Moz Pro vs. SEO PowerSuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Pro
Score 8.1 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
SEO PowerSuite
Score 8.7 out of 10
N/A
SEO PowerSuite is a SEO software tookit that includes 4 applications - Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Each application helps website owners and SEOs focus on a specific aspect of search engine optimization. With Rank Tracker, the user can set up rank monitoring, analyze competitors, look for new keyword ideas and organize them in relevant keyword groups. WebSite Auditor helps to run sitewide audits for technical issues, as well as get actionable recommendation…
$299
per year
Pricing
Moz ProSEO PowerSuite
Editions & Modules
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Free
$0
forever license
Professional
$299
per year license
Enterprise
$499
per year license
Offerings
Pricing Offerings
Moz ProSEO PowerSuite
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Moz ProSEO PowerSuite
Considered Both Products
Moz Pro
Chose Moz Pro
The main thing that we liked [about] Moz Pro is the insights / dashboard (besides its colors). We do think it's better then the others tools we checked.
SEO PowerSuite
Chose SEO PowerSuite
It's outdated but runs locally.
The unlimited tracking of keywords is a big plus.
At the end it is still to expensive for us too make sense for any much longer.
Chose SEO PowerSuite
Based on price and functionality SEO PowerSuite is a strong competitor to the other tools mentioned. All of these tools serve the same basic need. Each has its own advantages and disadvantages. Every one of them will get the job done. However, for site owners, freelancers …
Chose SEO PowerSuite
SEO PowerSuite is the most powerful and comprehensive of all the above. Each one has its merits but if I was only able to use one tool it would be SEO PowerSuite.
Chose SEO PowerSuite
SEO PowerSuite is a unique SEO software because it runs on your computer. Unlike Ahrefs or Moz, which run as SaS, this tool depends on your computer resources to crawl and gather data from the websites which can be a good thing, because your business lives on your computer. …
Chose SEO PowerSuite
We initially chose SEO PowerSuite based on the information we had at the time. I conducted a lot of research and read several reviews on the product before I pitched it to my CMO. It made the most sense at the time. It measured how we performed in the web space compared to our …
Top Pros
Top Cons
Features
Moz ProSEO PowerSuite
SEO
Comparison of SEO features of Product A and Product B
Moz Pro
8.3
40 Ratings
7% above category average
SEO PowerSuite
8.4
14 Ratings
8% above category average
Keyword analysis9.940 Ratings9.014 Ratings
Backlink management7.135 Ratings8.013 Ratings
SERP ranking tracking9.940 Ratings8.014 Ratings
Page grader9.839 Ratings9.014 Ratings
Competitive analysis8.039 Ratings9.014 Ratings
Site audit / diagnostics8.938 Ratings9.014 Ratings
Site recommendations7.936 Ratings8.012 Ratings
Task management5.221 Ratings7.37 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Pro
5.9
32 Ratings
25% below category average
SEO PowerSuite
8.3
14 Ratings
9% above category average
Local SEO5.327 Ratings8.013 Ratings
Social SEO5.323 Ratings8.011 Ratings
Mobile SEO6.325 Ratings8.013 Ratings
Global SEO6.827 Ratings9.013 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Pro
8.9
32 Ratings
6% above category average
SEO PowerSuite
8.3
14 Ratings
1% below category average
Multi-domain support7.927 Ratings8.511 Ratings
Integration with web analytics tools9.929 Ratings8.013 Ratings
Best Alternatives
Moz ProSEO PowerSuite
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz ProSEO PowerSuite
Likelihood to Recommend
9.8
(77 ratings)
9.0
(16 ratings)
Likelihood to Renew
8.8
(37 ratings)
9.0
(2 ratings)
Usability
8.5
(2 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(7 ratings)
10.0
(1 ratings)
Online Training
7.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
Moz ProSEO PowerSuite
Likelihood to Recommend
iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
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LinkAssist.Com
After starting your online business, you have to use SEO PowerSuite to start up. You want to know where you have to go in terms of SEO journey, what keywords you need to use, who your competition is and which locations are the most important to you. Also, you need to know the power of your website, how well it performs now and how it can be improved. If you just want to start blogging for fun, about stuff that interests you and only you, you might find this program a bit over the top. It has way too many features to "just" see how many visitors you get on your website. A simple plugin will probably do the job.
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Pros
iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
Read full review
LinkAssist.Com
  • Finds keyword opportunities with the best chance to rank
  • Finds your most ominous competitors
  • Finds the opportunities for content changes that make a difference in ranking
  • Checks your site for technical issues and suggest fixes for them
  • Finds backlinks for your site and opportunities to go for
  • Helps you with all four areas of SEO: On-page, Off-Page, Technical and Experiential
  • Helps your organize project data and tasks in easy to use columns and filters
  • Helps you setup automatic checks on all aspects of your SEO campaigns to stay up to date
Read full review
Cons
iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
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LinkAssist.Com
  • The software is not strong with processing large amounts of data. So, it is really good for small and medium size businesses, but can be cumbersome for large projects.
  • Due to large number of settings it takes time to learn it.
  • Need to purchase proxies or captcha solution. I think those can be provides as part of the package already.
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Likelihood to Renew
iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
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LinkAssist.Com
I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.
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Usability
iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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LinkAssist.Com
No answers on this topic
Reliability and Availability
iContact
Every time I've ever needed it, it's been there.
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LinkAssist.Com
No answers on this topic
Support Rating
iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
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LinkAssist.Com
I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.
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Online Training
iContact
No answers on this topic
LinkAssist.Com
SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.
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Alternatives Considered
iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
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LinkAssist.Com
It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.
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Return on Investment
iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
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LinkAssist.Com
  • SEO PowerSuite is a one-time payment SEO software which shortens the time it takes for you to optimize websites in terms of SEO, content, visibility and conversions which can improve your ROI if used wisely.
  • Can be used on multiple platforms and scales nicely. An Enterprise license allows multiple people to run the software, and it's easy to set up. It's updated regularly which means zero maintenance.
  • BuzzBundle and LinkAssistant can increase your brands reach, potentially increasing the number of prospects and leads.
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ScreenShots

