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Top Rated
62 Ratings
Top Rated
512 Ratings
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Score 7.9 out of 100

Triblio ABM/ABX Platform

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Top Rated
62 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    6.9

    Salesforce Marketing Cloud Email Studio

    69%

    Triblio ABM/ABX Platform

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    2 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.4
    84%
    44 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    5.3
    53%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    4.1
    41%
    2 Ratings
    N/A
    0 Ratings

    A/B testing

    8.2
    82%
    44 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.3
    73%
    2 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    6 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    3 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.7
    67%
    3 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    4.3

    Salesforce Marketing Cloud Email Studio

    43%

    Triblio ABM/ABX Platform

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features

    Dashboards

    5.3
    53%
    2 Ratings
    N/A
    0 Ratings

    Standard reports

    4.9
    49%
    3 Ratings
    N/A
    0 Ratings

    Custom reports

    2.7
    27%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Triblio ABM/ABX Platform is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    7.3

    Salesforce Marketing Cloud Email Studio

    73%
    67 Ratings
    8.4

    Triblio ABM/ABX Platform

    84%
    45 Ratings

    Likelihood to Renew

    8.9

    Salesforce Marketing Cloud Email Studio

    89%
    18 Ratings
    9.0

    Triblio ABM/ABX Platform

    90%
    2 Ratings

    Usability

    7.8

    Salesforce Marketing Cloud Email Studio

    78%
    2 Ratings
    9.0

    Triblio ABM/ABX Platform

    90%
    1 Rating

    Availability

    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    2 Ratings

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Performance

    2.0

    Salesforce Marketing Cloud Email Studio

    20%
    4 Ratings

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Support Rating

    1.0

    Salesforce Marketing Cloud Email Studio

    10%
    10 Ratings
    8.8

    Triblio ABM/ABX Platform

    88%
    40 Ratings

    Implementation Rating

    7.9

    Salesforce Marketing Cloud Email Studio

    79%
    4 Ratings

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Product Scalability

    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    1 Rating

    Triblio ABM/ABX Platform

    N/A
    0 Ratings

    Likelihood to Recommend

    Salesforce

    It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
    Read full review

    Triblio

    Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.
    Read full review

    Pros

    Salesforce

    • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
    • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
    • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
    Read full review

    Triblio

    • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
    • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
    • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
    Read full review

    Cons

    Salesforce

    • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
    • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
    Read full review

    Triblio

    • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
    • Campaigns with multiple steps, I do hear this is in the works.
    • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
    Read full review

    Pricing Details

    Salesforce Marketing Cloud Email Studio

    Starting Price

    $400 per month

    Editions & Modules

    Salesforce Marketing Cloud Email Studio editions and modules pricing
    EditionModules
    Basic$4001
    Pro$12502
    Corporate$37503
    EnterpriseRequest a quote Priced based on contact and message volume4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

    Triblio ABM/ABX Platform

    Starting Price

    Editions & Modules

    Triblio ABM/ABX Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Salesforce

      Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
      Read full review

      Triblio

      We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
      Read full review

      Usability

      Salesforce

      I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
      Read full review

      Triblio

      We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
      Read full review

      Reliability and Availability

      Salesforce

      Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
      Read full review

      Triblio

      No answers on this topic

      Performance

      Salesforce

      This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account. Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud. I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target. Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
      Read full review

      Triblio

      No answers on this topic

      Support Rating

      Salesforce

      They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
      Read full review

      Triblio

      If there's one thing Triblio excels at it's their support. We have an account manager that meets with us regularly to discuss any questions or even potential strategies. If we have questions that dive deeper into the software we've had an engineer get on the line with us. They are quick to notify us if bugs occur, and when they're fixed. They are quick to respond to emails as well. We are very supported by their team.
      Read full review

      Implementation Rating

      Salesforce

      Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
      Read full review

      Triblio

      No answers on this topic

      Alternatives Considered

      Salesforce

      I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
      Read full review

      Triblio

      Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
      Read full review

      Scalability

      Salesforce

      We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
      Read full review

      Triblio

      No answers on this topic

      Return on Investment

      Salesforce

      • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
      • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
      • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
      Read full review

      Triblio

      • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
      • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
      • There have been no negative impacts to ROI from Triblio.
      Read full review

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