147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100
155 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

  • Sprinklr Social Engagement & Sales ranks higher in 7 feature sets: Listening/monitoring, Publishing, Engagement, Marketing, Channel coverage/integration, Reporting/analytics, Account management

Listening/monitoring

5.8

Salesforce Social Studio

58%
7.9

Sprinklr Social Engagement & Sales

79%
Sprinklr Social Engagement & Sales ranks higher in 4/4 features

Boolean keyword searches

4.0
40%
10 Ratings
7.8
78%
42 Ratings

Filtering out noise/spam

6.0
60%
10 Ratings
7.8
78%
45 Ratings

Sentiment analysis

5.0
50%
9 Ratings
7.1
71%
46 Ratings

Broad channel coverage

8.0
80%
11 Ratings
9.1
91%
45 Ratings

Publishing

6.3

Salesforce Social Studio

63%
8.0

Sprinklr Social Engagement & Sales

80%
Sprinklr Social Engagement & Sales ranks higher in 4/4 features

Content planning and scheduling

7.0
70%
11 Ratings
8.1
81%
47 Ratings

Audience targeting

4.0
40%
10 Ratings
7.5
75%
42 Ratings

Content optimization

7.0
70%
9 Ratings
7.9
79%
40 Ratings

Workflow management

7.0
70%
11 Ratings
8.5
85%
44 Ratings

Engagement

8.0

Salesforce Social Studio

80%
8.2

Sprinklr Social Engagement & Sales

82%
Sprinklr Social Engagement & Sales ranks higher in 2/3 features

Automated routing and prioritization

8.0
80%
10 Ratings
8.5
85%
42 Ratings

Customer interaction histories

8.0
80%
10 Ratings
7.8
78%
47 Ratings

Bulk actions

8.0
80%
10 Ratings
8.3
83%
44 Ratings

Marketing

7.2

Salesforce Social Studio

72%
8.7

Sprinklr Social Engagement & Sales

87%
Sprinklr Social Engagement & Sales ranks higher in 4/4 features

Lead generation

7.0
70%
9 Ratings
8.2
82%
29 Ratings

Content marketing

8.0
80%
10 Ratings
9.0
90%
35 Ratings

Paid media management

7.0
70%
8 Ratings
8.9
89%
30 Ratings

Campaigns and promotions

7.0
70%
9 Ratings
8.9
89%
36 Ratings

Channel coverage/integration

7.5

Salesforce Social Studio

75%
9.2

Sprinklr Social Engagement & Sales

92%
Sprinklr Social Engagement & Sales ranks higher in 7/7 features

Twitter

8.0
80%
11 Ratings
8.9
89%
50 Ratings

Facebook

8.0
80%
11 Ratings
9.1
91%
50 Ratings

LinkedIn

7.0
70%
9 Ratings
9.4
94%
37 Ratings

Google+

6.8
68%
6 Ratings
9.2
92%
25 Ratings

Instagram

8.0
80%
7 Ratings
9.2
92%
49 Ratings

Pinterest

7.0
70%
5 Ratings
9.5
95%
26 Ratings

YouTube

8.0
80%
7 Ratings
9.2
92%
35 Ratings

Reporting/analytics

5.7

Salesforce Social Studio

57%
8.3

Sprinklr Social Engagement & Sales

83%
Sprinklr Social Engagement & Sales ranks higher in 3/3 features

Campaign success analytics

4.0
40%
10 Ratings
8.7
87%
48 Ratings

Real-time tracking

6.0
60%
10 Ratings
8.3
83%
50 Ratings

Competitor analysis

7.0
70%
8 Ratings
8.1
81%
34 Ratings

Account management

6.0

Salesforce Social Studio

60%
8.3

Sprinklr Social Engagement & Sales

83%
Sprinklr Social Engagement & Sales ranks higher in 2/2 features

Role-based user permissions & privileges

5.0
50%
9 Ratings
8.4
84%
48 Ratings

Mobile access

7.0
70%
10 Ratings
8.3
83%
42 Ratings

Attribute Ratings

  • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) is rated higher in 7 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, In-Person Training, Implementation Rating
  • Sprinklr Social Engagement & Sales is rated higher in 2 areas: Support Rating, Online Training

Likelihood to Recommend

8.8

Salesforce Social Studio

88%
55 Ratings
8.7

Sprinklr Social Engagement & Sales

87%
77 Ratings

Likelihood to Renew

8.8

Salesforce Social Studio

88%
38 Ratings
8.5

Sprinklr Social Engagement & Sales

85%
28 Ratings

Usability

9.0

Salesforce Social Studio

90%
10 Ratings
8.0

Sprinklr Social Engagement & Sales

80%
6 Ratings

Availability

9.6

Salesforce Social Studio

96%
10 Ratings
9.1

Sprinklr Social Engagement & Sales

91%
10 Ratings

Performance

8.4

Salesforce Social Studio

84%
10 Ratings
8.2

Sprinklr Social Engagement & Sales

82%
8 Ratings

Support Rating

5.1

Salesforce Social Studio

51%
21 Ratings
9.0

Sprinklr Social Engagement & Sales

90%
51 Ratings

In-Person Training

10.0

Salesforce Social Studio

100%
1 Rating
7.0

Sprinklr Social Engagement & Sales

70%
2 Ratings

Online Training

7.6

Salesforce Social Studio

76%
6 Ratings
8.4

Sprinklr Social Engagement & Sales

84%
3 Ratings

Implementation Rating

9.8

Salesforce Social Studio

98%
12 Ratings
9.0

Sprinklr Social Engagement & Sales

90%
10 Ratings

Product Scalability

Salesforce Social Studio

N/A
0 Ratings
8.2

Sprinklr Social Engagement & Sales

82%
1 Rating

Likelihood to Recommend

Salesforce Social Studio

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
Anonymous | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Tahseen Fatima | TrustRadius Reviewer

Pros

Salesforce Social Studio

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Mahesh Aluvala | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Anonymous | TrustRadius Reviewer

Cons

Salesforce Social Studio

  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Jeremy Cowles | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Romain Vezirian | TrustRadius Reviewer

Pricing Details

Salesforce Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 Per Org Per Month

Salesforce Social Studio Editions & Modules

Edition
Basic$1,000.001
Pro$4,000.001
Corporate$12,000.001
Enterprise$40,000.001
  1. Per Org Per Month
Additional Pricing Details

Sprinklr Social Engagement & Sales

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Sprinklr Social Engagement & Sales Editions & Modules

Additional Pricing Details

Likelihood to Renew

Salesforce Social Studio

Salesforce Social Studio 8.8
Based on 38 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Salesforce Social Studio

Salesforce Social Studio 9.0
Based on 10 answers
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Anonymous | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Salesforce Social Studio

Salesforce Social Studio 9.6
Based on 10 answers
The platform is rarely down
Anonymous | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Salesforce Social Studio

Salesforce Social Studio 8.4
Based on 10 answers
No issues with performance.
Anonymous | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Salesforce Social Studio

Salesforce Social Studio 5.1
Based on 21 answers
we were migrating from this social studio software to Sprinklr as there are few limitation from social studio like we can stretch only for 90 days history max and API connectivity issues and adding large keywords through scripts still challenging. social studio also has limitation on no of posts as well. we receiving less posts compared to other vendors on the same source.
Mahadev Mohite | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales 9.0
Based on 51 answers
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
Anonymous | TrustRadius Reviewer

In-Person Training

Salesforce Social Studio

Salesforce Social Studio 10.0
Based on 1 answer
No answer on this topic is available.

Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Salesforce Social Studio

Salesforce Social Studio 7.6
Based on 6 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Anonymous | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Salesforce Social Studio

Salesforce Social Studio 9.8
Based on 12 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Anonymous | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Salesforce Social Studio

We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
Anonymous | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
Anonymous | TrustRadius Reviewer

Scalability

Salesforce Social Studio

No score
No answers yet
No answers on this topic

Sprinklr Social Engagement & Sales

Sprinklr Social Engagement & Sales 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Salesforce Social Studio

  • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
  • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
Anonymous | TrustRadius Reviewer

Sprinklr Social Engagement & Sales

  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
Rebecca Ruck | TrustRadius Reviewer

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