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Top Rated
42 Ratings
93 Ratings
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Score 8.4 out of 100

SAP Customer Data Solutions

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Top Rated
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Attribute Ratings

  • Salesforce Marketing Cloud Interaction Studio is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Implementation Rating
  • SAP Customer Data Solutions is rated higher in 2 areas: Support Rating, In-Person Training

Likelihood to Recommend

8.5

Salesforce Marketing Cloud Interaction Studio

85%
45 Ratings
8.4

SAP Customer Data Solutions

84%
28 Ratings

Likelihood to Renew

10.0

Salesforce Marketing Cloud Interaction Studio

100%
5 Ratings
8.4

SAP Customer Data Solutions

84%
7 Ratings

Usability

9.0

Salesforce Marketing Cloud Interaction Studio

90%
8 Ratings
8.2

SAP Customer Data Solutions

82%
6 Ratings

Availability

10.0

Salesforce Marketing Cloud Interaction Studio

100%
4 Ratings
9.0

SAP Customer Data Solutions

90%
31 Ratings

Performance

9.9

Salesforce Marketing Cloud Interaction Studio

99%
4 Ratings
8.4

SAP Customer Data Solutions

84%
12 Ratings

Support Rating

7.6

Salesforce Marketing Cloud Interaction Studio

76%
14 Ratings
8.6

SAP Customer Data Solutions

86%
14 Ratings

In-Person Training

5.0

Salesforce Marketing Cloud Interaction Studio

50%
1 Rating
7.3

SAP Customer Data Solutions

73%
1 Rating

Online Training

Salesforce Marketing Cloud Interaction Studio

N/A
0 Ratings
7.3

SAP Customer Data Solutions

73%
6 Ratings

Implementation Rating

9.6

Salesforce Marketing Cloud Interaction Studio

96%
6 Ratings
7.5

SAP Customer Data Solutions

75%
12 Ratings

Ease of integration

7.0

Salesforce Marketing Cloud Interaction Studio

70%
1 Rating

SAP Customer Data Solutions

N/A
0 Ratings

Product Scalability

9.8

Salesforce Marketing Cloud Interaction Studio

98%
2 Ratings

SAP Customer Data Solutions

N/A
0 Ratings

Vendor post-sale

8.0

Salesforce Marketing Cloud Interaction Studio

80%
1 Rating

SAP Customer Data Solutions

N/A
0 Ratings

Vendor pre-sale

10.0

Salesforce Marketing Cloud Interaction Studio

100%
1 Rating

SAP Customer Data Solutions

N/A
0 Ratings

Likelihood to Recommend

Salesforce

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
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SAP

SAP Customer Data Solutions can be used in scenarios with thousands of users having access to different devices types and using different social providers to log in the users. This solution is not well suited to small sites with basic integrations.
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Pros

Salesforce

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
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SAP

  • Profile orchestration capability has enhanced customer engagement by allowing customers to collaborate with the team and other clients in a single location.
  • SAP Customer Data Solutions unifies holistic client profiles whether known, unknown, online, or offline to one solution.
  • Insight activation is another great aspect of SAP Customer Data Solutions, which enhances in-the-moment decision-making in real-time.
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Cons

Salesforce

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
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SAP

  • Nothing obvious. Some editors and traffickers want a more detailed analytics package. Gigya reports are pretty basic. There is a strong need for more advanced analytics and automated reports.
  • We have talked to Gigya about it, and they are working on it.
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Pricing Details

Salesforce Marketing Cloud Interaction Studio

Starting Price

$199 per month

Editions & Modules

Salesforce Marketing Cloud Interaction Studio editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    SAP Customer Data Solutions

    Starting Price

    Editions & Modules

    SAP Customer Data Solutions editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Salesforce

      When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
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      SAP

      It's worth it to us to have Gigya support these lower tier platforms. I might conceivably switch to another product that could do this as well and would consider supporting Facebook and Twitter directly in-house.
      Read full review

      Usability

      Salesforce

      There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
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      SAP

      We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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      Reliability and Availability

      Salesforce

      We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
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      SAP

      Like I have mentioned, I have never discovered any drawback on SAP Customer Data Solutions. It’s readily available 24/7/12/365 with no downtime. I am sure if there would some time in the future, the vendor support team will rapidly solve the issue.
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      Performance

      Salesforce

      Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
      Read full review

      SAP

      There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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      Support Rating

      Salesforce

      It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
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      SAP

      We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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      In-Person Training

      Salesforce

      Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
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      SAP

      No answers on this topic

      Online Training

      Salesforce

      No answers on this topic

      SAP

      They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
      Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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      Implementation Rating

      Salesforce

      From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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      SAP

      There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
      Read full review

      Alternatives Considered

      Salesforce

      Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
      Read full review

      SAP

      SALESmanago CDP & Marketing Automation doesn't cover all WYSIWYG email editor tools, which makes it less effective to send high volume outbound emails, unlike SAP Customer Data Solutions which has all the mentioned tools making it independent.
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      Scalability

      Salesforce

      We are using it for millions of visitors every months
      Read full review

      SAP

      No answers on this topic

      Return on Investment

      Salesforce

      • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
      • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
      • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
      • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
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      SAP

      • It is mainly the user experience at the authentication platform that we provide for our customers.
      • We observed the seamless login to our mobile application with the social application login. This provides a shorter login time over at the payment counter.
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