What users are saying about
110 Ratings
141 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100
110 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Salesforce Social Studio

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
Anonymous | TrustRadius Reviewer

TweetDeck

TweetDeck is very useful in an industry that requires the gathering of news and sharing of one's own content. We use it on a daily basis to keep track of breaking stories and key trends to inform what content we produce.After this content is produced and published, we then push it on social using TweetDeck. While many things are posted immediately, we also schedule a lot of content throughout the day to ensure 24-hour coverage. The platform is remarkably suited to this job, more so than the native web client.
Billy Hawkins | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Salesforce Social Studio
8.5
TweetDeck
Boolean keyword searches
Salesforce Social Studio
7.0
TweetDeck
Filtering out noise/spam
Salesforce Social Studio
7.0
TweetDeck
Sentiment analysis
Salesforce Social Studio
10.0
TweetDeck
Broad channel coverage
Salesforce Social Studio
10.0
TweetDeck

Publishing

Salesforce Social Studio
8.5
TweetDeck
Content planning and scheduling
Salesforce Social Studio
10.0
TweetDeck
Audience targeting
Salesforce Social Studio
8.0
TweetDeck
Content optimization
Salesforce Social Studio
8.0
TweetDeck
Workflow management
Salesforce Social Studio
8.0
TweetDeck

Engagement

Salesforce Social Studio
7.6
TweetDeck
Automated routing and prioritization
Salesforce Social Studio
9.9
TweetDeck
Customer interaction histories
Salesforce Social Studio
9.9
TweetDeck
Bulk actions
Salesforce Social Studio
3.1
TweetDeck

Marketing

Salesforce Social Studio
5.5
TweetDeck
Lead generation
Salesforce Social Studio
5.0
TweetDeck
Content marketing
Salesforce Social Studio
5.0
TweetDeck
Paid media management
Salesforce Social Studio
6.0
TweetDeck
Campaigns and promotions
Salesforce Social Studio
6.0
TweetDeck

Channel coverage/integration

Salesforce Social Studio
8.1
TweetDeck
Twitter
Salesforce Social Studio
9.0
TweetDeck
Facebook
Salesforce Social Studio
10.0
TweetDeck
LinkedIn
Salesforce Social Studio
10.0
TweetDeck
Google+
Salesforce Social Studio
6.8
TweetDeck
Instagram
Salesforce Social Studio
8.0
TweetDeck
Pinterest
Salesforce Social Studio
6.5
TweetDeck
YouTube
Salesforce Social Studio
6.7
TweetDeck

Reporting/analytics

Salesforce Social Studio
8.6
TweetDeck
Campaign success analytics
Salesforce Social Studio
8.9
TweetDeck
Real-time tracking
Salesforce Social Studio
7.0
TweetDeck
Competitor analysis
Salesforce Social Studio
9.9
TweetDeck

Account management

Salesforce Social Studio
9.5
TweetDeck
Role-based user permissions & privileges
Salesforce Social Studio
9.0
TweetDeck
Mobile access
Salesforce Social Studio
9.9
TweetDeck

Pros

Salesforce Social Studio

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Mahesh Aluvala | TrustRadius Reviewer

TweetDeck

  • TweetDeck allows users to monitor several aspects of a Twitter account—such as notifications, messages, activity and scheduled tweets–in real time in one window. This feature allows users to optimize efficiency by cutting down the amount of time needed to monitor social media.
  • TweetDeck allows users to schedule posts in advance and return to make edits at a later date if necessary. This feature's flexibility is perfect in a rapidly changing work environment.
  • TweetDeck's collapsable and customizable left sidebar menu gives users who may be operating several windows at once easy access to all of the options that are available when using a full size window. This feature is provided in addition to the navigation provided in the main window's columns.
  • TweetDeck's minimal design doesn't detract from the content. Users can focus on their Twitter account, not bright colors and cluttered displays on the site.
Shannon Bales | TrustRadius Reviewer

Cons

Salesforce Social Studio

  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Jeremy Cowles | TrustRadius Reviewer

