Salesloft vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesloft
Score 7.8 out of 10
N/A
Salesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
ZoomInfo Sales
Score 8.2 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
SalesloftZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SalesloftZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SalesloftZoomInfo Sales
Considered Both Products
Salesloft
Chose Salesloft
Salesloft functionality is optimized. Its easy to use and they are evolving with time. They have integrated AI, features like Rhythm, which is powered by AI helps you do more in less time and tasks that are more impactful and meaningful. It has become all in one platform and …
Chose Salesloft
The timely follow ups and email monitoring make it a much more suitable solution
Chose Salesloft
We use all of the above tools and Salesloft.
Chose Salesloft
I have not tried any but when making our buying decision we did review Xant, HighVelocity Sales, and a few others.
Chose Salesloft
Salesloft Rhythm (BDR/SDR home screen) provides a landing page where all the prioritized work is queued for immediate execution. The UX is clean and the only other elements is a stream of activity indicating prospects interacting with content (e.g. clicking a link in an email). …
Chose Salesloft
Have used Hubspot previously and Salesloft is way bigger, better and brilliant in every way. Salesloft is an essential need for every salesman.
Chose Salesloft
Salesloft works great when combined with Zoominfo and Salesforce. I leverage Zoominfo and eTailsights to find prospects, import into Salesforce, and then to Salesloft for cadences.
Chose Salesloft
So much better. We had sever audio issues with DialSource and it wasn’t as dynamic a product (no cadencing)
Chose Salesloft
I haven't spent time looking into Salesloft competitors. The only one I am really aware of is Outreach. I have friends at different companies that use Outreach and they seem to be pretty satisfied with its functionality and usefulness. I can only speak from my personal …
Chose Salesloft
We've used RingDNA in the past and this blows it out of the water. The technology works better. RingDNA we'd receive at least 20 spam calls a day because of the local presence feature. Never had the issue with SalesLoft. We selected Salesloft because it was really the only …
Chose Salesloft
None that I can comment on... our marketing department may have evaluated some others (I'm sure they probably did), but those details were not shared with me.
Chose Salesloft
SalesLoft is the best in the industry. From the product, integrations, support team, reps, and customer success folks, they are great!
Chose Salesloft
CRM's typically have enablement tools built in, but they are designed to solve macro business problems and this is one of the areas in which they fail. SalesLoft focuses purely on engagement and results from that engagement, which it does fantastically. I would recommend it …
Chose Salesloft
Outreach and Hubspot are the other tools I have used. SalesLoft is very similar to Otreach, but I like the interface in SalesLoft better and the price-point is a bit lower, or was at the time we purchased at least.
Chose Salesloft
SalesLoft is better than both alternatives in both performance and aesthetics.
Chose Salesloft
SalesLoft has a lot of the same features as Outreach. However, I feel like Outreach is a better all-around software. It seems to be easier to use and it has more features. There are a lot of things in Outreach that you can customize, which makes life for a sales rep much …
Chose Salesloft
Well it gave me more structure from pen and paper that i used to use before
also used Microsoft one note
Chose Salesloft
Chantel Herry was a great salesperson. She showed me how she was using the tool as she engaged with us. She was much more responsive to our questions than outreach was. It reminded me that I had to have a quality salesperson and a defined standard for the sales process.

The …
Chose Salesloft
I was not a part of the Salesloft evaluation.
Chose Salesloft
SalesLoft is has a better user interface and overall a better culture that speaks true to a fantastic sales strategy.
Chose Salesloft
Here at Mavenlink, we use Salesforce as a CRM, ZoomInfo as a lead generation tool, and Chorus.ai. We used to use LeadIQ as a lead generation tool, however, we were experiencing difficulties with their data quality. Often times, LeadIQ would generate incorrect information …
Chose Salesloft
Stacks up well against Outreach but only used Outreach for a short period.
Personally Outreach had some features which Salesloft does not, pausing cadences, taking bank holidays into account with cadences, tasks coming due at a specific time not just date, ability to prioritize …
ZoomInfo Sales
Chose ZoomInfo Sales
Way better data and industry/company news. It interacts with my other apps nicely so transitioning and updating between Salesforce, Salesloft, and Zoominfo is nice and smooth.
Chose ZoomInfo Sales
The tools are leveraged for different purposes. Salesloft provides tracking information and the ability to create templates and run targeted cadences. Gong is an AI recorder/analysis tool, and 6sense provides more details about specific people/companies showing interest and …
Chose ZoomInfo Sales
ZoomInfo Sales has all the info in one place. No longer do you need to check 5 tools to verify info! Its all available in ZoomInfo Sales so it simplifies my day to day.
Chose ZoomInfo Sales
I prefer ZoomInfo Sales over sales NAVIGATOR and UpLead as I think its more user friendly, clean and more precise and provides more sales driven data.
Chose ZoomInfo Sales
ZoomInfo Sales regularly had the best data and lead lists created.
Chose ZoomInfo Sales
Seamless AI has a superior "workflow" to ZoomInfo SalesOS. Seamless AI seems to have a better interface for seller usage.
Chose ZoomInfo Sales
It is a much more scalable solution. Its amount of data with its integration with Salesforce is a win.
Chose ZoomInfo Sales
I like ZoomInfo better than any of the others and find it to be more well rounded and useful
Chose ZoomInfo Sales
ZoomInfo has more data than LinkedIn Learning and I find that truly awesome because it just shows the deep insights it has on prospects and businesses outside of this professional social platform. Against Lusha, ZoomInfo always reveals key contacts either not found quick enough …
Chose ZoomInfo Sales
We have tried Seamless.ai and while they have some decent data, it's not at the level of ZoomInfo SalesOS in terms of accuracy, completeness and volume.
