94 Ratings
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Score 8.4 out of 100
186 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Testing and Experimentation

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    7.6

    VWO

    76%
    VWO ranks higher in 11/11 features

    a/b experiment testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Split URL testing

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Multivariate testing

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Multi-page/funnel testing

    N/A
    0 Ratings
    6.4
    64%
    2 Ratings

    Cross-browser testing

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test significance

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Visual / WYSIWYG editor

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Advanced code editor

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Visitor recordings

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Preview mode

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Test duration calculator

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Audience Segmentation & Targeting

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    8.2

    VWO

    82%
    VWO ranks higher in 4/4 features

    Standard visitor segmentation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Behavioral visitor segmentation

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Traffic allocation control

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Website personalization

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results and Analysis

    Salesforce Marketing Cloud Interaction Studio

    Feature Set Not Supported
    N/A
    7.0

    VWO

    70%
    VWO ranks higher in 8/8 features

    Heatmap tool

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Click analytics

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Scroll maps

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Conversion tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Goal tracking

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Test reporting

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Results segmentation

    N/A
    0 Ratings
    5.5
    55%
    1 Rating

    Experiments results dashboard

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Attribute Ratings

    • Salesforce Marketing Cloud Interaction Studio is rated higher in 8 areas: Likelihood to Renew, Usability, Availability, Performance, Implementation Rating, Ease of integration, Product Scalability, Vendor pre-sale
    • VWO is rated higher in 2 areas: Support Rating, Vendor post-sale
    • Salesforce Marketing Cloud Interaction Studio and VWO are tied in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.5

    Salesforce Marketing Cloud Interaction Studio

    85%
    45 Ratings
    8.5

    VWO

    85%
    105 Ratings

    Likelihood to Renew

    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    5 Ratings
    8.7

    VWO

    87%
    20 Ratings

    Usability

    9.0

    Salesforce Marketing Cloud Interaction Studio

    90%
    8 Ratings
    8.2

    VWO

    82%
    2 Ratings

    Availability

    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    4 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Performance

    9.9

    Salesforce Marketing Cloud Interaction Studio

    99%
    4 Ratings
    8.2

    VWO

    82%
    2 Ratings

    Support Rating

    7.6

    Salesforce Marketing Cloud Interaction Studio

    76%
    14 Ratings
    9.1

    VWO

    91%
    8 Ratings

    In-Person Training

    5.0

    Salesforce Marketing Cloud Interaction Studio

    50%
    1 Rating

    VWO

    N/A
    0 Ratings

    Online Training

    Salesforce Marketing Cloud Interaction Studio

    N/A
    0 Ratings
    6.4

    VWO

    64%
    1 Rating

    Implementation Rating

    9.6

    Salesforce Marketing Cloud Interaction Studio

    96%
    6 Ratings
    9.1

    VWO

    91%
    6 Ratings

    Configurability

    Salesforce Marketing Cloud Interaction Studio

    N/A
    0 Ratings
    8.2

    VWO

    82%
    1 Rating

    Ease of integration

    7.0

    Salesforce Marketing Cloud Interaction Studio

    70%
    1 Rating
    3.6

    VWO

    36%
    1 Rating

    Product Scalability

    9.8

    Salesforce Marketing Cloud Interaction Studio

    98%
    2 Ratings
    8.2

    VWO

    82%
    1 Rating

    Vendor post-sale

    8.0

    Salesforce Marketing Cloud Interaction Studio

    80%
    1 Rating
    9.1

    VWO

    91%
    1 Rating

    Vendor pre-sale

    10.0

    Salesforce Marketing Cloud Interaction Studio

    100%
    1 Rating
    8.2

    VWO

    82%
    1 Rating

    Likelihood to Recommend

    Salesforce

    Salesforce Marketing Cloud Interaction Studio has something to offer to every organization. It has features to help your marketing department, your support team, your sales, finance, etc. This solution covers everything and can be used by every companies. The fact that they scale the pricing to your needs and desire makes it personalized to your organization and makes it easier to purchase.
    Read full review

    Wingify Pvt Ltd

    Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
    Read full review

    Pros

    Salesforce

    • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
    • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
    • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
    • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
    • Test use cases in the browser prior to going live.
    • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
    • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
    • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
    Read full review

    Wingify Pvt Ltd

    • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
    • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
    • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
    Read full review

    Cons

    Salesforce

    • Some of the reporting functionality could use some work, but they are making vast improvements.
    • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
    • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
    Read full review

    Wingify Pvt Ltd

    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
    Read full review

    Pricing Details

    Salesforce Marketing Cloud Interaction Studio

    Starting Price

    $199 per month

    Editions & Modules

    Salesforce Marketing Cloud Interaction Studio editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      VWO

      Starting Price

      $49 per month

      Editions & Modules

      VWO editions and modules pricing
      EditionModules
      TESTINGGet a Demo1
      CONVERSION OPTIMIZATIONGet a Demo2
      ENTERPRISEGet a Demo3
      Subscription$99.004

      Footnotes

      1. The classic VWO A/B testing solution
      2. The all-in-one platform for all your optimization needs
      3. Customized solution with advanced AB testing and conversion optimization capabilities
      4. per month

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Salesforce

      When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
      Read full review

      Wingify Pvt Ltd

      It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
      Read full review

      Usability

      Salesforce

      There is a bit of a learning curve, but once you have it down, it is very easy. It becomes intuitive once you understand how the system connects data from different areas. Once you have it down, troubleshooting is easy and so is designing and launching campaigns. Definitely a good UI.
      Read full review

      Wingify Pvt Ltd

      I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
      Read full review

      Reliability and Availability

      Salesforce

      We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
      Read full review

      Wingify Pvt Ltd

      I have not experienced an application error or unplanned outage with VWO.
      Read full review

      Performance

      Salesforce

      Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
      Read full review

      Wingify Pvt Ltd

      VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
      Read full review

      Support Rating

      Salesforce

      It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
      Read full review

      Wingify Pvt Ltd

      While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
      Read full review

      In-Person Training

      Salesforce

      Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
      Read full review

      Wingify Pvt Ltd

      No answers on this topic

      Online Training

      Salesforce

      No answers on this topic

      Wingify Pvt Ltd

      Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
      Read full review

      Implementation Rating

      Salesforce

      From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
      Read full review

      Wingify Pvt Ltd

      Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
      Read full review

      Alternatives Considered

      Salesforce

      Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
      Read full review

      Wingify Pvt Ltd

      I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
      Read full review

      Scalability

      Salesforce

      We are using it for millions of visitors every months
      Read full review

      Wingify Pvt Ltd

      The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
      Read full review

      Return on Investment

      Salesforce

      • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
      • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
      • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
      • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
      Read full review

      Wingify Pvt Ltd

      • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
      • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
      Read full review

      Screenshots

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