SAP Customer Data Solutions vs. Symantec IGA

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Customer Data Solutions
Score 8.4 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Symantec IGA
Score 8.0 out of 10
N/A
Symantec IGA (formerly Layer7 Identity Suite & CA Identity Suite) from Broadcom provides comprehensive identity management and governance capabilities. In addition, Symantec IGA performs risk analysis and certification and enables remediation actions in real-time during the access provisioning steps, thereby improving audit performance and risk posture with preventive policy enforcement.N/A
Pricing
SAP Customer Data SolutionsSymantec IGA
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SAP Customer Data SolutionsSymantec IGA
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP Customer Data SolutionsSymantec IGA
Top Pros
Top Cons
Features
SAP Customer Data SolutionsSymantec IGA
Tag Management
Comparison of Tag Management features of Product A and Product B
SAP Customer Data Solutions
7.6
28 Ratings
13% below category average
Symantec IGA
-
Ratings
Tag library7.627 Ratings00 Ratings
Tag variable mapping7.625 Ratings00 Ratings
Ease of writing custom tags7.726 Ratings00 Ratings
Rules-driven tag execution7.526 Ratings00 Ratings
Tag performance monitoring7.725 Ratings00 Ratings
Page load times7.626 Ratings00 Ratings
Mobile app tagging7.425 Ratings00 Ratings
Library of JavaScript extensions7.524 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
SAP Customer Data Solutions
7.7
28 Ratings
11% below category average
Symantec IGA
-
Ratings
Standard visitor segmentation7.728 Ratings00 Ratings
Behavioral visitor segmentation7.827 Ratings00 Ratings
Traffic allocation control7.427 Ratings00 Ratings
Website personalization7.826 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
SAP Customer Data Solutions
7.7
29 Ratings
14% below category average
Symantec IGA
-
Ratings
Account Scoring7.327 Ratings00 Ratings
Customer Data Governance7.828 Ratings00 Ratings
Data Connectors7.629 Ratings00 Ratings
Data Enhancement7.729 Ratings00 Ratings
Data Ingestion7.529 Ratings00 Ratings
Data Storage7.829 Ratings00 Ratings
Data Visibility7.629 Ratings00 Ratings
Event Data7.527 Ratings00 Ratings
Identity Resolution7.927 Ratings00 Ratings
Best Alternatives
SAP Customer Data SolutionsSymantec IGA
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
Teams Manager for Microsoft Teams
Teams Manager for Microsoft Teams
Score 7.7 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
The Okta Identity Cloud
The Okta Identity Cloud
Score 8.9 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.3 out of 10
Imprivata OneSign
Imprivata OneSign
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SAP Customer Data SolutionsSymantec IGA
Likelihood to Recommend
8.0
(59 ratings)
9.0
(1 ratings)
Likelihood to Renew
9.5
(10 ratings)
-
(0 ratings)
Usability
9.1
(7 ratings)
-
(0 ratings)
Availability
8.1
(57 ratings)
-
(0 ratings)
Performance
7.3
(7 ratings)
-
(0 ratings)
Support Rating
9.1
(8 ratings)
-
(0 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
9.1
(7 ratings)
-
(0 ratings)
Implementation Rating
7.3
(7 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
4.5
(1 ratings)
-
(0 ratings)
Vendor pre-sale
4.5
(1 ratings)
-
(0 ratings)
User Testimonials
SAP Customer Data SolutionsSymantec IGA
Likelihood to Recommend
SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Broadcom
If an organization is looking for a good comprehensive identity management/governance suite that is easy to implement, CA identity manager may be a good/robust product. It is best to understand specific use case for your organization and try out the product before a final purchase decision as is the case with all sw products.
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Pros
SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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Broadcom
  • It has complete identity management and governance capabilities equipped with a simple, intuitive user experience and helps simplify processes such as user access requests and access certifications. This in turn helps in improved productivity and user satisfaction.
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Cons
SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Broadcom
  • Bringing on new users and removing existing user when new employee/contractors join or leave an organization can be improved by linking directly to HR module.
  • The slightly complicated GUI makes drill down difficult for a new user.
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Likelihood to Renew
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Broadcom
No answers on this topic
Usability
SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Broadcom
No answers on this topic
Reliability and Availability
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Broadcom
No answers on this topic
Performance
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Broadcom
No answers on this topic
Support Rating
SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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Broadcom
No answers on this topic
In-Person Training
SAP
because it was made directly in the company
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Broadcom
No answers on this topic
Online Training
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Broadcom
No answers on this topic
Implementation Rating
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Broadcom
No answers on this topic
Alternatives Considered
SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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Broadcom
The final contenders were CA and Oracle - Oracle was tedious to implement and maintain while on the other hand CA was easy to implement and maintain and came at a much lower price.
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Scalability
SAP
because the platform actually allows you to scale at any time if designed following best practices
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Broadcom
No answers on this topic
Return on Investment
SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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Broadcom
  • For us, it was a fairly easy implementation over 60 day period that provided ROI fairly quickly
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ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform