Visually, by Rock Content vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Visually, by Rock Content
Score 9.0 out of 10
N/A
Visually, by Rock Content acquired in 2019 with ScribbleLive, is a content marketing solution, allowing the user to get visual, video and content creation services, on demand and at scale. Visually is designed to supply the user affordable, premium quality work with creative talent, coordinated through what is described as an easy-to-use marketing collaboration product.N/A
Sprinklr Marketing
Score 7.2 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
Visually, by Rock ContentSprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Visually, by Rock ContentSprinklr Marketing
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Visually, by Rock ContentSprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
Visually, by Rock Content
4.5
1 Ratings
57% below category average
Sprinklr Marketing
7.0
6 Ratings
14% below category average
Ideation8.01 Ratings5.03 Ratings
Content collaboration8.01 Ratings8.25 Ratings
Content calendar1.01 Ratings9.65 Ratings
Network for content licensing/production1.01 Ratings7.31 Ratings
Approval workflows00 Ratings5.14 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Visually, by Rock Content
4.0
1 Ratings
68% below category average
Sprinklr Marketing
8.0
6 Ratings
1% below category average
Content hub3.01 Ratings9.14 Ratings
Forms / Gated content1.01 Ratings5.52 Ratings
Content distribution6.01 Ratings7.36 Ratings
Content promotion6.01 Ratings8.15 Ratings
Embedded CTAs00 Ratings9.12 Ratings
Content automation00 Ratings9.14 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Visually, by Rock Content
5.0
1 Ratings
44% below category average
Sprinklr Marketing
8.5
7 Ratings
8% above category average
Audience profiling and targeting5.01 Ratings8.17 Ratings
Closed-loop tracking and reporting3.01 Ratings8.56 Ratings
Content performance analytics7.01 Ratings9.67 Ratings
Campaign optimization dashboard00 Ratings7.75 Ratings
Competitive analytics00 Ratings8.56 Ratings
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Visually, by Rock ContentSprinklr Marketing
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User Ratings
Visually, by Rock ContentSprinklr Marketing
Likelihood to Recommend
6.0
(1 ratings)
7.0
(16 ratings)
Support Rating
-
(0 ratings)
8.0
(16 ratings)
User Testimonials
Visually, by Rock ContentSprinklr Marketing
Likelihood to Recommend
Rock Content
I would be less inclined to recommend Visually to a colleague now than I would have in the past. In the past, highly skilled freelance programmers and designers were more able to get matched with potential clients. Now, things have to go through Visually and creators cannot post their independent work and get matched up independently.
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Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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Pros
Rock Content
  • Staff picks were a great way of sifting through many pieces of content
  • It was easy to share things uploaded to visual.ly to other social media channels
  • There is an awesome amount of content on Visually
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Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
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Cons
Rock Content
  • There is a bias towards infographics (as opposed to 'real' data visualization)
  • It is not very clear the path between how people who need content get matched up or find creators
  • Interface was redone too often
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Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
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Support Rating
Rock Content
No answers on this topic
Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
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Alternatives Considered
Rock Content
I would recommend other design studios that specialize in data visualization and infographics before visually for a few reasons: - small design studios have an emphasis on the creators (who is part of the studio), whereas Visually is more of a black box because you don't know who is creating your project - Portfolio is okay, but not great, there are many other studios with better looking portfolios One way that Visually is better is that it has an impressive client list and quicker turnaround and maybe more streamlined feedback loops.
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Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
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Return on Investment
Rock Content
  • Was helpful in attracting clients when I started doing data visualization work
  • Cost was minimal - it was free to upload and took little time
  • I have been unable to attract clients lately from visually, so ROI has gone to 0
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Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
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ScreenShots