SAS Marketing Ops vs Tealium Customer Data Hub

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

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• Relationship links. In data management in predictive consumer behavior, there are many variables that may affect whether a customer may come back. In Oil & Gas these "One-Time Customers" aren't really one time but often different companies that buy through each other. Having customers like these is difficult because it becomes near impossible to keep track of their needs. Tealium change this by spotting similar buying patterns as well as similar locations and times for buying.
• Mobility and connected devices is one of Tealium AudienceStream's major strong points. No longer are people tied to a computer to receive feedback, but we can pull up necessary analytics on-the-go during a meeting, to see things in real time. There is nothing stronger than this, it keeps employees engaged and it minimizes the burden of having to go in and manually look for a data file.
• Intuitive Dashboard. While this point may seem superficial, there are many softwares that are absolutely powerful in data analytics but completely botch the user interface and dashboard. There is no second guessing or "I wonder what this button does" type of thought processes when you use AudienceStream. It is a program that feels natural to use with intuitive colors and graphs.

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• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

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• A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.

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• Ease of implementation of new marketing channels - we went from concept to completion in a week and a half when developing a new email program, and that included setting up the API to tie AudienceStream to our ESP.
• Inspires blue sky thinking - we are no longer limited by the data we can specifically capture, allowing for us to develop a far more relevant and personalized experience both online and off.
• From a budget standpoint, the spend on this tool is justified by the fact that AudienceStream can be used across other tools to enhance our marketing campaigns there - email, paid search, recommendations, testing, even offline marketing such as catalogs, retail stores, direct mail.

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