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440 Ratings
6 Ratings

Salesforce Marketing Cloud Email Studio

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440 Ratings
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Score 7.6 out of 100
6 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Salesforce Marketing Cloud Email Studio

I would recommend [Salesforce Marketing Cloud Email Studio] to anyone looking for a robust and feature loaded platform to design their emails. The key benefit of the email designer is that - emails can be designed using dragging and dropping design components and if more customization is required we can always dig deeper and write the custom HTML and styling in our emails. Highly recommended for marketers and email developers!
Harsh Shah | TrustRadius Reviewer

SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
Jessie Mead | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Salesforce Marketing Cloud Email Studio
6.8
SalesGenius
WYSIWYG email editor
Salesforce Marketing Cloud Email Studio
7.0
SalesGenius
Dynamic content
Salesforce Marketing Cloud Email Studio
7.7
SalesGenius
Ability to test dynamic content
Salesforce Marketing Cloud Email Studio
5.3
SalesGenius
Landing pages
Salesforce Marketing Cloud Email Studio
4.1
SalesGenius
A/B testing
Salesforce Marketing Cloud Email Studio
7.7
SalesGenius
Mobile optimization
Salesforce Marketing Cloud Email Studio
7.3
SalesGenius
Email deliverability reporting
Salesforce Marketing Cloud Email Studio
8.2
SalesGenius
List management
Salesforce Marketing Cloud Email Studio
7.5
SalesGenius
Triggered drip sequences
Salesforce Marketing Cloud Email Studio
6.7
SalesGenius

Reporting & Analytics

Salesforce Marketing Cloud Email Studio
4.3
SalesGenius
Dashboards
Salesforce Marketing Cloud Email Studio
5.3
SalesGenius
Standard reports
Salesforce Marketing Cloud Email Studio
4.9
SalesGenius
Custom reports
Salesforce Marketing Cloud Email Studio
2.7
SalesGenius

Pros

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

SalesGenius

  • Genius helped by giving our company easy access to social sharing tools, and a streamlined process for developing unique URL's, tracking, and an intuitive dashboard reporting system. It's well designed UX makes it easy to train new employees to use.
  • As an analytics person, data is important to me. However, website tagging can be an enormous time commitment. Genius helped by allowing our company to get client sites tagged in order to track in-depth analytics and develop more sophisticated engagement metrics.
  • Email solutions worked wonders, by automating the customized email process and including it in the same application that we use for our other marketing channels.
Jeremy Shabtai | TrustRadius Reviewer

Cons

Salesforce Marketing Cloud Email Studio

  • More A/B testing options to help optimize content, messaging, and creative.
  • The interface is a bit stale and follows suit with the rest of Salesforce. Could be updated to match competitors and be more intuitive.
  • Knowledge base is not updated fast enough when things change in the platform.
Anonymous | TrustRadius Reviewer

SalesGenius

  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
Jessie Mead | TrustRadius Reviewer

Likelihood to Renew

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

SalesGenius

SalesGenius 2.1
Based on 2 answers
Platform replaces many of the tools we used to use, creating efficiencies. Only reason not to renew is if another product comes along with a lower price tag.
Jeremy Shabtai | TrustRadius Reviewer

Usability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

SalesGenius

SalesGenius 7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead | TrustRadius Reviewer

Reliability and Availability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Performance

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Support Rating

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 6 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Implementation Rating

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

SalesGenius

Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
Jessie Mead | TrustRadius Reviewer

Scalability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

SalesGenius

No score
No answers yet
No answers on this topic

Return on Investment

Salesforce Marketing Cloud Email Studio

  • SFMC enabled us to bring multiple brands onto the same platform whilst allowing them to remain autonomous. This allowed us to reduce emails being sent from 3 systems down to 1
  • Having email data from multiple brands in the same system allows us to make informed consumer decisions and share with the business
  • Although not designed to be a CRM tool, SFMC has allowed us to segment emails in a very detailed well. Numerous campaigns can be created easily, all with very small differences which can generate large ROI
Gareth Beer | TrustRadius Reviewer

SalesGenius

  • Training new hires has become significantly more efficient due to ease of use.
  • Increased website engagement metrics across the board.
Jeremy Shabtai | TrustRadius Reviewer

Screenshots

Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio Editions & Modules

Additional Pricing Details

SalesGenius

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SalesGenius Editions & Modules

Edition
Startups$4001
Small Teams$8001
The Big Guns$12001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Salesforce Marketing Cloud Email Studio
7.3
SalesGenius
6.0

Likelihood to Renew

Salesforce Marketing Cloud Email Studio
8.9
SalesGenius
2.1

Usability

Salesforce Marketing Cloud Email Studio
8.0
SalesGenius
7.0

Reliability and Availability

Salesforce Marketing Cloud Email Studio
9.0
SalesGenius

Performance

Salesforce Marketing Cloud Email Studio
2.0
SalesGenius

Support Rating

Salesforce Marketing Cloud Email Studio
1.0
SalesGenius

Implementation Rating

Salesforce Marketing Cloud Email Studio
7.9
SalesGenius

Scalability

Salesforce Marketing Cloud Email Studio
9.0
SalesGenius

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