4
Based on 32 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Anonymous | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce

When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.
Anonymous | TrustRadius Reviewer

ZoomInfo

We looked at Seamless.AI, which was a strong product as well and a little less expensive, but I preferred the sales representative that I dealt with at ZoomInfo. He was a little more polished and knowledgeable. I also found ZoomInfo to have a cleaner look and feel, but they were very similar products.
Anonymous | TrustRadius Reviewer

Contract Terms and Pricing Model

Salesforce

Salesforce 8.7
Based on 3 answers
Salesforce has never been able to answer a question I've had, but I've heard from colleagues that they respond quickly. Market leaders tend to be more professional when things go awry. For CRM systems, Salesforce is by far the most popular. I've used CRM systems before Salesforce, and they weren't even close. Salesforce has such a monopoly on the market that they consider us as users. Inextricably linked, the two are one.
Aononna Tazin | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Scalability

Salesforce

Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
Anonymous | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Professional Services

Salesforce

Salesforce 9.0
Based on 3 answers
I believe it is the best customer relationship management system available. We use it for everything and have integrated other platforms to give customers/accounts a 360-degree view. According to Salesforce customer service, it is beneficial for tracking all information, and the reporting/dashboards are unique. It's where we keep track of every sale.
Al Mubassir Muin | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Return on Investment

Salesforce

  • Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
  • Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.
Quentin Goin | TrustRadius Reviewer

ZoomInfo

  • We've seen faster lead conversion or greater website visitors because it allows us to do more granular targeting
  • Our Sales employees are relieved to have a tool that allows them to do prospecting that does not involve a Google Search or Cold Call
  • It gives us insider information against our competitors to ensure we are the forerunner in our industry.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Edition
Essentials$25.001
Professional$75.001
Enterprise$150.001
Unlimited$300.002
  1. Per User/Per Month
  2. Per user/Per month
Additional Pricing Details

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ZoomInfo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Salesforce
7.9
ZoomInfo
8.4

Likelihood to Renew

Salesforce
10.0
ZoomInfo
10.0

Usability

Salesforce
8.1
ZoomInfo
10.0

Reliability and Availability

Salesforce
9.8
ZoomInfo

Performance

Salesforce
9.0
ZoomInfo

Support Rating

Salesforce
7.7
ZoomInfo
7.9

In-Person Training

Salesforce
7.9
ZoomInfo

Online Training

Salesforce
9.1
ZoomInfo

Implementation Rating

Salesforce
9.4
ZoomInfo

Contract Terms and Pricing Model

Salesforce
8.7
ZoomInfo

Scalability

Salesforce
10.0
ZoomInfo

Professional Services

Salesforce
9.0
ZoomInfo

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