What users are saying about
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Top Rated
340 Ratings
Top Rated
71 Ratings

Salesforce Marketing Cloud Email Studio

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Top Rated
340 Ratings
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Score 7.9 out of 101
Top Rated
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Score 7.1 out of 101

Likelihood to Recommend

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
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Tenfold

I would recommend Tenfold to any company with CRM or account management software. Being able to manage future appointments and to document it all in one step will increase efficiency.
Linda Brann profile photo

Feature Rating Comparison

Email & Online Marketing

Salesforce Marketing Cloud Email Studio
6.8
Tenfold
WYSIWYG email editor
Salesforce Marketing Cloud Email Studio
7.0
Tenfold
Dynamic content
Salesforce Marketing Cloud Email Studio
7.5
Tenfold
Ability to test dynamic content
Salesforce Marketing Cloud Email Studio
5.3
Tenfold
Landing pages
Salesforce Marketing Cloud Email Studio
4.1
Tenfold
A/B testing
Salesforce Marketing Cloud Email Studio
7.5
Tenfold
Mobile optimization
Salesforce Marketing Cloud Email Studio
7.3
Tenfold
Email deliverability
Salesforce Marketing Cloud Email Studio
8.0
Tenfold
List management
Salesforce Marketing Cloud Email Studio
7.5
Tenfold
Triggered drip sequences
Salesforce Marketing Cloud Email Studio
6.7
Tenfold

Reporting & Analytics

Salesforce Marketing Cloud Email Studio
4.3
Tenfold
Dashboards
Salesforce Marketing Cloud Email Studio
5.3
Tenfold
Standard reports
Salesforce Marketing Cloud Email Studio
4.9
Tenfold
Custom reports
Salesforce Marketing Cloud Email Studio
2.7
Tenfold

Pros

Salesforce Marketing Cloud Email Studio

  • It is very scalable from a developer's view. The proprietary AMPscripting is very powerful in allowing developers to leverage most of platform programmatically which most providers are lacking. I believe that is the one key component making the Salesforce Marketing Cloud superior to others.
  • Data Segmentation via SQL. Most applications I have seen require you to use their interface to build your queries within the GUI. However, SF MC allows you to leverage SQL to access pretty much all of the Data points via Data Extensions and Data Views. Data Extensions are equivalent to database tables that the user can control and the "Data Views" are system databases that contain all of the Salesforce behavioral data such as bounces, send, clicks, opens, etc. You can write powerful queries that can leverage all of them to segment in real time if you want.
  • Powerful API. We are leveraging their API to hook in several of our company systems to process triggers, imports and other applications. There is a lot of flexibility in terms of how you would create different applications depending on what outcome you are looking for.
  • Templates are great as you can leverage regular HTML and AMPscript to create complex solution as I have done. I built a template system that allows to be used across 40+ different newsletters using only 1 master template that will conform according to the "newsletter type" and populate all of it components that a non-tech users selects. The data is also being called in via AMPScript. There are a lot of options.
  • Microsites which can be used for many things. I built a content generator that leverages many of the Salesforce MC components. The tool allows editor to enter newsletter data, manipulate, preview and submit which will then will be processed to output the final rendered email for deployment. It allows the use of many scripting language like JS, Jquery, AJAX, etc.
Danny (Danny Blaq) Tran profile photo

Tenfold

  • The sales reps were very friendly and responsive. If I ever had any questions about our account, pricing, etc., the sales team would respond to my e-mails and phone calls within minutes. They even directed my technical questions to their support staff when it was appropriate. There were several times I asked the sales team technical questions and they always connected with the right support technician.
  • The tech support was very knowledgeable and quick to respond. Any time I had a problem they always had a solution and it was quick to implement.
  • The software performed as expected. The popups worked most of the time and performance was never laggy.
Joel Brache profile photo

Cons

Salesforce Marketing Cloud Email Studio

  • Customer Service. It took quite some time to find a support "partner". Overall Salesforce account management and service is not the greatest. Not sure if it is due to their rapid growth or sheer arrogance. I now have found someone that is great from a support level but it took about 2 years and during that time we had many "hard meetings" to address our issues.
  • When using SQL one of the pain points is that you have to output everything into a Data Extension which has to be built before you can run the queries, you can't connect a 3rd party tool like Navicat, RazorSQL to get outputs while you are writing queries. So it can be a daunting task especially when you are building complex campaigns and need to see results immediately.
  • Copying certain components like Data Extensions. Sometimes you may want to repurpose data but you can't just copy a data extension, you have to build it again. You can copy structure but not data, and there is no tool for it. The same for business units, we use a production and testing business unit. We build applications in the testing bu but then have to manually recreate everything in production.
Danny (Danny Blaq) Tran profile photo

Tenfold

  • Not popping up when I am clicking around on a website
  • Sometimes but not often it doesn't log my call the first time I save it
  • Staying on one contact when another call comes in but I am working on notes for another customer
Tanner Meyerhoffer profile photo

Likelihood to Renew

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn profile photo

Tenfold

No score
No answers yet
No answers on this topic

Usability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Tenfold

No score
No answers yet
No answers on this topic

Reliability and Availability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Tenfold

No score
No answers yet
No answers on this topic

Performance

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Tenfold

No score
No answers yet
No answers on this topic

Support

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 4 answers
The customer support was always first-class: detailed, knowledgeable, and fast.
Jono Smith profile photo

Tenfold

No score
No answers yet
No answers on this topic

Implementation

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Tenfold

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce Marketing Cloud Email Studio

We actually use multiple systems for different parts of our company, but we highly recommend Salesforce because of its scale. Salesforce is by far the best system on the market to-date for email campaigns and for customer management. None of the other systems had 'smart' options for keeping track of customer engagement.
Chris Lesner profile photo

Tenfold

I haven't used any other programs outside of Tenfold and to be quite honest - why would I go somewhere else. The service that Tenfold has offered has been flawless
No photo available

Scalability

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Tenfold

No score
No answers yet
No answers on this topic

Return on Investment

Salesforce Marketing Cloud Email Studio

  • Couldn't afford a Salesforce-certified dev team to set up, so it's been an expensive and lengthy process to get marketing. Took too much time to get to bare minimum viability.
  • CloudPages is buggy, and the marketing team are not developers. Consistently get 505 publishing errors which cause pages to be offline/unavailable.
  • Mobile rendering isn't ideal. Consistent Gmail rendering issues with tables.
Leigh Nolan profile photo

Tenfold

  • Higher call volume
  • Identify which inquiry is calling into you with their amazing caller id
Rick Giddings profile photo

Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

Tenfold

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details

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