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14 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Salesforce DMP (formerly Krux)

For different acquisition campaigns, we create specific segments of online visitors that we find that have the highest potential of converting. Either Krux is plugged server-to-server to the acquisition partner or we put the partner's tag in Krux SuperTag. In both ways, this is how we send our segments to these partners. Once they have our segments, we can do our acquisition campaign only on the segments that we have sent. We can also do specific marketing personalisation on our website to specific segments that include CRM data. This way of using Krux is great to increase customer loyalty.Krux is less appropriate if you want to use other solution's algorithms to do your retargeting. With Krux, the users are the intelligence and [you] need to dig to identify visitors and users with high potential.
Jade St-Laurent, Gestion de projet data profile photo

Feature Rating Comparison

Data Collection

Salesforce DMP (formerly Krux)
10.0
Collection of first-party data
Salesforce DMP (formerly Krux)
10.0
Collection of third-party data
Salesforce DMP (formerly Krux)
10.0
Access to Third-party Data Providers
Salesforce DMP (formerly Krux)
10.0

Data Classification

Salesforce DMP (formerly Krux)
8.7
Audience taxonomy
Salesforce DMP (formerly Krux)
10.0
Tag Management
Salesforce DMP (formerly Krux)
9.0
Data Analysis Dashboard
Salesforce DMP (formerly Krux)
7.0

Ad Network Integration

Salesforce DMP (formerly Krux)
9.5
Data Transfer
Salesforce DMP (formerly Krux)
9.0
DSP integration
Salesforce DMP (formerly Krux)
10.0

DMP Analytics

Salesforce DMP (formerly Krux)
8.0
Campaign Analytics
Salesforce DMP (formerly Krux)
8.0
Audience Analytics
Salesforce DMP (formerly Krux)
8.0

Pros

  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
Jade St-Laurent, Gestion de projet data profile photo

Cons

  • It happens sometimes that the Krux console is a bit slow and that some segments are not processed correctly.
  • The conversions are not included in the marketing campaign section. We see the impressions, clicks, CTR, but not the number of conversion of a specific campaign.
  • Have better reporting features. We always export the raw data and process them through Python scripts and combine them in an Excel spreadsheet to visualize the data.
Jade St-Laurent, Gestion de projet data profile photo

Alternatives Considered

Improvements in 1st Party integration.
John Oghia profile photo

Return on Investment

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data profile photo

Pricing Details

Salesforce DMP (formerly Krux)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details