SAP Cloud for Social Engagement vs. Synthesio Social Intelligence Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Cloud for Social Engagement
Score 8.3 out of 10
N/A
Platform designed to listen for brand mentions and then engage with customers regarding customer service issues. Includes tools for collaboration within teams or across organizations to resolve issues efficiently.N/A
Synthesio Social Intelligence Suite
Score 8.8 out of 10
N/A
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.
$1,200
per month
Pricing
SAP Cloud for Social EngagementSynthesio Social Intelligence Suite
Editions & Modules
No answers on this topic
Synthesio
$1,200.00
per month
Offerings
Pricing Offerings
SAP Cloud for Social EngagementSynthesio Social Intelligence Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP Cloud for Social EngagementSynthesio Social Intelligence Suite
Top Pros
Top Cons
Features
SAP Cloud for Social EngagementSynthesio Social Intelligence Suite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SAP Cloud for Social Engagement
9.5
2 Ratings
21% above category average
Synthesio Social Intelligence Suite
-
Ratings
Boolean keyword searches10.02 Ratings00 Ratings
Filtering out noise/spam9.02 Ratings00 Ratings
Sentiment analysis10.02 Ratings00 Ratings
Broad channel coverage9.02 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SAP Cloud for Social Engagement
10.0
2 Ratings
21% above category average
Synthesio Social Intelligence Suite
-
Ratings
Content planning and scheduling10.02 Ratings00 Ratings
Audience targeting10.02 Ratings00 Ratings
Content optimization10.02 Ratings00 Ratings
Workflow management10.02 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SAP Cloud for Social Engagement
9.7
2 Ratings
17% above category average
Synthesio Social Intelligence Suite
-
Ratings
Automated routing and prioritization10.02 Ratings00 Ratings
Customer interaction histories10.02 Ratings00 Ratings
Bulk actions9.02 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SAP Cloud for Social Engagement
10.0
2 Ratings
24% above category average
Synthesio Social Intelligence Suite
-
Ratings
Lead generation10.02 Ratings00 Ratings
Content marketing10.02 Ratings00 Ratings
Paid media management10.02 Ratings00 Ratings
Campaigns and promotions10.02 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SAP Cloud for Social Engagement
9.4
2 Ratings
10% above category average
Synthesio Social Intelligence Suite
-
Ratings
Twitter10.02 Ratings00 Ratings
Facebook10.02 Ratings00 Ratings
LinkedIn10.02 Ratings00 Ratings
Google+8.01 Ratings00 Ratings
Instagram10.02 Ratings00 Ratings
Pinterest8.01 Ratings00 Ratings
YouTube10.02 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SAP Cloud for Social Engagement
10.0
2 Ratings
24% above category average
Synthesio Social Intelligence Suite
-
Ratings
Campaign success analytics10.02 Ratings00 Ratings
Real-time tracking10.02 Ratings00 Ratings
Competitor analysis10.02 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
SAP Cloud for Social Engagement
10.0
2 Ratings
21% above category average
Synthesio Social Intelligence Suite
-
Ratings
Role-based user permissions & privileges10.02 Ratings00 Ratings
Mobile access10.02 Ratings00 Ratings
Best Alternatives
SAP Cloud for Social EngagementSynthesio Social Intelligence Suite
Small Businesses
Publer
Publer
Score 9.7 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SAP Cloud for Social EngagementSynthesio Social Intelligence Suite
Likelihood to Recommend
10.0
(2 ratings)
9.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
SAP Cloud for Social EngagementSynthesio Social Intelligence Suite
Likelihood to Recommend
SAP
My company exists within the Hospitality & Tourism industry where we provide Marketing and Event Planning services. SAP Cloud for Social Engagement helps me gain insight into how my vendors and clients feel about my company's brands, categories, products and services while remaining up-to-date with current market issues and trends.
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Ipsos
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
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Pros
SAP
  • Communication with multiple social media accounts including Facebook,Twitter and LinkedIn.
  • Utilize social preconfigured templates to respond quickly to current and potential clients.
  • Go above and beyond the number of Twitter followers and Facebook likes. Gain real-time insight into key trends and topics being discussed.
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Ipsos
  • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
  • Synthesio has an excellent support team. They are always available to answer any questions we have.
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Cons
SAP
  • Include more social network standard integrations
  • Include more ready to use templates
  • Add more metrics within reports being pulled
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Ipsos
  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
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Likelihood to Renew
SAP
No answers on this topic
Ipsos
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
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Usability
SAP
I gave SAP Cloud for Social Engagement this rating because of the success I have seen personally within my company. I gave a rating of '10' because I highly recommend this product to others. Having better insight into my client's and vendor's opinion of my company's brand and services has allowed us to market ourselves better
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Ipsos
No answers on this topic
Support Rating
SAP
I provided SAP Cloud for Social Engagement this rating since the product has such a great backing along with the SAP brand itself. There is a lot of support behind this product as it connects with a variety of social media platforms, like Facebook and Twitter. The support provided by SAP in terms of tech help is wonderful as well. There is a lot of support from all angles
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Ipsos
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
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Alternatives Considered
SAP
The SAP solution is more complete than others because it includes capabilities for social media listening, real-time social media message response, social profiles and history, and analytics in one system.
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Ipsos
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
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Return on Investment
SAP
  • Rapid deployment.
  • SAP Cloud for Social Engagement allows you to listen to your customers by locating social media messages that mention key words such as a specific product and prioritize them according to urgency and relevance.
  • Analytics capabilities.
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Ipsos
  • It has helped us understanding the on going topics on our social page quite well.
  • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
  • Employees feel really happy with the tool because it lets them do the work fast and securely.
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ScreenShots