What users are saying about
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Top Rated
527 Ratings
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Top Rated
966 Ratings

SalesLoft

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Top Rated
527 Ratings
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Score 8.4 out of 100

ZoomInfo

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Top Rated
966 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

SalesLoft

SalesLoft is very important to keep contact with your current leads but also with lost opportunities or to nurture your pipeline. You can manage the sales cycle through SalesLoft, send calendar links, create automated cadences and get statistics about them in order to see if they are working properly. SalesLoft is integrated within Gmail which is very convenient.
Anonymous | TrustRadius Reviewer

ZoomInfo

ZoomInfo has a lot of great content for contact information and email data. Good for exporting data for driving marketing campaigns. Also good to find specific contacts and prepare research in advance of meetings and one-on-one out reach. Great for complimenting LinkedIn data and strong integration with Dynamics CRM
Adam Tonnos | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

SalesLoft
ZoomInfo
7.8
Advanced search
SalesLoft
ZoomInfo
8.1
Identification of new leads
SalesLoft
ZoomInfo
7.8
List quality
SalesLoft
ZoomInfo
7.6
List upload/download
SalesLoft
ZoomInfo
7.6
Ideal customer targeting
SalesLoft
ZoomInfo
7.7
Load time/data access
SalesLoft
ZoomInfo
8.0

Sales Intelligence Data Standards

SalesLoft
ZoomInfo
8.1
Contact information
SalesLoft
ZoomInfo
8.1
Company information
SalesLoft
ZoomInfo
8.4
Industry information
SalesLoft
ZoomInfo
8.0

Data Augmentation & Lead Qualification

SalesLoft
ZoomInfo
7.8
Lead qualification process
SalesLoft
ZoomInfo
8.0
Smart lists and recommendations
SalesLoft
ZoomInfo
7.4
Salesforce integration
SalesLoft
ZoomInfo
8.5
Company/business profiles
SalesLoft
ZoomInfo
8.3
Alerts and reminders
SalesLoft
ZoomInfo
7.8
Data hygiene
SalesLoft
ZoomInfo
7.3
Automatic data refresh
SalesLoft
ZoomInfo
7.5
Tags
SalesLoft
ZoomInfo
7.5
Filters and segmentation
SalesLoft
ZoomInfo
8.1

Sales Intelligence Email Features

SalesLoft
ZoomInfo
6.7
Sales email templates
SalesLoft
ZoomInfo
7.5
Append emails to records
SalesLoft
ZoomInfo
5.9

Pros

SalesLoft

  • User-Interface: I think it has a great layout and is easy, friendly to use.
  • Cadences: These make it super easy/efficient to organize your prospects and customers.
  • Email: The email features are great which make it easier when you can have certain templates to choose from or snippets.
Jack Carlson | TrustRadius Reviewer

ZoomInfo

  • The interface is easy to use.
  • It has amazing learning tools.
  • Their support is great and immediate when needed.
  • The ZoomInfo product has incredible sub products.
  • They are great at explaining how you can get the most of the tools.
  • The products are not only very useful but also fun to interact with.
Anonymous | TrustRadius Reviewer

Cons

SalesLoft

  • With great tools comes great responsibility - you NEED training and enablement for this tool.
  • Being able to get a dialer phone number in a desired area is spotty, some of our major markets never have a number available in that area code.
  • It'd be great if we could change the Person layouts - there's information that we'd like to display and we're limited to just showing a few custom fields.
Anonymous | TrustRadius Reviewer

ZoomInfo

  • This is truly nitpicking because it's not that much of an inconvenience, but it would be nice if when I went back to the previous page while using a search list, if the results would stay in the same order and on the same pages so I would know if I have called them already without having to go back through my notes.
Logan Green | TrustRadius Reviewer

Likelihood to Renew

SalesLoft

SalesLoft 5.5
Based on 2 answers
The renewal really depends on who the client is. SalesLoft works for some clients better than others.
Meredith Walter | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

SalesLoft

SalesLoft 8.0
Based on 1 answer
SalesLoft is a fantastic product that will be extremely helpful to any Sales Rep looking to organize their information and stay one step ahead. While it has its shares of quirks and bugs it proves to be an awesome tool for anyone that is in the sales industry.
Sam Knight | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 2 answers
Overall, ZoomInfo scores a 9! It is simple to use, the ROI is positive for my organization. This is a tool I can have new users dive right into without a lot of time spent on tutorials, even for thise with little to no experience with this type of tool
Anonymous | TrustRadius Reviewer

Alternatives Considered

SalesLoft

CRM's typically have enablement tools built in, but they are designed to solve macro business problems and this is one of the areas in which they fail. SalesLoft focuses purely on engagement and results from that engagement, which it does fantastically. I would recommend it over using just your CRM or its competitor Outreach which we made the switch from.
Anonymous | TrustRadius Reviewer

ZoomInfo

This is by far the best and most accurate tool I have used. The features go beyond what most people will need. The lists and email alerts are wonderful. We love the Salesforce integration which makes exporting Leads a breeze. The List Match is an awesome feature.
Anonymous | TrustRadius Reviewer

Return on Investment

SalesLoft

  • Improved Productivity - saving time on admin duties like booking meetings or sending emails at the "right" times each week.
  • Increased email responses - seeing when prospects open my emails and contacting them shortly after is a godsend, especially because there is a new Seismic integration that allows me to see how long they viewed supporting documents or proposals.
  • Opportunity Tracking - the stages and tags that are under each person in SalesLoft allow me to review all of the actions I've taken with a prospect without having to dig through old email chains.
Sephora Hibbler | TrustRadius Reviewer

ZoomInfo

  • We've seen faster lead conversion or greater website visitors because it allows us to do more granular targeting
  • Our Sales employees are relieved to have a tool that allows them to do prospecting that does not involve a Google Search or Cold Call
  • It gives us insider information against our competitors to ensure we are the forerunner in our industry.
Anonymous | TrustRadius Reviewer

Pricing Details

SalesLoft

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

SalesLoft
8.1
ZoomInfo
8.4

Likelihood to Renew

SalesLoft
5.5
ZoomInfo
10.0

Usability

SalesLoft
8.0
ZoomInfo
10.0

Support Rating

SalesLoft
ZoomInfo
7.0

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