84 Ratings
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Score 7.9 out of 100
16 Ratings
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Score 8.1 out of 100

Attribute Ratings

  • Thrive Leads is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Salesforce Marketing Cloud Interaction Studio and Thrive Leads are tied in 1 area: Usability

Likelihood to Recommend

8.0

Salesforce Marketing Cloud Interaction Studio

80%
41 Ratings
8.6

Thrive Leads

86%
3 Ratings

Likelihood to Renew

9.5

Salesforce Marketing Cloud Interaction Studio

95%
4 Ratings

Thrive Leads

N/A
0 Ratings

Usability

9.0

Salesforce Marketing Cloud Interaction Studio

90%
8 Ratings
9.0

Thrive Leads

90%
2 Ratings

Availability

10.0

Salesforce Marketing Cloud Interaction Studio

100%
4 Ratings

Thrive Leads

N/A
0 Ratings

Performance

9.9

Salesforce Marketing Cloud Interaction Studio

99%
4 Ratings

Thrive Leads

N/A
0 Ratings

Support Rating

7.6

Salesforce Marketing Cloud Interaction Studio

76%
14 Ratings
9.0

Thrive Leads

90%
2 Ratings

In-Person Training

5.0

Salesforce Marketing Cloud Interaction Studio

50%
1 Rating

Thrive Leads

N/A
0 Ratings

Implementation Rating

9.6

Salesforce Marketing Cloud Interaction Studio

96%
6 Ratings

Thrive Leads

N/A
0 Ratings

Ease of integration

7.0

Salesforce Marketing Cloud Interaction Studio

70%
1 Rating

Thrive Leads

N/A
0 Ratings

Product Scalability

9.8

Salesforce Marketing Cloud Interaction Studio

98%
2 Ratings

Thrive Leads

N/A
0 Ratings

Vendor post-sale

8.0

Salesforce Marketing Cloud Interaction Studio

80%
1 Rating

Thrive Leads

N/A
0 Ratings

Vendor pre-sale

10.0

Salesforce Marketing Cloud Interaction Studio

100%
1 Rating

Thrive Leads

N/A
0 Ratings

Likelihood to Recommend

Salesforce

Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
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Thrive Themes

I have yet to find a similar system that is as easy to use and comes with the type of support that Thrive Leads does. Sometimes support is a bit slow, but they always get back to you and nine times out of ten they can fix any problems on the first go. The flexibility of the form plugin itself is also excellent.
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Pros

Salesforce

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
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Thrive Themes

  • Customizable opt in options (banners, fly ins, pop ups, etc.)
  • Rich analytics for tracking conversion rates, etc.
  • Detailed filters for where to display each campaign
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Cons

Salesforce

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
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Thrive Themes

  • Sometimes it is a little complex.
  • Some of the terms used are not very clear.
  • Sometimes editing the lead generation forms is a little difficult.
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Pricing Details

Salesforce Marketing Cloud Interaction Studio

Starting Price

$199 per month

Editions & Modules

Salesforce Marketing Cloud Interaction Studio editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Thrive Leads

    Starting Price

    Editions & Modules

    Thrive Leads editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Salesforce

      When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
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      Thrive Themes

      No answers on this topic

      Usability

      Salesforce

      There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
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      Thrive Themes

      No piece of software is ever 100% perfect. There is always room for improvement and Thrive Leads is no different. They do their best to fix any problems quickly and they are constantly updating the systems to make them smoother and easier to use. I like the way Thrive has laid out the interface too. It makes it quick and easy to create a new form on the fly.
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      Reliability and Availability

      Salesforce

      We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
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      Thrive Themes

      No answers on this topic

      Performance

      Salesforce

      Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
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      Thrive Themes

      No answers on this topic

      Support Rating

      Salesforce

      It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
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      Thrive Themes

      I haven't had the need to contact support and all of our problems have been solved using the knowledge base and FAQ on their website. Documentation is excellent and has helped us solve any problem that has arisen. Additionally, they have very clear and effective tutorials available to use Thrive Leads and all of their products.
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      In-Person Training

      Salesforce

      Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
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      Thrive Themes

      No answers on this topic

      Implementation Rating

      Salesforce

      From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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      Thrive Themes

      No answers on this topic

      Alternatives Considered

      Salesforce

      Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
      Read full review

      Thrive Themes

      I reviewed a number of WordPress opt in plugins, such as Elegant Themes' Bloom opt in. None were as customizable and detailed as Thrive Leads. Many are fine for a basic opt in form, or even some more advanced filtering and display options, but only Thrive Leads allowed us to completely customize the opt in boxes, and only Thrive Leads provided the level of customization and analytics that our campaigns required.
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      Scalability

      Salesforce

      We are using it for millions of visitors every months
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      Thrive Themes

      No answers on this topic

      Return on Investment

      Salesforce

      • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
      • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
      • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
      • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
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      Thrive Themes

      • More signups
      • Better analytics to determine which forms perform best
      • Better list segmentation due to use of tags
      Read full review

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