Curata vs. Scoop.it Content Director

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Scoop.it Content Director
Score 9.9 out of 10
Small Businesses (1-50 employees)
Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to: - Save time by finding quality content from across the web - Scale content output without the need for more resources - Delivers ROI; more quality content means more leads
$12
per month
Pricing
CurataScoop.it Content Director
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
Scoop.it Content Director
From $333/month
Billed annually
Offerings
Pricing Offerings
CurataScoop.it Content Director
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
More Pricing Information
Features
CurataScoop.it Content Director
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
3% above category average
Scoop.it Content Director
-
Ratings
Ideation8.01 Ratings00 Ratings
Approval workflows8.01 Ratings00 Ratings
Content collaboration9.01 Ratings00 Ratings
Content calendar8.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
1% below category average
Scoop.it Content Director
-
Ratings
Content hub8.02 Ratings00 Ratings
Embedded CTAs8.01 Ratings00 Ratings
Content distribution8.02 Ratings00 Ratings
Content promotion8.01 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
6% above category average
Scoop.it Content Director
-
Ratings
Closed-loop tracking and reporting8.02 Ratings00 Ratings
Content performance analytics9.02 Ratings00 Ratings
Campaign optimization dashboard8.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
Best Alternatives
CurataScoop.it Content Director
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CurataScoop.it Content Director
Likelihood to Recommend
8.0
(3 ratings)
9.9
(8 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.7
(8 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
CurataScoop.it Content Director
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
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Scoop.it
Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there
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Pros
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
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Scoop.it
  • Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
  • Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
  • Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.
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Cons
Curata
  • more subscription plans as not all people need all features.
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Scoop.it
  • When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.
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Likelihood to Renew
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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Scoop.it
Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.
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Usability
Curata
No answers on this topic
Scoop.it
Well thought out UI
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Reliability and Availability
Curata
No answers on this topic
Scoop.it
The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.
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Alternatives Considered
Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
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Scoop.it
We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.
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Return on Investment
Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
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Scoop.it
  • I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media
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ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

Scoop.it Content Director Screenshots

Screenshot of Smart CalendarScreenshot of Content SourcingScreenshot of Analytics