Oracle Marketing vs. SALESmanago

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle Marketing
Score 8.2 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
SALESmanago
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret. SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior…
$499
per month
Pricing
Oracle MarketingSALESmanago
Editions & Modules
No answers on this topic
Essential
$499
per month
Professional
$1,999
per month
Enterprise
$4,000
per month
Offerings
Pricing Offerings
Oracle MarketingSALESmanago
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional DetailsCX Marketing pricing is a function of usage.
More Pricing Information
Community Pulse
Oracle MarketingSALESmanago
Considered Both Products
Oracle Marketing

No answer on this topic

SALESmanago
Chose SALESmanago
Much more features for much less price. Much better dynamic content.
Top Pros
Top Cons
Features
Oracle MarketingSALESmanago
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Oracle Marketing
8.9
133 Ratings
13% above category average
SALESmanago
8.5
31 Ratings
9% above category average
WYSIWYG email editor9.1117 Ratings9.031 Ratings
Dynamic content8.6120 Ratings9.028 Ratings
Ability to test dynamic content8.6116 Ratings9.027 Ratings
Landing pages8.1124 Ratings5.424 Ratings
A/B testing9.0118 Ratings8.927 Ratings
Mobile optimization9.1113 Ratings9.027 Ratings
Email deliverability reporting9.4127 Ratings8.430 Ratings
List management8.9126 Ratings9.029 Ratings
Triggered drip sequences8.9108 Ratings9.024 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Oracle Marketing
8.5
118 Ratings
10% above category average
SALESmanago
8.4
29 Ratings
9% above category average
Lead nurturing automation9.4110 Ratings9.028 Ratings
Lead scoring and grading8.4104 Ratings8.626 Ratings
Data quality management8.1109 Ratings8.327 Ratings
Automated sales alerts and tasks8.089 Ratings7.621 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Oracle Marketing
9.0
109 Ratings
17% above category average
SALESmanago
9.0
21 Ratings
17% above category average
Calendaring8.694 Ratings9.020 Ratings
Event/webinar marketing9.599 Ratings9.018 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Oracle Marketing
8.8
72 Ratings
16% above category average
SALESmanago
7.5
15 Ratings
0% above category average
Social sharing and campaigns9.170 Ratings7.414 Ratings
Social profile integration8.666 Ratings7.514 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Oracle Marketing
8.6
123 Ratings
14% above category average
SALESmanago
8.2
31 Ratings
9% above category average
Dashboards8.9122 Ratings8.431 Ratings
Standard reports8.4120 Ratings8.130 Ratings
Custom reports8.4113 Ratings8.124 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Oracle Marketing
9.2
120 Ratings
19% above category average
SALESmanago
8.8
27 Ratings
15% above category average
API8.9105 Ratings9.026 Ratings
Role-based workflow & approvals9.489 Ratings9.020 Ratings
Customizability8.9109 Ratings8.921 Ratings
Integration with Salesforce.com9.488 Ratings8.811 Ratings
Integration with Microsoft Dynamics CRM8.948 Ratings8.59 Ratings
Integration with SugarCRM9.437 Ratings8.49 Ratings
Best Alternatives
Oracle MarketingSALESmanago
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Oracle MarketingSALESmanago
Likelihood to Recommend
7.8
(246 ratings)
9.0
(31 ratings)
Likelihood to Renew
10.0
(92 ratings)
-
(0 ratings)
Usability
10.0
(15 ratings)
-
(0 ratings)
Availability
8.1
(9 ratings)
-
(0 ratings)
Performance
6.6
(5 ratings)
-
(0 ratings)
Support Rating
9.9
(16 ratings)
-
(0 ratings)
In-Person Training
7.3
(3 ratings)
-
(0 ratings)
Online Training
7.6
(11 ratings)
-
(0 ratings)
Implementation Rating
8.8
(10 ratings)
-
(0 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Ease of integration
2.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.5
(120 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
Oracle MarketingSALESmanago
Likelihood to Recommend
Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
SALESmanago
I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.
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Pros
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
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SALESmanago
  • Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
  • Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
  • Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
  • RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile
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Cons
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
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SALESmanago
  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
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Likelihood to Renew
Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
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SALESmanago
No answers on this topic
Usability
Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
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SALESmanago
No answers on this topic
Reliability and Availability
Oracle
No one has experienced any problems with availablity.
Read full review
SALESmanago
No answers on this topic
Performance
Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
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SALESmanago
No answers on this topic
Support Rating
Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
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SALESmanago
No answers on this topic
In-Person Training
Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
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SALESmanago
No answers on this topic
Online Training
Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
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SALESmanago
No answers on this topic
Implementation Rating
Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
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SALESmanago
No answers on this topic
Alternatives Considered
Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Read full review
SALESmanago
I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.
Read full review
Scalability
Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
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SALESmanago
No answers on this topic
Return on Investment
Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
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SALESmanago
  • The automated system has improved advertising campaigns.
  • We noticed an increase in customer activity.
  • We received valuable data about your users.
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ScreenShots

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

SALESmanago Screenshots

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