Top Rated
510 Ratings
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Score 7.9 out of 100
8 Ratings
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Score 9 out of 100

Feature Set Ratings

  • WhatCounts ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

6.9

Salesforce Marketing Cloud Email Studio

69%
9.0

WhatCounts

90%
WhatCounts ranks higher in 9/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
9.0
90%
2 Ratings

Dynamic content

8.3
83%
44 Ratings
10.0
100%
1 Rating

Ability to test dynamic content

5.3
53%
2 Ratings
9.0
90%
1 Rating

Landing pages

4.1
41%
2 Ratings
9.0
90%
2 Ratings

A/B testing

8.1
81%
44 Ratings
9.0
90%
2 Ratings

Mobile optimization

7.3
73%
2 Ratings
10.0
100%
2 Ratings

Email deliverability reporting

8.0
80%
6 Ratings
9.0
90%
3 Ratings

List management

7.5
75%
3 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

6.7
67%
3 Ratings
7.0
70%
1 Rating

Reporting & Analytics

4.3

Salesforce Marketing Cloud Email Studio

43%
10.0

WhatCounts

100%
WhatCounts ranks higher in 3/3 features

Dashboards

5.3
53%
2 Ratings
10.0
100%
2 Ratings

Standard reports

4.9
49%
3 Ratings
10.0
100%
2 Ratings

Custom reports

2.7
27%
2 Ratings
10.0
100%
1 Rating

Pre-Send Testing

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
8.8

WhatCounts

88%
WhatCounts ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
9.0
90%
1 Rating

Link Tracking

N/A
0 Ratings
9.0
90%
1 Rating

Image Validation

N/A
0 Ratings
8.0
80%
1 Rating

Inbox Display

N/A
0 Ratings
10.0
100%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
9.0
90%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
10.0
100%
1 Rating

Spam Testing

N/A
0 Ratings
7.0
70%
1 Rating

Email Previews

N/A
0 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • WhatCounts is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

7.3

Salesforce Marketing Cloud Email Studio

73%
67 Ratings
9.0

WhatCounts

90%
2 Ratings

Likelihood to Renew

8.9

Salesforce Marketing Cloud Email Studio

89%
18 Ratings

WhatCounts

N/A
0 Ratings

Usability

7.8

Salesforce Marketing Cloud Email Studio

78%
2 Ratings

WhatCounts

N/A
0 Ratings

Availability

9.0

Salesforce Marketing Cloud Email Studio

90%
2 Ratings

WhatCounts

N/A
0 Ratings

Performance

2.0

Salesforce Marketing Cloud Email Studio

20%
4 Ratings

WhatCounts

N/A
0 Ratings

Support Rating

1.0

Salesforce Marketing Cloud Email Studio

10%
10 Ratings
10.0

WhatCounts

100%
2 Ratings

Implementation Rating

7.9

Salesforce Marketing Cloud Email Studio

79%
4 Ratings

WhatCounts

N/A
0 Ratings

Product Scalability

9.0

Salesforce Marketing Cloud Email Studio

90%
1 Rating

WhatCounts

N/A
0 Ratings

Likelihood to Recommend

Salesforce

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
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Whatcounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Read full review

Pros

Salesforce

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
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Whatcounts

  • Email marketing with customized templates
  • Sending Catchy SMS to the existing customer base
  • Integrating with company's CRM to manage data
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Cons

Salesforce

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
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Whatcounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Pricing Details

Salesforce Marketing Cloud Email Studio

Starting Price

$400 per month

Editions & Modules

Salesforce Marketing Cloud Email Studio editions and modules pricing
EditionModules
Basic$4001
Pro$12502
Corporate$37503
EnterpriseRequest a quote Priced based on contact and message volume4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

WhatCounts

Starting Price

Editions & Modules

WhatCounts editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Salesforce

    Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
    Read full review

    Whatcounts

    No answers on this topic

    Usability

    Salesforce

    I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
    Read full review

    Whatcounts

    No answers on this topic

    Reliability and Availability

    Salesforce

    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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    Whatcounts

    No answers on this topic

    Performance

    Salesforce

    This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account. Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud. I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target. Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
    Read full review

    Whatcounts

    No answers on this topic

    Support Rating

    Salesforce

    They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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    Whatcounts

    We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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    Implementation Rating

    Salesforce

    Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
    Read full review

    Whatcounts

    No answers on this topic

    Alternatives Considered

    Salesforce

    I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
    Read full review

    Whatcounts

    Whatscount have always provided data to evaluate about the campaigns and its responses. More customization are present to add create campaigns that resonates customer needs. The reports provided us insights about the effectiveness of our promotional campaigns and decide the areas to improve customer attraction.
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    Scalability

    Salesforce

    We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
    Read full review

    Whatcounts

    No answers on this topic

    Return on Investment

    Salesforce

    • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
    • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
    • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
    Read full review

    Whatcounts

    • Customer reach was increased and that generated more responses
    • The ratio of Emails opened and sign-ups through hyperlink on Email gave us an idea about the effectiveness of the campaigns
    Read full review

    Screenshots

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