Bynder vs. Salsify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bynder
Score 6.2 out of 10
Enterprise companies (1,001+ employees)
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.N/A
Salsify
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
Salsify is designed to enable suppliers to send their product content to retailers. The solution provides a central place to create, manage and publish product information - including product attributes, marketing copy, datasheets and other files.N/A
Pricing
BynderSalsify
Editions & Modules
Enterprise Brand Portal
$0
User/Storage/Modules/Add-Ons
No answers on this topic
Offerings
Pricing Offerings
BynderSalsify
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe cost of Bynder depends on the number of users, amount of storage, and the modules needed.—
More Pricing Information
Best Alternatives
BynderSalsify
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10

No answers on this topic

Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
Acquia DAM (Widen)
Acquia DAM (Widen)
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BynderSalsify
Likelihood to Recommend
10.0
(13 ratings)
8.5
(9 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
10.0
(1 ratings)
9.0
(1 ratings)
Support Rating
10.0
(2 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BynderSalsify
Likelihood to Recommend
Bynder
We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
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Salsify
If you're looking for a tool to be able to syndicate singular products to other platforms, Salsify does well. Where it falls down a bit is when you're creating kits or bundles and trying to pass that data along to other applications. Overall, it's the best syndication platform we've found in the market.
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Pros
Bynder
  • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
  • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
  • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
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Salsify
  • The customer service is AMAZING! They walked us through everything step by step... multiple times. They are also working with us on how to identify our goals.
  • The platform is extremely user friendly.
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Cons
Bynder
  • Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
  • Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
  • Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
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Salsify
  • A better GUI interface
  • Better support as at times it takes a while to hear back from them
  • More user training have better efficiency on using the software
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Likelihood to Renew
Bynder
No answers on this topic
Salsify
The team is very helpful and the product is very useful to us.
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Usability
Bynder
It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
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Salsify
I am only giving it a 9 because they are working on streamlining the uploading process to make things easier on our end - once this is complete I would most likely give it a 10!
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Support Rating
Bynder
When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
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Salsify
The team is extremely friendly and helpful. They came in for an in-house training and schedule calls to walk us through new features, etc.
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Implementation Rating
Bynder
No answers on this topic
Salsify
The team at Salsify is the best to work with!!!
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Alternatives Considered
Bynder
WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
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Salsify
I was not directly involved in the purchase decision process to acquire Salsify as we started using it after it, but I can tell the Team decided on Salsify for a number of solid reasons including functionalities, price, integration options, and usability. Otherwise, we would have kept the older tool or decided on a different provider. Salsify took the lead as the ideal solution for us earlier this year.
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Return on Investment
Bynder
  • More polished and compelling national marketing pieces due to greater and better use of photos.
  • More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
  • Greater efficiency when designing pieces (easy to share assets with external designers).
  • Increased use of marketing assets across regions due to sharability.
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Salsify
  • Increased the productivity of the publish process.
  • 5x products are published per partner in the same time it took earlier.
  • Product information like pricing and images can be downloaded in a click.
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ScreenShots

Bynder Screenshots

Screenshot of Digital Asset Management - Digital asset centralization and management.Screenshot of Bynder's Brand Guidelines - A digital home for brand guidelinesScreenshot of Studio - Automation of digital content creationScreenshot of Asset Workflow - Creative process collaboration

Salsify Screenshots

Screenshot of