SAP Customer Data Solutions vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Customer Data Solutions
Score 8.3 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
SAP Sales Cloud
Score 8.2 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
SAP Customer Data SolutionsSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SAP Customer Data SolutionsSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP Customer Data SolutionsSAP Sales Cloud
Considered Both Products
SAP Customer Data Solutions
Chose SAP Customer Data Solutions
We carefully looked at different solutions to manage customer data and ultimately chose SAP Customer Data Solutions. What sets it apart is its complete management of customer data, robust analytics, and effortless integration with marketing tools. SAP's user-friendly interface …
SAP Sales Cloud
Chose SAP Sales Cloud
Easy adoption using other products like SAP Customer Data Solutions and SAP Service Cloud. For your developers integration is transparent but if your business logic or on-premise software is made by your organisation, integration is not easy and required more time (and …
Chose SAP Sales Cloud
The biggest advantage of choosing SAP is that it integrates well with other SAP applications and provides many more options as compared to others in terms of functionality. The SAP Sales Cloud solution also integrates external apps and services. This can be easily done with the …
Top Pros
Top Cons
Features
SAP Customer Data SolutionsSAP Sales Cloud
Tag Management
Comparison of Tag Management features of Product A and Product B
SAP Customer Data Solutions
7.6
29 Ratings
13% below category average
SAP Sales Cloud
-
Ratings
Tag library7.628 Ratings00 Ratings
Tag variable mapping7.626 Ratings00 Ratings
Ease of writing custom tags7.727 Ratings00 Ratings
Rules-driven tag execution7.527 Ratings00 Ratings
Tag performance monitoring7.726 Ratings00 Ratings
Page load times7.527 Ratings00 Ratings
Mobile app tagging7.426 Ratings00 Ratings
Library of JavaScript extensions7.525 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
SAP Customer Data Solutions
7.6
29 Ratings
12% below category average
SAP Sales Cloud
-
Ratings
Standard visitor segmentation7.729 Ratings00 Ratings
Behavioral visitor segmentation7.828 Ratings00 Ratings
Traffic allocation control7.328 Ratings00 Ratings
Website personalization7.827 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
SAP Customer Data Solutions
7.7
30 Ratings
14% below category average
SAP Sales Cloud
-
Ratings
Account Scoring7.428 Ratings00 Ratings
Customer Data Governance7.829 Ratings00 Ratings
Data Connectors7.730 Ratings00 Ratings
Data Enhancement7.730 Ratings00 Ratings
Data Ingestion7.530 Ratings00 Ratings
Data Storage7.830 Ratings00 Ratings
Data Visibility7.630 Ratings00 Ratings
Event Data7.528 Ratings00 Ratings
Identity Resolution8.028 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
8.0
101 Ratings
4% above category average
Customer data management / contact management00 Ratings8.499 Ratings
Workflow management00 Ratings8.299 Ratings
Territory management00 Ratings8.187 Ratings
Opportunity management00 Ratings8.695 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.192 Ratings
Contract management00 Ratings7.494 Ratings
Quote & order management00 Ratings7.991 Ratings
Interaction tracking00 Ratings8.394 Ratings
Channel / partner relationship management00 Ratings6.892 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
7.4
85 Ratings
1% below category average
Case management00 Ratings6.482 Ratings
Call center management00 Ratings7.877 Ratings
Help desk management00 Ratings7.978 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
7.5
89 Ratings
1% below category average
Lead management00 Ratings7.388 Ratings
Email marketing00 Ratings7.878 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
7.3
95 Ratings
4% below category average
Task management00 Ratings7.791 Ratings
Billing and invoicing management00 Ratings6.978 Ratings
Reporting00 Ratings7.386 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
7.4
95 Ratings
3% below category average
Forecasting00 Ratings7.488 Ratings
Pipeline visualization00 Ratings6.989 Ratings
Customizable reports00 Ratings8.092 Ratings
Customization
Comparison of Customization features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
7.6
92 Ratings
0% above category average
Custom fields00 Ratings7.992 Ratings
Custom objects00 Ratings7.489 Ratings
Scripting environment00 Ratings7.980 Ratings
API for custom integration00 Ratings7.483 Ratings
Security
Comparison of Security features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
8.6
96 Ratings
3% above category average
Single sign-on capability00 Ratings9.092 Ratings
Role-based user permissions00 Ratings8.290 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
7.5
67 Ratings
4% above category average
Social data00 Ratings8.067 Ratings
Social engagement00 Ratings6.965 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
8.1
82 Ratings