TweetDeck

  • At one time, TweetDeck allowed us to add gifs. For some reason, they took that away. I wish it would return.
  • This is a Twitter problem in general: we need an edit option.
  • More customization options for look and feel of the platform, perhaps?
Andy Fuller | TrustRadius Reviewer

Likelihood to Renew

Salesforce Social Studio

Salesforce Social Studio 8.8
Based on 38 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

TweetDeck

TweetDeck 7.1
Based on 16 answers
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
Anonymous | TrustRadius Reviewer

Usability

Salesforce Social Studio

Salesforce Social Studio 9.0
Based on 9 answers
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Anonymous | TrustRadius Reviewer

TweetDeck

TweetDeck 7.7
Based on 2 answers
It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
Vinny Poliseno | TrustRadius Reviewer

Reliability and Availability

Salesforce Social Studio

Salesforce Social Studio 9.6
Based on 10 answers
The platform is rarely down
Anonymous | TrustRadius Reviewer

TweetDeck

TweetDeck 8.4
Based on 2 answers
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
Vinny Poliseno | TrustRadius Reviewer

Performance

Salesforce Social Studio

Salesforce Social Studio 8.4
Based on 10 answers
No issues with performance.
Anonymous | TrustRadius Reviewer

TweetDeck

TweetDeck 8.0
Based on 1 answer
Besides posting multiple times when stuck in a loop not other real issues.
Vinny Poliseno | TrustRadius Reviewer

Support Rating

Salesforce Social Studio

Salesforce Social Studio 9.0
Based on 20 answers
I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
Anonymous | TrustRadius Reviewer

TweetDeck

TweetDeck 8.3
Based on 8 answers
I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
Kenny Madison | TrustRadius Reviewer

Online Training

Salesforce Social Studio

Salesforce Social Studio 7.6
Based on 6 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Anonymous | TrustRadius Reviewer

TweetDeck

No score
No answers yet
No answers on this topic

Implementation Rating

Salesforce Social Studio

Salesforce Social Studio 9.8
Based on 12 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Anonymous | TrustRadius Reviewer

TweetDeck

TweetDeck 10.0
Based on 1 answer
Easy download and launch of application.
Vinny Poliseno | TrustRadius Reviewer

Alternatives Considered

Salesforce Social Studio

We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
Anonymous | TrustRadius Reviewer

TweetDeck

Sprinklr is a one-stop space for all social media platforms and Tweetdeck only offers use with Twitter. However, Sprinklr has been unreliable for us in the past for scheduled posts and is a bit more complicated to navigate - hence we alternate between TweetDeck and Sprinklr. Sprinklr also provides analytics which TweetDeck does not.
Anonymous | TrustRadius Reviewer

Return on Investment

Salesforce Social Studio

  • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
  • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
Anonymous | TrustRadius Reviewer

TweetDeck

  • Allowing me to schedule all of my Tweets once a day frees me up from having to do it continuously throughout the day.
  • Being able to easily monitor all notifications and messages means needed action can be taken quickly.
  • There are several paid options that I've tried that weren't necessarily better, so being able to have this tool for free is great for a small nonprofit.
Jessica Meadows Rich | TrustRadius Reviewer

Pricing Details

Salesforce Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Social Studio Editions & Modules

Edition
Basic$1,000.001
Pro$4,000.001
Corporate$12,000.001
Enterprise$40,000.001
  1. Per Org Per Month
Additional Pricing Details

TweetDeck

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

TweetDeck Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Salesforce Social Studio
9.8
TweetDeck
8.6

Likelihood to Renew

Salesforce Social Studio
8.8
TweetDeck
7.1

Usability

Salesforce Social Studio
9.0
TweetDeck
7.7

Reliability and Availability

Salesforce Social Studio
9.6
TweetDeck
8.4

Performance

Salesforce Social Studio
8.4
TweetDeck
8.0

Support Rating

Salesforce Social Studio
9.0
TweetDeck
8.3

In-Person Training

Salesforce Social Studio
10.0
TweetDeck

Online Training

Salesforce Social Studio
7.6
TweetDeck

Implementation Rating

Salesforce Social Studio
9.8
TweetDeck
10.0

Add comparison