Top Rated
512 Ratings
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Score 7.9 out of 100
93 Ratings
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Score 8.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    6.9

    Salesforce Marketing Cloud Email Studio

    69%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    2 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.4
    84%
    44 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    5.3
    53%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    4.1
    41%
    2 Ratings
    N/A
    0 Ratings

    A/B testing

    8.2
    82%
    44 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.3
    73%
    2 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    6 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    3 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.7
    67%
    3 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    4.3

    Salesforce Marketing Cloud Email Studio

    43%

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features

    Dashboards

    5.3
    53%
    2 Ratings
    N/A
    0 Ratings

    Standard reports

    4.9
    49%
    3 Ratings
    N/A
    0 Ratings

    Custom reports

    2.7
    27%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Salesforce Marketing Cloud Interaction Studio is rated higher in 8 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, Implementation Rating, Product Scalability

    Likelihood to Recommend

    7.3

    Salesforce Marketing Cloud Email Studio

    73%
    67 Ratings
    8.5

    Salesforce Marketing Cloud Interaction Studio

    85%
    45 Ratings

    Likelihood to Renew

    8.9

    Salesforce Marketing Cloud Email Studio

    89%
    18 Ratings
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    5 Ratings

    Usability

    7.8

    Salesforce Marketing Cloud Email Studio

    78%
    2 Ratings
    9.0

    Salesforce Marketing Cloud Interaction Studio

    90%
    8 Ratings

    Availability

    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    2 Ratings
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    4 Ratings

    Performance

    2.0

    Salesforce Marketing Cloud Email Studio

    20%
    4 Ratings
    9.9

    Salesforce Marketing Cloud Interaction Studio

    99%
    4 Ratings

    Support Rating

    1.0

    Salesforce Marketing Cloud Email Studio

    10%
    10 Ratings
    7.6

    Salesforce Marketing Cloud Interaction Studio

    76%
    14 Ratings

    In-Person Training

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings
    5.0

    Salesforce Marketing Cloud Interaction Studio

    50%
    1 Rating

    Implementation Rating

    7.9

    Salesforce Marketing Cloud Email Studio

    79%
    4 Ratings
    9.6

    Salesforce Marketing Cloud Interaction Studio

    96%
    6 Ratings

    Ease of integration

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings
    7.0

    Salesforce Marketing Cloud Interaction Studio

    70%
    1 Rating

    Product Scalability

    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    1 Rating
    9.8

    Salesforce Marketing Cloud Interaction Studio

    98%
    2 Ratings

    Vendor post-sale

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings
    8.0

    Salesforce Marketing Cloud Interaction Studio

    80%
    1 Rating

    Vendor pre-sale

    Salesforce Marketing Cloud Email Studio

    N/A
    0 Ratings
    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    1 Rating

    Likelihood to Recommend

    Salesforce

    It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
    Read full review

    Salesforce

    Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
    Read full review

    Pros

    Salesforce

    • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
    • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
    • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
    Read full review

    Salesforce

    • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
    • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
    • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
    • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
    • Test use cases in the browser prior to going live.
    • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
    • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
    • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
    Read full review

    Cons

    Salesforce

    • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
    • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
    Read full review

    Salesforce

    • Some of the reporting functionality could use some work, but they are making vast improvements.
    • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
    • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
    Read full review

    Pricing Details

    Salesforce Marketing Cloud Email Studio

    Starting Price

    $400 per month

    Editions & Modules

    Salesforce Marketing Cloud Email Studio editions and modules pricing
    EditionModules
    Basic$4001
    Pro$12502
    Corporate$37503
    EnterpriseRequest a quote Priced based on contact and message volume4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

    Salesforce Marketing Cloud Interaction Studio

    Starting Price

    $199 per month

    Editions & Modules

    Salesforce Marketing Cloud Interaction Studio editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Salesforce

      Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
      Read full review

      Salesforce

      When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
      Read full review

      Usability

      Salesforce

      I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
      Read full review

      Salesforce

      There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
      Read full review

      Reliability and Availability

      Salesforce

      Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
      Read full review

      Salesforce

      We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
      Read full review

      Performance

      Salesforce

      This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account. Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud. I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target. Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
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      Salesforce

      Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
      Read full review

      Support Rating

      Salesforce

      They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
      Read full review

      Salesforce

      It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
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      In-Person Training

      Salesforce

      No answers on this topic

      Salesforce

      Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
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      Implementation Rating

      Salesforce

      Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
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      Salesforce

      From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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      Alternatives Considered

      Salesforce

      I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
      Read full review

      Salesforce

      Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
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      Scalability

      Salesforce

      We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
      Read full review

      Salesforce

      We are using it for millions of visitors every months
      Read full review

      Return on Investment

      Salesforce

      • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
      • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
      • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
      Read full review

      Salesforce

      • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
      • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
      • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
      • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
      Read full review

      Screenshots

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