Sendible vs. Synthesio Social Intelligence Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sendible
Score 9.2 out of 10
N/A
Sendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.
$9.99
per month
Synthesio Social Intelligence Suite
Score 8.8 out of 10
N/A
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.
$1,200
per month
Pricing
SendibleSynthesio Social Intelligence Suite
Editions & Modules
Creator
$29
per month
Traction
$89
per month
Scale
$199
per month
Expansion
$399
per month
Custom White Label
price on request
Synthesio
$1,200.00
per month
Offerings
Pricing Offerings
SendibleSynthesio Social Intelligence Suite
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.—
More Pricing Information
Community Pulse
SendibleSynthesio Social Intelligence Suite
Top Pros
Top Cons
Features
SendibleSynthesio Social Intelligence Suite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Sendible
8.3
6 Ratings
8% above category average
Synthesio Social Intelligence Suite
-
Ratings
Boolean keyword searches8.05 Ratings00 Ratings
Filtering out noise/spam8.04 Ratings00 Ratings
Sentiment analysis8.04 Ratings00 Ratings
Broad channel coverage9.16 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Sendible
9.2
12 Ratings
15% above category average
Synthesio Social Intelligence Suite
-
Ratings
Content planning and scheduling10.012 Ratings00 Ratings
Audience targeting10.010 Ratings00 Ratings
Content optimization7.010 Ratings00 Ratings
Workflow management9.911 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Sendible
7.5
10 Ratings
7% below category average
Synthesio Social Intelligence Suite
-
Ratings
Automated routing and prioritization6.09 Ratings00 Ratings
Customer interaction histories9.57 Ratings00 Ratings
Bulk actions7.09 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Sendible
7.0
9 Ratings
9% below category average
Synthesio Social Intelligence Suite
-
Ratings
Lead generation9.04 Ratings00 Ratings
Content marketing9.09 Ratings00 Ratings
Paid media management1.01 Ratings00 Ratings
Campaigns and promotions9.02 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Sendible
10.0
12 Ratings
16% above category average
Synthesio Social Intelligence Suite
-
Ratings
Twitter10.010 Ratings00 Ratings
Facebook10.012 Ratings00 Ratings
LinkedIn10.011 Ratings00 Ratings
Google+10.08 Ratings00 Ratings
Instagram10.09 Ratings00 Ratings
Pinterest10.04 Ratings00 Ratings
YouTube10.07 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Sendible
6.7
10 Ratings
16% below category average
Synthesio Social Intelligence Suite
-
Ratings
Campaign success analytics8.010 Ratings00 Ratings
Real-time tracking5.08 Ratings00 Ratings
Competitor analysis7.05 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Sendible
9.0
11 Ratings
10% above category average
Synthesio Social Intelligence Suite
-
Ratings
Role-based user permissions & privileges10.011 Ratings00 Ratings
Mobile access8.09 Ratings00 Ratings
Best Alternatives
SendibleSynthesio Social Intelligence Suite
Small Businesses
Publer
Publer
Score 9.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SendibleSynthesio Social Intelligence Suite
Likelihood to Recommend
10.0
(16 ratings)
9.0
(6 ratings)
Likelihood to Renew
8.0
(4 ratings)
7.0
(2 ratings)
Usability
9.0
(3 ratings)
-
(0 ratings)
Support Rating
9.9
(3 ratings)
10.0
(1 ratings)
User Testimonials
SendibleSynthesio Social Intelligence Suite
Likelihood to Recommend
Sendible
I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
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Ipsos
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
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Pros
Sendible
  • Easy to schedule and post to all of your social media platforms.
  • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
  • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
  • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
  • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
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Ipsos
  • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
  • Synthesio has an excellent support team. They are always available to answer any questions we have.
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Cons
Sendible
  • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
  • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
  • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
  • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
  • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
  • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
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Ipsos
  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
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Likelihood to Renew
Sendible
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
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Ipsos
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
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Usability
Sendible
Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
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Ipsos
No answers on this topic
Support Rating
Sendible
Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
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Ipsos
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
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Alternatives Considered
Sendible
Sendible offers outstanding value for money with majority of the features offered by more expensive platforms at a much lower cost. We were using a combination of Hootsuite and Sendible. Sendible remains our primary social media scheduling tool and we were using the free version of Hootsuite as it offered superior social listening, with the ability to track posts by keywords and hashtags in streams for example. Sendible does not offer this same functionality for social listening. When Hootsuite stopped offering social listening streams for free, we dropped Hootsuite and we are currently manually searching social media platforms one at a time until we identify a cost effective social listening tool with the required features.
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Ipsos
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
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Return on Investment
Sendible
  • Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably.
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Ipsos
  • It has helped us understanding the on going topics on our social page quite well.
  • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
  • Employees feel really happy with the tool because it lets them do the work fast and securely.
Read full review
ScreenShots

Sendible Screenshots

Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer