Salesforce Service Cloud vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Service Cloud
Score 8.6 out of 10
N/A
Service Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.
$25
per month
Sprout Social
Score 8.6 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
Salesforce Service CloudSprout Social
Editions & Modules
Starter Suite
$25
per month
Professional
$80
per month
Enterprise
$165
per month per user
Unlimited
$165
per month per user
Unlimited+
$165
per month per user
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
Salesforce Service CloudSprout Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Service CloudSprout Social
Top Pros
Top Cons
Features
Salesforce Service CloudSprout Social
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Salesforce Service Cloud
8.8
77 Ratings
9% above category average
Sprout Social
-
Ratings
Organize and prioritize service tickets9.175 Ratings00 Ratings
Expert directory8.553 Ratings00 Ratings
Subscription-based notifications8.963 Ratings00 Ratings
ITSM collaboration and documentation8.360 Ratings00 Ratings
Ticket creation and submission9.375 Ratings00 Ratings
Ticket response9.074 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Salesforce Service Cloud
8.8
72 Ratings
12% above category average
Sprout Social
-
Ratings
External knowledge base8.863 Ratings00 Ratings
Internal knowledge base8.970 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Salesforce Service Cloud
8.8
77 Ratings
12% above category average
Sprout Social
-
Ratings
Customer portal8.554 Ratings00 Ratings
IVR8.634 Ratings00 Ratings
Social integration8.847 Ratings00 Ratings
Email support9.276 Ratings00 Ratings
Help Desk CRM integration9.066 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Service Cloud
-
Ratings
Sprout Social
7.9
87 Ratings
3% above category average
Boolean keyword searches00 Ratings7.665 Ratings
Filtering out noise/spam00 Ratings7.576 Ratings
Sentiment analysis00 Ratings7.656 Ratings
Broad channel coverage00 Ratings8.965 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Service Cloud
-
Ratings
Sprout Social
8.6
110 Ratings
7% above category average
Content planning and scheduling00 Ratings9.5110 Ratings
Audience targeting00 Ratings7.787 Ratings
Content optimization00 Ratings8.296 Ratings
Workflow management00 Ratings8.896 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Service Cloud
-
Ratings
Sprout Social
8.1
100 Ratings
1% above category average
Automated routing and prioritization00 Ratings7.962 Ratings
Customer interaction histories00 Ratings8.288 Ratings
Bulk actions00 Ratings8.285 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Service Cloud
-
Ratings
Sprout Social
7.3
78 Ratings
5% below category average
Lead generation00 Ratings7.357 Ratings
Content marketing00 Ratings8.574 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Service Cloud
-
Ratings
Sprout Social
8.7
110 Ratings
4% above category average
Twitter00 Ratings9.098 Ratings
Facebook00 Ratings9.2109 Ratings
LinkedIn00 Ratings9.1100 Ratings
Google+00 Ratings8.136 Ratings
Instagram00 Ratings9.099 Ratings
Pinterest00 Ratings8.633 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Service Cloud
-
Ratings
Sprout Social
8.7
111 Ratings
11% above category average
Campaign success analytics00 Ratings8.8103 Ratings
Real-time tracking00 Ratings8.6100 Ratings
Competitor analysis00 Ratings8.889 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Service Cloud
-
Ratings
Sprout Social
8.1
104 Ratings
1% above category average
Role-based user permissions & privileges00 Ratings8.299 Ratings
Mobile access00 Ratings7.992 Ratings
Best Alternatives
Salesforce Service CloudSprout Social
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Enterprises
Front
Front
Score 9.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Service CloudSprout Social
Likelihood to Recommend
8.8
(83 ratings)
8.7
(168 ratings)
Likelihood to Renew
7.4
(8 ratings)
9.5
(65 ratings)
Usability
8.0
(12 ratings)
8.7
(95 ratings)
Availability
9.5
(28 ratings)
7.7
(8 ratings)
Performance
8.6
(7 ratings)
8.0
(7 ratings)
Support Rating
7.0
(20 ratings)
5.8
(38 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
7.3
(3 ratings)
Implementation Rating
7.0
(1 ratings)
10.0
(11 ratings)
Ease of integration
5.0
(1 ratings)
7.9
(23 ratings)
Vendor post-sale
8.0
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
Salesforce Service CloudSprout Social
Likelihood to Recommend
Salesforce
It is a helpful tool, but it can be a bit cumbersome to manage. It is also a bit expensive, but we already use CRM for Salesforce and it is convenient to be able to immediately tag contacts and accounts when the tickets come into the system and tie them directly to the account. I do know an integration with Jira is possible (we use Jira internally for our engineering team to escalate issues) but it is not configured right now so managing the connection between support tickets and Jira tickets is manual and hard to keep up with
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Sprout Social
IMO it's best for an organization that has a lot of different people working on social media. They could be in different departments or just different members of the same team responsible for different types of posts (corporate, e-commerce, branding, etc.). I don't think it's as vital for a one-person team working solely within the Meta platform, for instance, especially if they're less concerned with detailed analytics.
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Pros
Salesforce
  • Allows us to make changes quickly and with relative ease
  • Can be flexible enough to use among several teams who do very different work
  • Salesforce in general provides SO much training that anyone on the team can skill up and help maintain the system
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Sprout Social
  • For each account, customize posts for each platform, and schedule them to go live simultaneously.
  • Employee Advocacy via Sprout Social has integrated AI assistance for captions. Usually I would generate one suggested caption for employees to use/stem from when re-sharing to their socials. But now, EA message ideas display in random orders to better promote the full range of content.
