Salesforce Field Service vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Field Service
Score 8.7 out of 10
N/A
Field Service (formerly known as Field Service Lightning) is a customizable, mobile-friendly field service hub in Salesforce. It provides tools to manage work orders, scheduling, and a mobile workforce.
$600
per year per user
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
Salesforce Field ServiceSalesforce Marketing Cloud
Editions & Modules
Contractor
$50
per month (billed annually) per user
Contractor Plus
$75
per month (billed annually) per user
Dispatcher
$165
per month (billed annually) per user
Technician
$165
per month (billed annually) per user
Field Service Plus
$220
per month (billed annually) per user
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
Salesforce Field ServiceSalesforce Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Field ServiceSalesforce Marketing Cloud
Considered Both Products
Salesforce Field Service
Chose Salesforce Field Service
I have added a few of the many Salesforce products we use. We also use HubSpot but they all have different functions so not really comparable as they are used for different things/ teams.
Salesforce Marketing Cloud

No answer on this topic

Features
Salesforce Field ServiceSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Salesforce Field Service
-
Ratings
Salesforce Marketing Cloud
7.6
170 Ratings
0% below category average
WYSIWYG email editor00 Ratings7.7121 Ratings
Dynamic content00 Ratings7.8152 Ratings
Ability to test dynamic content00 Ratings7.2111 Ratings
Landing pages00 Ratings7.5120 Ratings
A/B testing00 Ratings7.5150 Ratings
Mobile optimization00 Ratings7.0110 Ratings
Email deliverability reporting00 Ratings7.8131 Ratings
List management00 Ratings8.0128 Ratings
Triggered drip sequences00 Ratings7.694 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Salesforce Field Service
-
Ratings
Salesforce Marketing Cloud
7.9
123 Ratings
1% above category average
Lead nurturing automation00 Ratings8.1108 Ratings
Lead scoring and grading00 Ratings7.9109 Ratings
Data quality management00 Ratings7.6115 Ratings
Automated sales alerts and tasks00 Ratings8.2100 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Salesforce Field Service
-
Ratings
Salesforce Marketing Cloud
7.6
113 Ratings
2% above category average
Calendaring00 Ratings7.8102 Ratings
Event/webinar marketing00 Ratings7.396 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Salesforce Field Service
-
Ratings
Salesforce Marketing Cloud
7.3
87 Ratings
2% below category average
Social sharing and campaigns00 Ratings7.682 Ratings
Social profile integration00 Ratings7.138 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Salesforce Field Service
-
Ratings
Salesforce Marketing Cloud
7.7
123 Ratings
6% above category average
Dashboards00 Ratings8.0117 Ratings
Standard reports00 Ratings7.7122 Ratings
Custom reports00 Ratings7.499 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce Field Service
-
Ratings
Salesforce Marketing Cloud
7.5
123 Ratings
1% above category average
API00 Ratings7.189 Ratings
Role-based workflow & approvals00 Ratings7.388 Ratings
Customizability00 Ratings7.0110 Ratings
Integration with Salesforce.com00 Ratings8.0112 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.513 Ratings
Integration with SugarCRM00 Ratings7.610 Ratings
Third-party software integrations00 Ratings7.023 Ratings
Best Alternatives
Salesforce Field ServiceSalesforce Marketing Cloud
Small Businesses
Method:CRM
Method:CRM
Score 9.4 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
Jotform
Jotform
Score 8.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Enterprises
Oracle Service
Oracle Service
Score 8.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Field ServiceSalesforce Marketing Cloud
Likelihood to Recommend
8.6
(13 ratings)
7.9
(323 ratings)
Likelihood to Renew
8.5
(2 ratings)
8.2
(114 ratings)
Usability
-
(0 ratings)
4.1
(35 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
9.6
(9 ratings)
Support Rating
7.1
(8 ratings)
7.0
(36 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
7.3
(1 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
3.0
(17 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
-
(0 ratings)
7.6
(34 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(3 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
Salesforce Field ServiceSalesforce Marketing Cloud
Likelihood to Recommend
Salesforce
We've demoed quite a few models, different companies. I know Salesforce has huge backing, but even so they're open to customization and solutions. Some of the competition, keep in mind for my industry, there's not a lot of options out there. We're not your typical Salesforce target market. I mean we're not really selling a lot. I mean, quite honestly, I don't even have a sales department because can't do all of the work that my current customers need me to do. So I don't need to go drum up new business. I just needed it for more of tracking and a work management solution. And in the construction, specifically utility construction, industry, there's not a lot of options, but it definitely was the best option for us.
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Salesforce
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
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Pros
Salesforce
  • Real Time Communication with back-office team When our nurses need anything by using mobile app they can reach out to our back office team to resolve their issues
  • Utilization of resources We can see the all the appointments view with the assigned representative in a single page so We can assign more appointments if any resources has any free slot it is just a drag and drop
  • It helps us to automate the process like delay or reach notification we can also route the appointments based on representative skill set, location and urgency of task
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Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
Salesforce
  • At times updates from may take a while to come back to the main database. This is generallly because of a loss of internet connectivity due to poor data coverage from cell towers or Wi-Fi networks.
  • Organizational IT policies of network architecture/DMZ/Firewalls may add to the challenges of deploying ClickMobile outside of the organization domain, thus allowing field resources the ability to access relevant work order data without connecting the company network via VPN. This can usually be overcome with quality solution design and implementation.
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Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
Salesforce
ClickSoftware is still being used. As far as I can tell it will be used tomorrow as well. Once you make the commitment to run with that as your scheduling engine, it would take a lot of effort to evaluate and implement another companies' solution without significant disruption to your service organization.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Salesforce
No answers on this topic
Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Salesforce
No answers on this topic
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Salesforce
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Salesforce
Having a program that gives sales leaders a real time view was game changing. Time was always an issue because there wasn't always a sales leader available for closing sales. This has allowed for any sales leader to jump in and help make the sale without the need to do a warm transfer.
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Salesforce
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
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In-Person Training
Salesforce
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Salesforce
Overall the training was quite informative but did lack detail in some areas. It had all of the necessary content for an experience product user but didn't offer enough information for a new user to complete the training and then feel comfortable in real-world situations running or managing the software. I would recommend this course for anyone with at least 1 year of full-time exposure to the ClickSchedule product.
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Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Salesforce
No answers on this topic
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Salesforce
I have added a few of the many Salesforce products we use. We also use HubSpot but they all have different functions so not really comparable as they are used for different things/ teams.
Read full review
Salesforce
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
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Contract Terms and Pricing Model
Salesforce
No answers on this topic
Salesforce
was not involved with this part but i have not heard about clompaints
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Scalability
Salesforce
No answers on this topic
Salesforce
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
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Return on Investment
Salesforce
  • It is the best return on investment it is utilizing our resources fully
  • We are receiving more appointments then last year and it is very easy to manage by fsl dashboard
  • We are getting high CSAT scores from our Customer which is a sign our customers are happy with our service
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Salesforce Field Service Screenshots

Screenshot of Screenshot of Screenshot of

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.