Top Rated
510 Ratings
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Score 7.9 out of 100
6 Ratings
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Score 5.8 out of 100

Feature Set Ratings

  • Salesforce Marketing Cloud Email Studio ranks higher in 1 feature set: Email & Online Marketing
  • Springbot ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

6.9

Salesforce Marketing Cloud Email Studio

69%
4.7

Springbot

47%
Salesforce Marketing Cloud Email Studio ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
4.4
44%
3 Ratings

Dynamic content

8.3
83%
44 Ratings
4.6
46%
3 Ratings

Ability to test dynamic content

5.3
53%
2 Ratings
3.0
30%
2 Ratings

Landing pages

4.1
41%
2 Ratings
8.2
82%
1 Rating

A/B testing

8.1
81%
44 Ratings
4.6
46%
3 Ratings

Mobile optimization

7.3
73%
2 Ratings
4.4
44%
3 Ratings

Email deliverability reporting

8.0
80%
6 Ratings
4.4
44%
3 Ratings

List management

7.5
75%
3 Ratings
4.6
46%
3 Ratings

Triggered drip sequences

6.7
67%
3 Ratings
4.4
44%
3 Ratings

Reporting & Analytics

4.3

Salesforce Marketing Cloud Email Studio

43%
4.6

Springbot

46%
Salesforce Marketing Cloud Email Studio ranks higher in 2/3 features

Dashboards

5.3
53%
2 Ratings
4.6
46%
3 Ratings

Standard reports

4.9
49%
3 Ratings
4.6
46%
3 Ratings

Custom reports

2.7
27%
2 Ratings
4.6
46%
3 Ratings

Lead Management

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
6.7

Springbot

67%
Springbot ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
4.4
44%
3 Ratings

Lead scoring and grading

N/A
0 Ratings
9.1
91%
1 Rating

Data quality management

N/A
0 Ratings
4.4
44%
3 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
9.1
91%
1 Rating

Campaign Management

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
5.4

Springbot

54%
Springbot ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
4.4
44%
3 Ratings

Event/webinar marketing

N/A
0 Ratings
6.4
64%
1 Rating

Social Media Marketing

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
3.0

Springbot

30%
Springbot ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
2.7
27%
2 Ratings

Social profile integration

N/A
0 Ratings
3.2
32%
2 Ratings

Platform & Infrastructure

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
7.0

Springbot

70%
Springbot ranks higher in 6/6 features

API

N/A
0 Ratings
4.6
46%
3 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.2
82%
1 Rating

Customizability

N/A
0 Ratings
7.3
73%
1 Rating

Integration with Salesforce.com

N/A
0 Ratings
7.3
73%
1 Rating

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
7.3
73%
1 Rating

Integration with SugarCRM

N/A
0 Ratings
7.3
73%
1 Rating

Attribute Ratings

  • Salesforce Marketing Cloud Email Studio is rated higher in 2 areas: Likelihood to Recommend, Usability
  • Springbot is rated higher in 1 area: Support Rating

Likelihood to Recommend

7.3

Salesforce Marketing Cloud Email Studio

73%
67 Ratings
4.1

Springbot

41%
5 Ratings

Likelihood to Renew

8.9

Salesforce Marketing Cloud Email Studio

89%
18 Ratings

Springbot

N/A
0 Ratings

Usability

7.8

Salesforce Marketing Cloud Email Studio

78%
2 Ratings
4.0

Springbot

40%
4 Ratings

Availability

9.0

Salesforce Marketing Cloud Email Studio

90%
2 Ratings

Springbot

N/A
0 Ratings

Performance

2.0

Salesforce Marketing Cloud Email Studio

20%
4 Ratings

Springbot

N/A
0 Ratings

Support Rating

1.0

Salesforce Marketing Cloud Email Studio

10%
10 Ratings
4.6

Springbot

46%
3 Ratings

Implementation Rating

7.9

Salesforce Marketing Cloud Email Studio

79%
4 Ratings

Springbot

N/A
0 Ratings

Product Scalability

9.0

Salesforce Marketing Cloud Email Studio

90%
1 Rating

Springbot

N/A
0 Ratings

Likelihood to Recommend

Salesforce

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
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Springbot Inc.

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Read full review

Pros

Salesforce

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
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Springbot Inc.

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
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Cons

Salesforce

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
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Springbot Inc.

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
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Pricing Details

Salesforce Marketing Cloud Email Studio

Starting Price

$400 per month

Editions & Modules

Salesforce Marketing Cloud Email Studio editions and modules pricing
EditionModules
Basic$4001
Pro$12502
Corporate$37503
EnterpriseRequest a quote Priced based on contact and message volume4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

Springbot

Starting Price

$0 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Editions & Modules

Springbot editions and modules pricing
EditionModules
Platform Base Package$199/month1

Footnotes

  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

See website for pricing calculator for additional pricing options.

Likelihood to Renew

Salesforce

Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
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Springbot Inc.

No answers on this topic

Usability

Salesforce

I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
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Springbot Inc.

Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
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Reliability and Availability

Salesforce

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Read full review

Springbot Inc.

No answers on this topic

Performance

Salesforce

This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account. Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud. I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target. Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
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Springbot Inc.

No answers on this topic

Support Rating

Salesforce

They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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Springbot Inc.

We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
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Implementation Rating

Salesforce

Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
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Springbot Inc.

No answers on this topic

Alternatives Considered

Salesforce

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
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Springbot Inc.

Springbit is more expensive, more complicated and delivered less.
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Scalability

Salesforce

We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
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Springbot Inc.

No answers on this topic

Return on Investment

Salesforce

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
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Springbot Inc.

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
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