  • Sprout Social has made the option to gamify the sharing concept quite easily with Employee Advocacy. Using the Leaderboard feature, employees can earn points in Employee Advocacy. Customized point values ensure you know how to climb the Leaderboard and start some friendly competition.
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Cons
Salesforce
  • There is a slight scope for error, but sometimes it has a heavy impact. So this can be improved.
  • Costing is high.
  • Maintenance is more.
  • Expertise is required for implementation.
  • The number of communication messages have some limit per organisation account.
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Sprout Social
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
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Likelihood to Renew
Salesforce
Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
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Sprout Social
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Usability
Salesforce
I had Salesforce experience prior to using Service Cloud which made it a little easier to learn and navigate, but overall my team (some who had no Salesforce experience) caught on very quickly and found Service Cloud to be easy to use.
Read full review
Sprout Social
Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.
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Reliability and Availability
Salesforce
Salesforce's Trust Center clearly communicates occasional issues to anyone who subscribes, down to an organization's cloud instance. Bundled sandboxes ease updates, and seasonal upgrades are seamless, scheduled well in advance with plenty of information about what's coming. Support agents have noticed intermittent Omni-Channel disconnects due to internet connections, and these are clearly notified.
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Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Salesforce
The Salesforce Service Cloud generally has very good performance, however the overall new Lightning user experience can bring that down. For example, if you have too many tabs open, then it can take a while for the Lightning UI to load. This UI is probably not well equipped to handle loading of all of that information at once, but Users tend to leave their tabs open all day long. It can also be fickle depending on which browser you use, what extensions you have installed, and whether you've cleared your cache. This can be the downfall with any software as a service though, not just Salesforce
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Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Salesforce
Salesforce offers support, although it generally gets routed to overseas support teams first, and once they are unable to help, it gets escalated up the chain to higher tiers. Frequently, the answer back from support is that there is no native solution, and we either have to turn to the AppExchange for some solution provided by another developer, or custom build our own solution.
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Sprout Social
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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In-Person Training
Salesforce
Our in-person training was provided by our implementation partner and it was quite good. This was in part because we were already working with them and so it naturally leant itself to a good training relationship. And because they were building our customizations and configuring things, they could then provide training on those things naturally.
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Sprout Social
No answers on this topic
Online Training
Salesforce
Trailheads are great but it was often unclear what actually applied to our organization. This made it difficult to get a whole lot out of it. Part of it is that because the basic Salesforce features didn't quite work for us, we had to add customizations, which then nullified a lot of the training.
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Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Salesforce
I would go through an implementation very differently knowing what I know now. It was difficult coming from systems we liked in post-sales service and having to adapt to the clunky and underwhelming feature set in Salesforce. I would trim back our expectations
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Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Salesforce
Salesforce service cloud is more configurable than Zendesk and Freshdesk. It has its own inbuilt AI chatbot also which further improves service agent efficiency. Salesforce is more integration agnostic and has pre-built connectors with multiple 3rd party systems. However, in terms of pricing it is priced at a premium compared to the other solutions
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Sprout Social
We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.
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Scalability
Salesforce
The product has scaled up with our company growth just fine. No issues here other than slowness in clicking around and running reports
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Sprout Social
No answers on this topic
Return on Investment
Salesforce
  • Because this is a cloud service, the security, implementation framework and feature list is very mature and you don't have to develop these during implementation.
  • The larger the implementation programme the better the licensing arrangements
  • Free developer toolkit for proof of concepts or showcasing features
  • Limited to annual subscription model
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Sprout Social
  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
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ScreenShots

Salesforce Service Cloud Screenshots

Screenshot of Workflows and OrchestrationScreenshot of Service CatalogScreenshot of Contact Center

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.