What users are saying about
12 Ratings
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Score 7.8 out of 100
135 Ratings
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Score 8.7 out of 100

Attribute Ratings

  • Tealium Customer Data Hub is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

SAS Marketing Ops

80%
1 Rating
8.7

Tealium Customer Data Hub

87%
53 Ratings

Likelihood to Renew

SAS Marketing Ops

N/A
0 Ratings
9.6

Tealium Customer Data Hub

96%
14 Ratings

Usability

SAS Marketing Ops

N/A
0 Ratings
8.5

Tealium Customer Data Hub

85%
9 Ratings

Performance

SAS Marketing Ops

N/A
0 Ratings
9.0

Tealium Customer Data Hub

90%
4 Ratings

Support Rating

SAS Marketing Ops

N/A
0 Ratings
6.7

Tealium Customer Data Hub

67%
6 Ratings

Implementation Rating

SAS Marketing Ops

N/A
0 Ratings
7.0

Tealium Customer Data Hub

70%
2 Ratings

Likelihood to Recommend

SAS Marketing Ops

No answer on this topic is available.

Tealium Customer Data Hub

Tealium iQ Tag Management System should be used on websites and apps that have several different tags. Tealium iQ Tag Management System can act very well as a content layer. It is easy to manage different tags and control them centrally. It should not be used if only one Vendor is in use. If many vendors are used for apps, a combination of Tealium iQ Tag Management System and Tealium EventStream should be considered.
Anonymous | TrustRadius Reviewer

Pros

SAS Marketing Ops

  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
Anonymous | TrustRadius Reviewer

Tealium Customer Data Hub

  • Relationship links. In data management in predictive consumer behavior, there are many variables that may affect whether a customer may come back. In Oil & Gas these "One-Time Customers" aren't really one time but often different companies that buy through each other. Having customers like these is difficult because it becomes near impossible to keep track of their needs. Tealium change this by spotting similar buying patterns as well as similar locations and times for buying.
  • Mobility and connected devices is one of Tealium AudienceStream's major strong points. No longer are people tied to a computer to receive feedback, but we can pull up necessary analytics on-the-go during a meeting, to see things in real time. There is nothing stronger than this, it keeps employees engaged and it minimizes the burden of having to go in and manually look for a data file.
  • Intuitive Dashboard. While this point may seem superficial, there are many softwares that are absolutely powerful in data analytics but completely botch the user interface and dashboard. There is no second guessing or "I wonder what this button does" type of thought processes when you use AudienceStream. It is a program that feels natural to use with intuitive colors and graphs.
Jorge Guevara, EIT | TrustRadius Reviewer

Cons

SAS Marketing Ops

  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
Anonymous | TrustRadius Reviewer

Tealium Customer Data Hub

  • A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
Kelly Saux | TrustRadius Reviewer

Pricing Details

SAS Marketing Ops

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Tealium Customer Data Hub

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Tealium Customer Data Hub

Tealium Customer Data Hub 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Anonymous | TrustRadius Reviewer

Usability

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Tealium Customer Data Hub

Tealium Customer Data Hub 8.5
Based on 9 answers
Compared to Google Tag Manager, which is designed to be a "DIY" type of product making it very easy to use or at least self-service, Tealium has a little more of a learning curve. However, you also have dedicated support to help you through.
Anonymous | TrustRadius Reviewer

Performance

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Tealium Customer Data Hub

Tealium Customer Data Hub 9.0
Based on 4 answers
Great user interface. Easy to use. Very responsive.
Anonymous | TrustRadius Reviewer

Support Rating

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Tealium Customer Data Hub

Tealium Customer Data Hub 6.7
Based on 6 answers
On the one hand, Tealium iQ Tag Management System offers a well-maintained ticket system in which tickets can be answered in different languages. On the other hand, Tealium offers a large community and an extensive learning system. If consent is given, Tealium iQ Tag Management System can also independently make adjustments to the customer's profiles. The contact persons are always friendly and competent.
Anonymous | TrustRadius Reviewer

Implementation Rating

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Tealium Customer Data Hub

Tealium Customer Data Hub 7.0
Based on 2 answers
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers | TrustRadius Reviewer

Alternatives Considered

SAS Marketing Ops

No answers on this topic

Tealium Customer Data Hub

Google Tag Manager is a very good tag management system considering the price (free). It is still used on one of our supported sites. Even though your company will have to pay for Tealium iQ Tag Management, the benefits it has above Google Tag Manager are worth it in my opinion. The support is amazing and it offers a better interface and marketing tools (like the Tealium Web Companion). If there is something the marketing team can't accomplish on their own, the Tealium support team is always there to help. Adobe DTM was a product that we evaluated at the same time as Tealium iQ Tag Management. Their features seemed comparable to that of Tealium on paper. It was during a demo of the product that the lack of preparation of the presenter and the unintuitive interface unimpressed our marketing team enough that we passed on them.
David Gailey | TrustRadius Reviewer

Return on Investment

SAS Marketing Ops

No answers on this topic

Tealium Customer Data Hub

  • Ease of implementation of new marketing channels - we went from concept to completion in a week and a half when developing a new email program, and that included setting up the API to tie AudienceStream to our ESP.
  • Inspires blue sky thinking - we are no longer limited by the data we can specifically capture, allowing for us to develop a far more relevant and personalized experience both online and off.
  • From a budget standpoint, the spend on this tool is justified by the fact that AudienceStream can be used across other tools to enhance our marketing campaigns there - email, paid search, recommendations, testing, even offline marketing such as catalogs, retail stores, direct mail.
Monique Trulson | TrustRadius Reviewer

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