Chose ZoomInfo Sales
Evaluating but haven't used. They seem to have better data for a way smaller pricetag though
Chose ZoomInfo Sales
N/A. Only similar product I've used is eTailinsights. I think Zoominfo is better for B2B prospecting, and eTailinsights for identifying B2C prospects.
Chose ZoomInfo Sales
Zoominfo provides me with the details and information I need to grow my contact list, target accounts that for our solution and speeds up the connection time to sell.

The news, scoops and intent information helps me do a targeted outreach based on the solutions we provide for …
Chose ZoomInfo Sales
I personally prefer working with ZoomInfo vs. LinkedIn Sales Navigator because of the ability to bulk export directly to our CRM. With Sales Navigator, I still need to use the ZoomInfo Extension to export those prospects. Additionally, there is more of a diversity of filters …
Chose ZoomInfo Sales
I used to use DiscoverOrg, but it was acquired by ZoomInfo. I also looked at a few other options in the past, but none were as good or robust as ZoomInfo.
Chose ZoomInfo Sales
While meeting with other vendors, many of them use Zoom as the golden benchmark which to compare themselves upon. Most of the time they claim they are only marginally worse for their accuracy, but in reality, I have found that this is not true. In the Oil and Gas World, Zoom …
Chose ZoomInfo Sales
I've never used the paid version of Hunter, so I can't completely compare the two. But my experience with ZoomInfo has been all-inclusive of our needs and daily processes.
Chose ZoomInfo Sales
Zoom is better at just about everything, the data is very clean and easy to import to our CRM. It allows us to spend time on the right prospects and making contact is way easier when you have cell numbers extensions and emails that are up to date. It's good clean data and tons …
Chose ZoomInfo Sales
ZoomInfo and Sales Navigator are both used to find leads and begin outreach. ZoomInfo is a little better for the early on part of the process when you’re just trying to pull your initial list. Sales Navigator is a little better for the second part where you actually start …
Chose ZoomInfo Sales
ZoomInfo is primarily used to source contact information for leads that are primarily pulled by sales navigators. ZoomInfo cannot be compared to sales navigator as both platforms provide different offerings that provide the desired solution when used together. What sales …
Features
SalesloftZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Salesloft
-
Ratings
ZoomInfo Sales
7.9
720 Ratings
2% above category average
Advanced search00 Ratings8.6713 Ratings
Identification of new leads00 Ratings7.7675 Ratings
List quality00 Ratings7.3701 Ratings
List upload/download00 Ratings8.0662 Ratings
Ideal customer targeting00 Ratings7.7668 Ratings
Load time/data access00 Ratings8.3690 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Salesloft
-
Ratings
ZoomInfo Sales
8.0
713 Ratings
3% above category average
Contact information00 Ratings7.7712 Ratings
Company information00 Ratings8.4708 Ratings
Industry information00 Ratings7.7681 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Salesloft
-
Ratings
ZoomInfo Sales
7.6
698 Ratings
2% above category average
Lead qualification process00 Ratings7.583 Ratings
Smart lists and recommendations00 Ratings7.286 Ratings
Salesforce integration00 Ratings8.7486 Ratings
Company/business profiles00 Ratings8.0663 Ratings
Alerts and reminders00 Ratings7.2458 Ratings
Data hygiene00 Ratings6.8631 Ratings
Automatic data refresh00 Ratings7.3549 Ratings
Tags00 Ratings7.4485 Ratings
Filters and segmentation00 Ratings8.0643 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Salesloft
-
Ratings
ZoomInfo Sales
6.2
248 Ratings
19% below category average
Sales email templates00 Ratings6.5245 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
SalesloftZoomInfo Sales
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.9 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
Outreach
Outreach
Score 8.3 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SalesloftZoomInfo Sales
Likelihood to Recommend
7.9
(324 ratings)
8.2
(740 ratings)
Likelihood to Renew
9.1
(4 ratings)
8.8
(21 ratings)
Usability
7.6
(8 ratings)
8.1
(58 ratings)
Availability
7.3
(1 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(5 ratings)
8.3
(7 ratings)
Online Training
7.3
(2 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
7.9
(4 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
8.7
(143 ratings)
8.9
(56 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.3
(1 ratings)
10.0
(1 ratings)
User Testimonials
SalesloftZoomInfo Sales
Likelihood to Recommend
SalesLoft
I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
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ZoomInfo
I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
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Pros
SalesLoft
  • Salesloft enables us to outreach at scale.
  • Salesloft helps us identify our warmest, most buyer ready prospects to streamline our outreach.
  • Salesloft helps us to identify quickly areas to course correct and provides the necessary data to do that.
  • Salesloft also surfaces data around outreach so we can ensure we are targeting our team with sensible KPIs that connect to our business goals.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
SalesLoft
  • Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
  • Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
SalesLoft
SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
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ZoomInfo
I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
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Usability
SalesLoft
Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
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ZoomInfo
Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
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Reliability and Availability
SalesLoft
The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
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ZoomInfo
No answers on this topic
Performance
SalesLoft
Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
Read full review
ZoomInfo
No answers on this topic
Support Rating
SalesLoft
The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Online Training
SalesLoft
We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
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ZoomInfo
No answers on this topic
Implementation Rating
SalesLoft
must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
Read full review
ZoomInfo
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
SalesLoft
Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
Read full review
ZoomInfo
There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
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Scalability
SalesLoft
The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
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ZoomInfo
No answers on this topic
Return on Investment
SalesLoft
  • I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
  • Is it the dialer, or the leadership? You decide.
  • But the leadership also changed the dialer - so maybe it's both?
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ZoomInfo
  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
Read full review
ScreenShots