Salesforce Experience Cloud vs. ServiceNow Customer Service Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Experience Cloud
Score 8.4 out of 10
N/A
Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
ServiceNow Customer Service Management
Score 7.9 out of 10
N/A
Built on the Now Platform, ServiceNow offers their Customer Service Management solution through the Standard and Professional Customer Service Management bundles. Both include agent workspace, knowledge management, survey and assessment module, and the community module, oriented in this edition to support customers rather than internal employees. The Professional bundle also includes performance analytics, predictive intelligence, and related tools to support customer support agents improvement…N/A
Pricing
Salesforce Experience CloudServiceNow Customer Service Management
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Salesforce Experience CloudServiceNow Customer Service Management
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Experience CloudServiceNow Customer Service Management
Top Pros
Top Cons
Features
Salesforce Experience CloudServiceNow Customer Service Management
Security
Comparison of Security features of Product A and Product B
Salesforce Experience Cloud
10.0
1 Ratings
22% above category average
ServiceNow Customer Service Management
-
Ratings
Role-based user permissions10.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce Experience Cloud
10.0
1 Ratings
21% above category average
ServiceNow Customer Service Management
-
Ratings
API10.01 Ratings00 Ratings
Internationalization / multi-language10.01 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Salesforce Experience Cloud
9.3
1 Ratings
20% above category average
ServiceNow Customer Service Management
-
Ratings
WYSIWYG editor8.01 Ratings00 Ratings
Code quality / cleanliness10.01 Ratings00 Ratings
Admin section10.01 Ratings00 Ratings
Page templates10.01 Ratings00 Ratings
Library of website themes8.01 Ratings00 Ratings
Mobile optimization / responsive design10.01 Ratings00 Ratings
Publishing workflow10.01 Ratings00 Ratings
Form generator8.01 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Salesforce Experience Cloud
8.6
1 Ratings
19% above category average
ServiceNow Customer Service Management
-
Ratings
Content taxonomy9.01 Ratings00 Ratings
SEO support8.01 Ratings00 Ratings
Bulk management8.01 Ratings00 Ratings
Availability / breadth of extensions8.01 Ratings00 Ratings
Community / comment management10.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Salesforce Experience Cloud
8.0
1 Ratings
10% below category average
ServiceNow Customer Service Management
-
Ratings
Conversion tracking8.01 Ratings00 Ratings
Test reporting8.01 Ratings00 Ratings
Funnel Analysis8.01 Ratings00 Ratings
User Segmentation8.01 Ratings00 Ratings
Digital Experience Platform
Comparison of Digital Experience Platform features of Product A and Product B
Salesforce Experience Cloud
10.0
1 Ratings
3% above category average
ServiceNow Customer Service Management
-
Ratings
Campaign management10.01 Ratings00 Ratings
Cloud enablement10.01 Ratings00 Ratings
Content aggregation10.01 Ratings00 Ratings
Content classification10.01 Ratings00 Ratings
Multi-channel content personalization10.01 Ratings00 Ratings
Customer data analytics10.01 Ratings00 Ratings
DXP Third-Party Integrations10.01 Ratings00 Ratings
Multi-website management10.01 Ratings00 Ratings
Digital asset management10.01 Ratings00 Ratings
Editorial workflows and task management10.01 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Salesforce Experience Cloud
-
Ratings
ServiceNow Customer Service Management
7.0
6 Ratings
12% below category average
Organize and prioritize service tickets00 Ratings7.66 Ratings
Expert directory00 Ratings7.95 Ratings
Subscription-based notifications00 Ratings7.15 Ratings
ITSM collaboration and documentation00 Ratings4.55 Ratings
Ticket creation and submission00 Ratings9.16 Ratings
Ticket response00 Ratings6.06 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Salesforce Experience Cloud
-
Ratings
ServiceNow Customer Service Management
4.8
5 Ratings
47% below category average
External knowledge base00 Ratings4.44 Ratings
Internal knowledge base00 Ratings5.15 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Salesforce Experience Cloud
-
Ratings
ServiceNow Customer Service Management
6.3
6 Ratings
20% below category average
Customer portal00 Ratings7.24 Ratings
IVR00 Ratings5.34 Ratings
Social integration00 Ratings3.54 Ratings
Email support00 Ratings7.45 Ratings
Help Desk CRM integration00 Ratings8.25 Ratings
Best Alternatives
Salesforce Experience CloudServiceNow Customer Service Management
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Medium-sized Companies
Tridion
Tridion
Score 9.0 out of 10
Agiloft Flexible Service Desk Suite
Agiloft Flexible Service Desk Suite
Score 9.0 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
SAP Service Cloud
SAP Service Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Experience CloudServiceNow Customer Service Management
Likelihood to Recommend
9.9
(52 ratings)
7.4
(6 ratings)
Usability
9.4
(4 ratings)
10.0
(1 ratings)
Performance
9.1
(5 ratings)
-
(0 ratings)
Support Rating
7.7
(17 ratings)
9.0
(1 ratings)
Ease of integration
9.4
(4 ratings)
-
(0 ratings)
User Testimonials
Salesforce Experience CloudServiceNow Customer Service Management
Likelihood to Recommend
Salesforce
Salesforce Experience Cloud is well-suited for organizations that have clients who periodically or routinely need to access historical data or documents. The product also offers an exceptionally effective tool to engage with customers around support/service issues and the entire Case management functionality built into the Salesforce platform. The product might be less well-suited in environments where there is exceptionally high staff turnover within customer accounts, or where there is a substantial lack of very basic computer skills.