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

SEO PowerSuite Screenshots

Screenshot of Rank Tracker is the most customizable rank checker tool you'll come across. Whether you need to check positions globally or in local search, in Google SERPs or any of the tool's 400+ search engines — Rank Tracker's got you covered. Whether you need to scan the top 50 or 1,000 search results, track keyword rankings once a week or daily, monitor Universal and Map listings, and track competitor keyword ranks — you can do that even with the software's free trial. Monitor your site average position and visibility score. Observe how your ranking position changes, notice when your keyword enters the top position or gets a featured snippet on Google SERPs. The best part is, everything is unlimited in this keyword position checker — including websites, search engines, and keywords to track.Screenshot of WebSite Auditor does more than analyzing your content. It lets you optimize pages in-app with step-by-step SEO advice as you type. In a separate tab, you can create and edit your pages' title and meta description tags, and preview your Google snippet right below. Done optimizing? A single click will save the SEO-perfect HTML to your hard drive, ready for upload.Screenshot of All your favorite keyword research tools are integrated right into the Rank Tracker keyword rank tool: Google Ads Keyword Planner; Competition research; Domain Research; Related Searches; Autocomplete tools; Related Questions; Google Analytics and Search Console for terms you already rank for. Used together, these sources will give you thousands of keywords you wouldn't have found elsewhere on the web. As you find keyword ideas, the tool will automatically group them by topic, so you can analyze and target entire keyword groups instead of going through bulks of terms one by one.Screenshot of WebSite Auditor will run an SEO audit and quickly reveal every issue on your site that can affect search engine indexation, rankings, and user experience. The audit tool looks for tech SEO issues such as broken links and images, duplicate content, crawling errors, poor mobile usability, site speed, redirect chains, internal linking problems, heavy pages and scripts, W3C validation errors, thin content, and more.Screenshot of Check the exact backlinks your site has — or spy on your competitor's backlinks with SEO SpyGlass. In a matter of minutes, this smart tool will calculate the total number of backlinks the site has and show the exact URL of each and every backlink. Since today's search engines place a huge value on links, this is the number one factor for ranking well.Screenshot of Acquiring that new backlink is often a numbers game — you need link building tools that will provide tons of link suggestions that will serve as a foundation for your link building campaigns. And LinkAssistant is simply the best tool for sheer volume. With 7.1 billion pages crawled on a daily basis, the software will give you backlink opportunities in hundreds and even thousands.