Treasure Data vs. Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Treasure Data
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time. According to the vendor, Treasure Data serves customers globally across a broad base of industries that…N/A
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
Treasure DataTwilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
Treasure DataTwilio Segment
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Treasure DataTwilio Segment
Considered Both Products
Treasure Data
Chose Treasure Data
Treasure Data is expansive, in matters of data collection, connectivity, among others. Further, the web personalization, which is a validated option in making the business more global and expansive. The accurate nature of digging the customer details and data extraction makes …
Chose Treasure Data
Treasure Data is a leader in the CDP space with a very easy-to-use platform for engineers, the ability to customize, customer success and investment in our business, and the ability to provide value and return on investment.
Chose Treasure Data
Treasure Data provides a combination of out of the box connectors, end to end functionality (Ingestion, Storage, Interactive Querying, Workflows and outputs all in one place) that no other solution we've found seems to do well. The fully managed nature of Workflow, combined …
Twilio Segment

No answer on this topic

Top Pros
Top Cons
Best Alternatives
Treasure DataTwilio Segment
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Treasure Data
Treasure Data
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Treasure DataTwilio Segment
Likelihood to Recommend
9.0
(90 ratings)
8.7
(18 ratings)
Likelihood to Renew
9.1
(5 ratings)
-
(0 ratings)
Usability
8.0
(4 ratings)
-
(0 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(7 ratings)
7.7
(8 ratings)
In-Person Training
6.4
(1 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
6.4
(2 ratings)
-
(0 ratings)
Configurability
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.4
(2 ratings)
-
(0 ratings)
User Testimonials
Treasure DataTwilio Segment
Likelihood to Recommend
Treasure Data
Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
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Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Treasure Data
  • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
  • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
  • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
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Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
Read full review
Cons
Treasure Data
  • Documentation is not always fully update --> better off reaching to support for some topics that are not covered
  • Small bugs on the graphical user interface
  • If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
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Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Likelihood to Renew
Treasure Data
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
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Twilio
No answers on this topic
Usability
Treasure Data
It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
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Twilio
No answers on this topic
Reliability and Availability
Treasure Data
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
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Twilio
No answers on this topic
Performance
Treasure Data
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
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Twilio
No answers on this topic
Support Rating
Treasure Data
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
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Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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In-Person Training
Treasure Data
I was not here when treasure data was implemented to our company.
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Twilio
No answers on this topic
Online Training
Treasure Data
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
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Twilio
No answers on this topic
Implementation Rating
Treasure Data
Implementation was quick and our developers had very few issues with the SDK.
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Twilio
No answers on this topic
Alternatives Considered
Treasure Data
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
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Twilio
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
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Scalability
Treasure Data
In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
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Twilio
No answers on this topic
Return on Investment
Treasure Data
  • We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
  • Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
  • We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
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Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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ScreenShots

Treasure Data Screenshots

Screenshot of Out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of Powerful query toolsScreenshot of Fast and easy audience builder

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings