Sugar Market vs. WhatCounts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sugar Market
Score 2.2 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
WhatCounts
Score 9.0 out of 10
N/A
WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
Pricing
Sugar MarketWhatCounts
Editions & Modules
Core
$1,000
Database size
No answers on this topic
Offerings
Pricing Offerings
Sugar MarketWhatCounts
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.—
More Pricing Information
Features
Sugar MarketWhatCounts
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Sugar Market
4.4
4 Ratings
56% below category average
WhatCounts
9.0
2 Ratings
10% above category average
WYSIWYG email editor3.03 Ratings9.02 Ratings
Dynamic content5.03 Ratings10.01 Ratings
Ability to test dynamic content4.02 Ratings9.01 Ratings
Landing pages6.03 Ratings9.02 Ratings
A/B testing4.03 Ratings9.02 Ratings
Mobile optimization1.03 Ratings10.02 Ratings
Email deliverability reporting7.04 Ratings9.02 Ratings
List management4.04 Ratings9.02 Ratings
Triggered drip sequences6.03 Ratings7.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Sugar Market
5.3
4 Ratings
37% below category average
WhatCounts
-
Ratings
Lead nurturing automation6.04 Ratings00 Ratings
Lead scoring and grading4.04 Ratings00 Ratings
Data quality management5.04 Ratings00 Ratings
Automated sales alerts and tasks6.03 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Sugar Market
6.5
3 Ratings
16% below category average
WhatCounts
-
Ratings
Calendaring6.03 Ratings00 Ratings
Event/webinar marketing7.02 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Sugar Market
8.2
1 Ratings
9% above category average
WhatCounts
-
Ratings
Social sharing and campaigns8.21 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sugar Market
2.3
4 Ratings
106% below category average
WhatCounts
10.0
2 Ratings
26% above category average
Dashboards5.04 Ratings10.02 Ratings
Standard reports1.04 Ratings10.02 Ratings
Custom reports1.04 Ratings10.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Sugar Market
4.8
4 Ratings
45% below category average
WhatCounts
-
Ratings
API5.02 Ratings00 Ratings
Role-based workflow & approvals6.02 Ratings00 Ratings
Customizability3.02 Ratings00 Ratings
Integration with Salesforce.com9.22 Ratings00 Ratings
Integration with Microsoft Dynamics CRM1.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Sugar Market
-
Ratings
WhatCounts
8.8
1 Ratings
3% above category average
URL Validation00 Ratings9.01 Ratings
Link Tracking00 Ratings9.01 Ratings
Image Validation00 Ratings8.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings9.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings7.01 Ratings
Email Previews00 Ratings8.01 Ratings
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User Ratings
Sugar MarketWhatCounts
Likelihood to Recommend
3.0
(7 ratings)
9.0
(2 ratings)
Likelihood to Renew
10.0
(3 ratings)
-
(0 ratings)
Support Rating
8.2
(1 ratings)
10.0
(1 ratings)
User Testimonials
Sugar MarketWhatCounts
Likelihood to Recommend
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Whatcounts
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Read full review
Pros
SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
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Whatcounts
  • Email marketing with customized templates
  • Sending Catchy SMS to the existing customer base
  • Integrating with company's CRM to manage data
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Cons
SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
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Whatcounts
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Likelihood to Renew
SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review
Whatcounts
No answers on this topic
Support Rating
SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
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Whatcounts
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Alternatives Considered
SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
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Whatcounts
Whatscount have always provided data to evaluate about the campaigns and its responses. More customization are present to add create campaigns that resonates customer needs. The reports provided us insights about the effectiveness of our promotional campaigns and decide the areas to improve customer attraction.
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Return on Investment
SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
Whatcounts
  • Customer reach was increased and that generated more responses
  • The ratio of Emails opened and sign-ups through hyperlink on Email gave us an idea about the effectiveness of the campaigns
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ScreenShots