SAS Marketing Ops vs Sisense for Cloud Data Teams (formerly Periscope Data)

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

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• Rapid deployment of polished T-SQL-based data visualization charts and dashboards. Periscope supports a variety of database technologies, and allows users to write custom queries to display data.
• Included caching to reduce server load.
• Outstanding customer service/support, with expert advice as needed.
• Constant updates and new features.
• Built-in SQL formatters take the pain out of manipulating date/time objects.

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• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

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• Some of the dashboards can be slow to load; especially when they have lots of features and widgets.
• The software could be made a little easier for people that don't have a data or programming background.
• It is pricey so not a great option for small companies or research/home projects.

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• Positive Impact: Before Periscope Data was available to my department, I had to search through the Que in Smile Check for the cases that were low hanging fruit. Now Periscope pulls that data and that data only from those Ques and I am able to use the filters for better accuracy.

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