Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
SAP Master Data Governance
Score 7.9 out of 10
N/A
SAP Master Data Governance is a master data management solution that helps users to implement a cohesive and harmonized master data management strategy across all master data domains. It is presented as a solution that simplifies enterprise data management, increases data accuracy, and that facilitates consolidation, central governance and data quality management. The SAP Master Data Governance, cloud edition, a…
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Best Suitable: 1. Good for us as we're bigger organization. 2. Places were high quality data & Compliance mandates. 3. Complex data management projects 4. To have better workflow in a place Less suitable: 1. For small to medium size organization. 2. For short duration projects/ requirements. 3. Non-SAP environments or limited ITIS team members 4. Also, to handle simple data structure
I like being able to create our own tables that aren't specified by the application; arranging data utilizing data spaces is a dream come true.
Using semantic data space instances with workflows improves performance significantly; firms with several domains may use the same application with numerous data spaces for master data management.
SAP (MDG) remains unique in the flexibility to model and manage master data the way it is used in the company, with all capabilities easily available through an intuitive user interface, and is not bound by the vendor's mandated data models.
As with all powerful and complex information platforms, SAP MDG does have a learning curve to it, especially if you plan on doing advanced things such as implementing MDM automation.
SAP MDG is capable of replicating data across many platforms (including non-SAP) however, this too, has a learning curve to it and will require some work. Bottom line...it doesn't just happen out of the box!
SAP MDG's flexibility can also be a weakness as sometimes you just want to implement a standard governance flow without defining everything from scratch. We have found that usually, you will need to define each workflow yourself in order for it to work properly.
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
MDG has proven to work and to bring results once implemented with the right approach, right engagement and sponsorship. Given that it is a very good tool to govern and control master data. Mainly if your company runs SAP systems which there will be a very straight forward integration, not needing any additional middleware or technologies.
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
SAP Master Data Governance(MDG) provides ease of use for the end users i.e. master data experts. It provides a good UI that is not SAP GUI. SAP provides support for any standard issues that we face. Their new set of Fiori tools helps us get more bang for our buck.
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
I haven't been using the support services individually. Instead, there are responsible units within the institution who train and support the users of the software in the institution. The service provided by these units are quite adequate and they probably get the service from SAP itself. That's why, I can assume that the support services are quite successful.
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
An environment provided by SAP Master Data Governance seamless and integration with other SAP products is very good. Also it ensures compatibility and streamlines procedures, this integration is beneficial for businesses who have already invested in SAP products.
Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
In this digital era , internet generating huge data ( master data and transactional data with pics and videos) if not managed with MDG product, ERP would become Junk data which results in expensive affair to" maintain, archive and manage disaster recovery "
