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457 Ratings

Salesforce Marketing Cloud Email Studio

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457 Ratings
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Score 7.7 out of 100
6 Ratings
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Score 3.9 out of 100

Likelihood to Recommend

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

SmartFocus, now part of Actito

Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Salesforce Marketing Cloud Email Studio
6.8
SmartFocus, now part of Actito
WYSIWYG email editor
Salesforce Marketing Cloud Email Studio
7.0
SmartFocus, now part of Actito
Dynamic content
Salesforce Marketing Cloud Email Studio
7.8
SmartFocus, now part of Actito
Ability to test dynamic content
Salesforce Marketing Cloud Email Studio
5.3
SmartFocus, now part of Actito
Landing pages
Salesforce Marketing Cloud Email Studio
4.1
SmartFocus, now part of Actito
A/B testing
Salesforce Marketing Cloud Email Studio
7.7
SmartFocus, now part of Actito
Mobile optimization
Salesforce Marketing Cloud Email Studio
7.3
SmartFocus, now part of Actito
Email deliverability reporting
Salesforce Marketing Cloud Email Studio
8.2
SmartFocus, now part of Actito
List management
Salesforce Marketing Cloud Email Studio
7.5
SmartFocus, now part of Actito
Triggered drip sequences
Salesforce Marketing Cloud Email Studio
6.7
SmartFocus, now part of Actito

Reporting & Analytics

Salesforce Marketing Cloud Email Studio
4.3
SmartFocus, now part of Actito
Dashboards
Salesforce Marketing Cloud Email Studio
5.3
SmartFocus, now part of Actito
Standard reports
Salesforce Marketing Cloud Email Studio
4.9
SmartFocus, now part of Actito
Custom reports
Salesforce Marketing Cloud Email Studio
2.7
SmartFocus, now part of Actito

Pros

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

SmartFocus, now part of Actito

  • Push newsletters to customers
  • Managing campaigns
  • Drag and drop builder
Anonymous | TrustRadius Reviewer

Cons

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

SmartFocus, now part of Actito

  • Drag and drop builder
  • 2-factor authentication
  • Internal integration (the system is too big for an average user what make it hard to use sometimes)
  • Image gallery reliability
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Usability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Reliability and Availability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Performance

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Support Rating

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 6 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Implementation Rating

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

SmartFocus, now part of Actito

We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
Anonymous | TrustRadius Reviewer

Scalability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Return on Investment

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

SmartFocus, now part of Actito

  • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
  • On the other hand, the cost of SmartFocus is much higher than a competitor
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

SmartFocus, now part of Actito

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Salesforce Marketing Cloud Email Studio
7.1
SmartFocus, now part of Actito
7.0

Likelihood to Renew

Salesforce Marketing Cloud Email Studio
8.9
SmartFocus, now part of Actito

Usability

Salesforce Marketing Cloud Email Studio
8.0
SmartFocus, now part of Actito

Reliability and Availability

Salesforce Marketing Cloud Email Studio
9.0
SmartFocus, now part of Actito

Performance

Salesforce Marketing Cloud Email Studio
2.0
SmartFocus, now part of Actito

Support Rating

Salesforce Marketing Cloud Email Studio
1.0
SmartFocus, now part of Actito

Implementation Rating

Salesforce Marketing Cloud Email Studio
7.9
SmartFocus, now part of Actito

Scalability

Salesforce Marketing Cloud Email Studio
9.0
SmartFocus, now part of Actito

Add comparison