13% above category average
Marketing automation00 Ratings8.078 Ratings
Compensation management00 Ratings8.366 Ratings
Platform
Comparison of Platform features of Product A and Product B
SAP Customer Data Solutions
-
Ratings
SAP Sales Cloud
8.1
82 Ratings
8% above category average
Mobile access00 Ratings8.182 Ratings
Best Alternatives
SAP Customer Data SolutionsSAP Sales Cloud
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SAP Customer Data SolutionsSAP Sales Cloud
Likelihood to Recommend
8.0
(60 ratings)
8.5
(112 ratings)
Likelihood to Renew
9.5
(10 ratings)
9.0
(7 ratings)
Usability
9.1
(7 ratings)
6.8
(7 ratings)
Availability
8.2
(58 ratings)
8.0
(1 ratings)
Performance
7.3
(7 ratings)
8.0
(1 ratings)
Support Rating
9.1
(8 ratings)
8.8
(10 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
9.1
(7 ratings)
7.0
(2 ratings)
Implementation Rating
7.3
(7 ratings)
8.0
(1 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
8.3
(72 ratings)
Vendor post-sale
4.5
(1 ratings)
-
(0 ratings)
Vendor pre-sale
4.5
(1 ratings)
-
(0 ratings)
User Testimonials
SAP Customer Data SolutionsSAP Sales Cloud
Likelihood to Recommend
SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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SAP
SAP Sales CLoud is not useful in cases where it needs zero downtime upgrades or new monthly releases or micro frontends.Although it is great for any cloud deployments, provides a unified view for the customers. Helps in AI insights recommendations and analytics. It is also optimised for mobile . It is robust and a highly scalable cloud plaform
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Pros
SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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SAP
  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
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Cons
SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Performance
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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SAP
No answers on this topic
Support Rating
SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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In-Person Training
SAP
because it was made directly in the company
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SAP
No answers on this topic
Online Training
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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SAP
The API documentation is good. Development team was able to implement in under two weeks, and normally we were told it was a 12-14 week process.
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Alternatives Considered
SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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SAP
We went with SAP Sales Cloud over Oracle Sales Cloud because it just clicks better with our way of doing things. SAP is like the superhero of sales software – it plays super well with all our other systems, grows with us as we get bigger, and gives us really smart insights into our sales. Plus, it's easy for our team to use, and we can tweak it to fit exactly how we work. While Oracle is good, SAP is like the perfect fit for our sales superhero team.
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Scalability
SAP
because the platform actually allows you to scale at any time if designed following best practices
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SAP
As a cloud-based solution, SAP Sales Cloud provides the flexibility to scale resources based on demand. Organizations can easily adjust their usage and storage requirements without the need for significant infrastructure changes. SAP Sales Cloud is designed to integrate seamlessly with other SAP solutions, such as ERP systems and marketing automation tools. This integration ensures a cohesive ecosystem across various business functions, contributing to overall scalability.
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Return on Investment
SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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SAP
  • Positive Impact: SAP Sales Cloud can lead to increased sales efficiency by automating manual tasks, streamlining workflows, and providing real-time access to customer data. This can result in sales teams spending more time on revenue-generating activities.
  • Negative Impact: The initial costs associated with implementing SAP Sales Cloud, including licensing, customization, and training, can be significant. If not managed properly, this may impact the short-term financials and the expected payback period.
  • Negative Impact: The comprehensive features of SAP Sales Cloud might result in a steeper learning curve for users. If not addressed through adequate training and change management, this complexity can temporarily impact productivity.
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ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform