What users are saying about
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Top Rated
342 Ratings

Salesforce Marketing Cloud Email Studio

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Top Rated
342 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio, I believe, accommodates a variety of technological experience and comfort. I think it's easy for new users to break into, but then again, I'm a marketer! If you have a sense of social media or other marketing tools, this will be second-nature. It makes even more sense, of course, if it's tied to your Salesforce Org so that you can leverage data and analytics to send more successful email marketing campaigns out to your contact lists. The design ability is also exciting.
No photo available

Feature Rating Comparison

Email & Online Marketing

Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Salesforce Marketing Cloud Email Studio
7.5
Ability to test dynamic content
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Salesforce Marketing Cloud Email Studio
7.5
Mobile optimization
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Salesforce Marketing Cloud Email Studio
8.0
List management
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Salesforce Marketing Cloud Email Studio
2.7

Pros

Salesforce Marketing Cloud Email Studio

  • Brand Consistency
  • Scalability
  • Drag and drop functionality
No photo available

Cons

Salesforce Marketing Cloud Email Studio

  • It's crazy expensive. Would love if they dropped the price.
  • Could be a cleaner interface, but that is just me. Looks like the rest of the Salesforce backend, which is pretty simple.
  • More A/B testing options would be appreciated.
Chris Lesner profile photo

Likelihood to Renew

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Not in the market currently to change email providers
Kara Thornton profile photo

Usability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
ExactTarget had just launched Interactive Marketing Hub when I started using it. Before they didn't have anything similar and their other tools were much more developer back end focused. This legacy clearly showed in the product which was quite clunky and technical looking. It dod not have a clean marketing-like UI
No photo available

Reliability and Availability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

Salesforce Marketing Cloud Email Studio

We actually use multiple systems for different parts of our company, but we highly recommend Salesforce because of its scale. Salesforce is by far the best system on the market to-date for email campaigns and for customer management. None of the other systems had 'smart' options for keeping track of customer engagement.
Chris Lesner profile photo

Scalability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

Salesforce Marketing Cloud Email Studio

  • Helps lower our costs on sales follow-ups from actual team members.
  • It takes over all of our mass email sending which is great for customer services.
  • Keeps clients in the know about what is going on based on their interests and products they are using.
Chris Lesner profile photo

Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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