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ServiceNow
It is well suited for medium to large companies that manage different teams and need to communicate constantly and track progress in a timely manner. It is less suited for small enterprises as it will overwhelm users with the features and functionalities embedded.
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Pros
Salesforce
  • Complete integration with the Salesforce ecosystem. Data displayed in your Community portal reflects records from a Sales Cloud organization
  • Highly customizable. A Community Cloud portal can be totally customized both visually and with different funcionalities with little to no coding skills required
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ServiceNow
  • Allows for clear communication between help desk and end users.
  • Provides a clean inventory option for both hardware items and software licenses.
  • Navigation is very intuitive and user friendly.
  • Many reporting features for all levels of the company.
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Cons
Salesforce
  • The documentation for implementing Experience Cloud can be a bit confusing as their rebranding hasn't made it's way into all articles, resulting in different terminology being used to refer to the same thing
  • Some things are not as intuitive regarding their customizability, so there's a bit of a learning curve (i.e. Lightning apps can't be used to customize layouts in Experience Cloud)
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ServiceNow
  • Adding in additional chat features would be nice
  • Viewing where you stand in priority
  • Having a way to automate more of the processes
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Usability
Salesforce
Usability is pretty streamlined, especially if you're familiar with other Salesforce products, but even if not, take it from me, as I just entered the technological space about two years ago, that this product is pretty simple to learn. You don't have to jump in with your head underwater. Small wins and learnings along the way are what foster long-term understandings and enable your evolution alongside the product. I definitely recommend Salesforce Trailhead along with it
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ServiceNow
Bottom line is that it does what you need it to do. We've been using Service Now as a ticket managing tool for a few years now. There's really not much it can't do when it comes to recording interactions. It has been nice using inventory tracking for software licenses and hardware as well.
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Performance
Salesforce
It's delivered on our original requirements and we've found ways to grow its usage. We continue to build on our original success and we can report our data out to leadership to show a true return on investment which is great for growing support and expanding uses for the system.
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ServiceNow
No answers on this topic
Support Rating
Salesforce
We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
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ServiceNow
Support has been very good. Any time there has been a real issue, the team has responded very quickly and identified the issue without a lot of repetitive questions that I've seen from other services. There is a great external community and internal knowledge base that covers pretty much anything you need.
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Alternatives Considered
Salesforce
I have used Datatel/Colleague/Recruiter before. There were issues because only one person at the institution was able to have the student's record open at a time. This was problematic when collaboration between departments was necessary especially in the case of admissions, financial aid, and registration. We also had to do our work and then log out before asking a questions of another department. Sometimes simultaneous use was necessary. However, this was years ago and they may have since updated the program.
Read full review
ServiceNow
Connectwise targets small to medium enterprises and kept things simple for cross-organizational communications. On the other hand, ServiceNow with users with more than 500 at least, tends to create lag and tension when all are using the app at the same time, especially getting reports in a timely manner.
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Return on Investment
Salesforce
  • Improved online admission application completion rates from mid-60%s to mid-80%s.
  • Positive user experience from start-to-finish to leverage one data system for all prospective student data
  • Fewer data integrations transforming and loading sensitive student data by leveraging Salesforce Community Cloud to access already existing data
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ServiceNow
  • The negative impact for my team is the delay in team completing tickets but not a system issue.
  • A positive impact for my team is we can easily view the status of tickets and the follow-up emails are beneficial to maintain records of tickets.
  • Negative impact is that there is no user job aid or helpful tools for new users.
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