What users are saying about
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 12 reviews and ratings
135 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 135 reviews and ratings
Attribute Ratings
- Tealium Customer Data Hub is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.0
SAS Marketing Ops
80%
1 Rating

8.7
Tealium Customer Data Hub
87%
53 Ratings
Likelihood to Renew
SAS Marketing Ops
N/A
0 Ratings

9.6
Tealium Customer Data Hub
96%
14 Ratings
Usability
SAS Marketing Ops
N/A
0 Ratings

8.5
Tealium Customer Data Hub
85%
9 Ratings
Performance
SAS Marketing Ops
N/A
0 Ratings

9.0
Tealium Customer Data Hub
90%
4 Ratings
Support Rating
SAS Marketing Ops
N/A
0 Ratings

6.7
Tealium Customer Data Hub
67%
6 Ratings
Implementation Rating
SAS Marketing Ops
N/A
0 Ratings

7.0
Tealium Customer Data Hub
70%
2 Ratings
Likelihood to Recommend
SAS Marketing Ops
No answer on this topic is available.
Tealium Customer Data Hub
Tealium iQ Tag Management System should be used on websites and apps that have several different tags. Tealium iQ Tag Management System can act very well as a content layer. It is easy to manage different tags and control them centrally. It should not be used if only one Vendor is in use. If many vendors are used for apps, a combination of Tealium iQ Tag Management System and Tealium EventStream should be considered.

Verified User
Consultant in Professional Services
Consumer Services Company, 1001-5000 employeesPros
SAS Marketing Ops
- Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
- Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
- Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Verified User
Analyst in Information Technology
Wholesale Company, 201-500 employeesTealium Customer Data Hub
- Relationship links. In data management in predictive consumer behavior, there are many variables that may affect whether a customer may come back. In Oil & Gas these "One-Time Customers" aren't really one time but often different companies that buy through each other. Having customers like these is difficult because it becomes near impossible to keep track of their needs. Tealium change this by spotting similar buying patterns as well as similar locations and times for buying.
- Mobility and connected devices is one of Tealium AudienceStream's major strong points. No longer are people tied to a computer to receive feedback, but we can pull up necessary analytics on-the-go during a meeting, to see things in real time. There is nothing stronger than this, it keeps employees engaged and it minimizes the burden of having to go in and manually look for a data file.
- Intuitive Dashboard. While this point may seem superficial, there are many softwares that are absolutely powerful in data analytics but completely botch the user interface and dashboard. There is no second guessing or "I wonder what this button does" type of thought processes when you use AudienceStream. It is a program that feels natural to use with intuitive colors and graphs.
Mechanical Design Engineer
Dover CorporationMachinery, 10,001+ employees
Cons
SAS Marketing Ops
- It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
- Missing feature: Hubspot CRM integration.

Verified User
Analyst in Information Technology
Wholesale Company, 201-500 employeesTealium Customer Data Hub
- A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
Director Direct Response Marketing
Pimsleur Language Programs / Simon & Schuster AudioPublishing, 501-1000 employees
Pricing Details
SAS Marketing Ops
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Tealium Customer Data Hub
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
SAS Marketing Ops
No score
No answers yet
No answers on this topic
Tealium Customer Data Hub
Tealium Customer Data Hub 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!

Verified User
Program Manager in Marketing
Retail Company, 501-1000 employeesUsability
SAS Marketing Ops
No score
No answers yet
No answers on this topic
Tealium Customer Data Hub
Tealium Customer Data Hub 8.5
Based on 9 answers
Compared to Google Tag Manager, which is designed to be a "DIY" type of product making it very easy to use or at least self-service, Tealium has a little more of a learning curve. However, you also have dedicated support to help you through.

Verified User
Manager in Marketing
Marketing & Advertising Company, 1001-5000 employeesPerformance
SAS Marketing Ops
No score
No answers yet
No answers on this topic
Tealium Customer Data Hub
Tealium Customer Data Hub 9.0
Based on 4 answers
Great user interface. Easy to use. Very responsive.

Verified User
Director in Information Technology
Retail Company, 10,001+ employeesSupport Rating
SAS Marketing Ops
No score
No answers yet
No answers on this topic
Tealium Customer Data Hub
Tealium Customer Data Hub 6.7
Based on 6 answers
On the one hand, Tealium iQ Tag Management System offers a well-maintained ticket system in which tickets can be answered in different languages. On the other hand, Tealium offers a large community and an extensive learning system. If consent is given, Tealium iQ Tag Management System can also independently make adjustments to the customer's profiles. The contact persons are always friendly and competent.

Verified User
Consultant in Professional Services
Consumer Services Company, 1001-5000 employeesImplementation Rating
SAS Marketing Ops
No score
No answers yet
No answers on this topic
Tealium Customer Data Hub
Tealium Customer Data Hub 7.0
Based on 2 answers
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Manager, Global Ecommerce Analytics
HARMAN InternationalConsumer Electronics, 10,001+ employees
Alternatives Considered
SAS Marketing Ops
No answers on this topic
Tealium Customer Data Hub
Google Tag Manager is a very good tag management system considering the price (free). It is still used on one of our supported sites. Even though your company will have to pay for Tealium iQ Tag Management, the benefits it has above Google Tag Manager are worth it in my opinion. The support is amazing and it offers a better interface and marketing tools (like the Tealium Web Companion). If there is something the marketing team can't accomplish on their own, the Tealium support team is always there to help. Adobe DTM was a product that we evaluated at the same time as Tealium iQ Tag Management. Their features seemed comparable to that of Tealium on paper. It was during a demo of the product that the lack of preparation of the presenter and the unintuitive interface unimpressed our marketing team enough that we passed on them.
Front End Web Developer
New PigInformation Technology and Services, 201-500 employees
Return on Investment
SAS Marketing Ops
No answers on this topic
Tealium Customer Data Hub
- Ease of implementation of new marketing channels - we went from concept to completion in a week and a half when developing a new email program, and that included setting up the API to tie AudienceStream to our ESP.
- Inspires blue sky thinking - we are no longer limited by the data we can specifically capture, allowing for us to develop a far more relevant and personalized experience both online and off.
- From a budget standpoint, the spend on this tool is justified by the fact that AudienceStream can be used across other tools to enhance our marketing campaigns there - email, paid search, recommendations, testing, even offline marketing such as catalogs, retail stores, direct mail.
Director of eCommerce
Dover SaddleryRetail, 201-500 employees