Data Axle Genie vs. Foundry ABM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data Axle Genie
Score 5.8 out of 10
N/A
Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.
$99
per month
Foundry ABM
Score 8.5 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
Pricing
Data Axle GenieFoundry ABM
Editions & Modules
Professional - Consumers
$99
per month
Professional - Businesses
$149.00
per month
360 Marketing - Consumers
$149
per month
360 Marketing - Businesses
$199.00
per month
Professional - Businesses & Consumers
$199
per month
Team - Consumers
$249
per month
360 Marketing - Businesses & Consumers
$249
per month
Team - Businesses
$299.00
per month
Team - Businesses & Consumers
$349
per month
No answers on this topic
Offerings
Pricing Offerings
Data Axle GenieFoundry ABM
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Features
Data Axle GenieFoundry ABM
Prospecting
Comparison of Prospecting features of Product A and Product B
Data Axle Genie
6.2
6 Ratings
20% below category average
Foundry ABM
-
Ratings
Advanced search6.06 Ratings00 Ratings
Identification of new leads8.06 Ratings00 Ratings
List quality9.06 Ratings00 Ratings
List upload/download7.06 Ratings00 Ratings
Ideal customer targeting5.06 Ratings00 Ratings
Load time/data access2.06 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data Axle Genie
7.0
6 Ratings
7% below category average
Foundry ABM
-
Ratings
Contact information7.06 Ratings00 Ratings
Company information7.06 Ratings00 Ratings
Industry information7.06 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data Axle Genie
4.7
6 Ratings
45% below category average
Foundry ABM
-
Ratings
Lead qualification process4.06 Ratings00 Ratings
Smart lists and recommendations3.06 Ratings00 Ratings
Salesforce integration1.04 Ratings00 Ratings
Company/business profiles7.06 Ratings00 Ratings
Alerts and reminders7.04 Ratings00 Ratings
Data hygiene6.05 Ratings00 Ratings
Automatic data refresh7.05 Ratings00 Ratings
Tags1.06 Ratings00 Ratings
Filters and segmentation6.06 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data Axle Genie
1.0
4 Ratings
153% below category average
Foundry ABM
-
Ratings
Sales email templates1.04 Ratings00 Ratings
Append emails to records1.04 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Data Axle Genie
-
Ratings
Foundry ABM
7.5
1 Ratings
8% below category average
Automated routing and prioritization00 Ratings8.21 Ratings
Customer interaction histories00 Ratings7.31 Ratings
Syndicated content00 Ratings7.31 Ratings
Personalization00 Ratings7.31 Ratings
Engagement data tracking00 Ratings7.31 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Data Axle Genie
-
Ratings
Foundry ABM
7.5
10 Ratings
5% below category average
Ad campaign creation00 Ratings7.610 Ratings
Display advertising00 Ratings7.910 Ratings
Contextual advertising00 Ratings6.41 Ratings
Social advertising00 Ratings6.41 Ratings
Ad reporting and analytics00 Ratings7.31 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Data Axle Genie
-
Ratings
Foundry ABM
7.0
1 Ratings
12% below category average
Standard visitor segmentation00 Ratings8.21 Ratings
Behavioral visitor segmentation00 Ratings6.41 Ratings
ABM sales intelligence00 Ratings6.41 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Data Axle Genie
-
Ratings
Foundry ABM
7.3
1 Ratings
7% below category average
3rd party intent signals00 Ratings7.31 Ratings
Downstream intent signals00 Ratings7.31 Ratings
Account identification00 Ratings7.31 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Data Axle Genie
-
Ratings
Foundry ABM
8.2
1 Ratings
3% below category average
Automated workflow & orchestration00 Ratings8.21 Ratings
Best Alternatives
Data Axle GenieFoundry ABM
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Leadfeeder
Leadfeeder
Score 7.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Folloze
Folloze
Score 9.4 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data Axle GenieFoundry ABM
Likelihood to Recommend
7.0
(6 ratings)
8.5
(48 ratings)
Likelihood to Renew
5.0
(1 ratings)
9.5
(4 ratings)
Usability
10.0
(1 ratings)
8.6
(3 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
9.2
(40 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.6
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Data Axle GenieFoundry ABM
Likelihood to Recommend
Data Axle
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
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Foundry ABM
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
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Pros
Data Axle
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
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Foundry ABM
  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
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Cons
Data Axle
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
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Foundry ABM
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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Likelihood to Renew
Data Axle
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
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Foundry ABM
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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Usability
Data Axle
Easy to use and great customer service.
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Foundry ABM
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
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Reliability and Availability
Data Axle
No answers on this topic
Foundry ABM
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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Performance
Data Axle
No answers on this topic
Foundry ABM
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Support Rating
Data Axle
Spot on and always available.
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Foundry ABM
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
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Online Training
Data Axle
No answers on this topic
Foundry ABM
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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Implementation Rating
Data Axle
No answers on this topic
Foundry ABM
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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Alternatives Considered
Data Axle
Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
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Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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Scalability
Data Axle
No answers on this topic
Foundry ABM
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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Return on Investment
Data Axle
  • Positive, I was able to generate about three more proposals a week
  • Positive nice organization to establish a call list
  • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
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Foundry ABM
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
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ScreenShots