Top Rated
42 Ratings
Top Rated
513 Ratings
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Score 7.9 out of 100
Top Rated
42 Ratings
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Score 8.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    6.9

    Salesforce Marketing Cloud Email Studio

    69%

    Showpad Content

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    2 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.4
    84%
    44 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    5.3
    53%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    4.1
    41%
    2 Ratings
    N/A
    0 Ratings

    A/B testing

    8.2
    82%
    44 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.3
    73%
    2 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    6 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    3 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.7
    67%
    3 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    4.3

    Salesforce Marketing Cloud Email Studio

    43%

    Showpad Content

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features

    Dashboards

    5.3
    53%
    2 Ratings
    N/A
    0 Ratings

    Standard reports

    4.9
    49%
    3 Ratings
    N/A
    0 Ratings

    Custom reports

    2.7
    27%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Showpad Content is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    7.3

    Salesforce Marketing Cloud Email Studio

    73%
    67 Ratings
    8.0

    Showpad Content

    80%
    14 Ratings

    Likelihood to Renew

    8.9

    Salesforce Marketing Cloud Email Studio

    89%
    18 Ratings

    Showpad Content

    N/A
    0 Ratings

    Usability

    7.8

    Salesforce Marketing Cloud Email Studio

    78%
    2 Ratings

    Showpad Content

    N/A
    0 Ratings

    Availability

    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    2 Ratings

    Showpad Content

    N/A
    0 Ratings

    Performance

    2.0

    Salesforce Marketing Cloud Email Studio

    20%
    4 Ratings

    Showpad Content

    N/A
    0 Ratings

    Support Rating

    1.0

    Salesforce Marketing Cloud Email Studio

    10%
    10 Ratings
    7.7

    Showpad Content

    77%
    6 Ratings

    Implementation Rating

    7.9

    Salesforce Marketing Cloud Email Studio

    79%
    4 Ratings

    Showpad Content

    N/A
    0 Ratings

    Product Scalability

    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    1 Rating

    Showpad Content

    N/A
    0 Ratings

    Likelihood to Recommend

    Salesforce

    It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
    Read full review

    Showpad

    Any person who is interested in understanding the level of engagement from a client needs Showpad. It is a must-have software if you have people within your organization that are customer-facing. If your role is primarily communicating with employees within your own organization, then this software might not be as useful to you. For those in sales, account management, or who needs to know if your recipient has seen your emails/content, this is a useful tool.
    Read full review

    Pros

    Salesforce

    • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
    • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
    • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
    Read full review

    Showpad

    • User-Friendly. The ability to easily customize to fit your needs
    • Delivering content easily and quickly, reducing cost for print, and out of date information
    • Reporting. Providing the analytical function to track what content has been utilized or not utilized and become more efficient in the type of information you share
    • Offline Use. The ability to be able to view content offline
    Read full review

    Cons

    Salesforce

    • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
    • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
    Read full review

    Showpad

    • Version control is an issue. Would be nice to go back to previous versions of a file.
    • The in-app viewing experience feels a little rigid. Prefer to download the files before viewing.
    • The main landing page is a little more cluttered than I would like.
    Read full review

    Pricing Details

    Salesforce Marketing Cloud Email Studio

    Starting Price

    $400 per month

    Editions & Modules

    Salesforce Marketing Cloud Email Studio editions and modules pricing
    EditionModules
    Basic$4001
    Pro$12502
    Corporate$37503
    EnterpriseRequest a quote Priced based on contact and message volume4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

    Showpad Content

    Starting Price

    $35 Per user per month (billed annually)

    Editions & Modules

    Showpad Content editions and modules pricing
    EditionModules
    Essential$351
    Plus$452

    Footnotes

    1. Per user per month (billed annually)
    2. Per user per month (billed annually)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    There is also an Ultimate package available. Pricing for Ultimate is available by custom quote only. Please contact Showpad for Ultimate pricing.

    Likelihood to Renew

    Salesforce

    Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
    Read full review

    Showpad

    No answers on this topic

    Usability

    Salesforce

    I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
    Read full review

    Showpad

    No answers on this topic

    Reliability and Availability

    Salesforce

    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review

    Showpad

    No answers on this topic

    Performance

    Salesforce

    This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account. Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud. I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target. Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
    Read full review

    Showpad

    No answers on this topic

    Support Rating

    Salesforce

    They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
    Read full review

    Showpad

    I have not been involved with support from Showpad so I am not entirely sure. However, we have received some emails from our help desk about an outage and it seems like it didn't last very long so I would say that it was pretty effective support to that extent.
    Read full review

    Implementation Rating

    Salesforce

    Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
    Read full review

    Showpad

    No answers on this topic

    Alternatives Considered

    Salesforce

    I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
    Read full review

    Showpad

    The only option our company used was cloud-based file-sharing services (Box, Dropbox, etc) and emails like Outlook or Gmail. Both options make it hard for version control and for ease of navigation. Generally, end-users had an easier time finding content on Showpad.
    Read full review

    Scalability

    Salesforce

    We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
    Read full review

    Showpad

    No answers on this topic

    Return on Investment

    Salesforce

    • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
    • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
    • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
    Read full review

    Showpad

    • We are not limited by what physical catalogs and literature we get - we can send out any piece of literature to a customer.
    • All of our content is centralized in one place.
    • Our marketing department has the ability to view what content is shared the most and viewed the most, so they can focus on those items.
    • Gives our sales reps visibility into what our customers are looking at.
    Read full review

    Screenshots

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