77 Ratings
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Score 8.1 out of 100
20 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
Dérick St-Hilaire | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions mainly focus on clients data management procedures. As the Head of Customer Success, it has reduced the hassle of collecting, connecting and analyzing customer data manually. Again, with this platform I do not have to move from one department to another to present customer information since it’s enhanced virtually.
Anonymous | TrustRadius Reviewer

Pros

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
Chris Martin | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

  • SAP Customer Data Solutions bridges the gap between online information and offline data to improve customer engagement with our team to better understand their experiences.
  • SAP Customer Data Solutions has improved customer trust by understanding their experiences while eradicating compliance risks.
  • Data redaction and retention help us to activate the right info to be accessed to the right customer and business user. This helps safeguard data from getting into third-party/cyber attackers.
Erin Quinn | TrustRadius Reviewer

Cons

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
Melinda Cormier | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

  • Nothing obvious. Some editors and traffickers want a more detailed analytics package. Gigya reports are pretty basic. There is a strong need for more advanced analytics and automated reports.
  • We have talked to Gigya about it, and they are working on it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.5
Based on 4 answers
When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
Rob Sherman | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions (formerly Gigya) 8.4
Based on 7 answers
It's worth it to us to have Gigya support these lower tier platforms. I might conceivably switch to another product that could do this as well and would consider supporting Facebook and Twitter directly in-house.
Anonymous | TrustRadius Reviewer

Usability

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.0
Based on 8 answers
There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
Josh Soupir | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions (formerly Gigya) 8.2
Based on 6 answers
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 10.0
Based on 4 answers
We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
Chris Martin | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions (formerly Gigya) 9.5
Based on 17 answers
Overall I am [a] very delighted and satisfied customer. This is mainly because there wasn't a day [where we] required help from the support team and never got it on time. It helps us to keep our SAP solution running at peak performance with the help of their IT experts and support services.
Archana Singh | TrustRadius Reviewer

Performance

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.9
Based on 4 answers
Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
Chris Martin | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions (formerly Gigya) 8.4
Based on 12 answers
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
Anonymous | TrustRadius Reviewer

Support Rating

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 7.6
Based on 14 answers
It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
Anonymous | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions (formerly Gigya) 8.6
Based on 14 answers
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
Anonymous | TrustRadius Reviewer

In-Person Training

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 5.0
Based on 1 answer
Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
Anonymous | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions (formerly Gigya) 7.3
Based on 1 answer
No answer on this topic is available.

Online Training

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

No score
No answers yet
No answers on this topic

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions (formerly Gigya) 7.3
Based on 6 answers
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
Anonymous | TrustRadius Reviewer

Implementation Rating

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.6
Based on 6 answers
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Rob Sherman | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions (formerly Gigya) 7.5
Based on 12 answers
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
Anonymous | TrustRadius Reviewer

Alternatives Considered

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
Brian Rogers | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

SAP Customer Data Solutions is a very reliable, powerful, and cost-effective platform It has a very proactive, intuitive, and 24/7 available support team with a lot of experience and expertise. With this tool we are able to grow our business by unlocking the power of customer data. Increase revenue by uncovering hidden business opportunities unifying all customers data, and improving omnichannel engagement hence gaining confidence in our customer profiles.
Norah Vunzabag | TrustRadius Reviewer

Scalability

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) 9.8
Based on 2 answers
We are using it for millions of visitors every months
Anonymous | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

No score
No answers yet
No answers on this topic

Return on Investment

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

  • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
  • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
  • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
  • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
David Fallon | TrustRadius Reviewer

SAP Customer Data Solutions (formerly Gigya)

  • We are able to push clients' data based on the purpose to appropriate engagement systems.
  • We have increased revenue through landing to new business opportunities by unifying all customer data and advancing omnichannel engagements.
  • SAP Customer Data Solutions has also enabled us to eradicate compliance risk to better understand how clients want to interact with our organization in real-life.
Alexander Sherwen | TrustRadius Reviewer

Screenshots

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

Pricing Details

Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

SAP Customer Data Solutions (formerly Gigya)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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