SessionM vs. Zinrelo

SessionM is ideal for enterprise restaurants, brands, and organizations to build and drive loyal behaviors via technology platforms. They've built their system via robust APIs integrations, but are now diving into a white label app system that allows smaller brands (100 units+) to utilize their incredible technology in their own brand, as opposed to just bigger players. They're the best at what they do.

Incentivized

Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.

Incentivized

• Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions.
• Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc.
• Loyalty management & CRM: creating and managing a program that runs consistently across the system.

Incentivized

• Customer service is fantastic.
• They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
• They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.

Incentivized

• Some improvement could be made on their integrations process with all platforms (olo, monkey media, etc.).

Incentivized

• Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
• Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
• Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.

Incentivized

SessionM was light years ahead of Fishbowl, in the data science tendency assumptions that are built into the system, plus they don't offer an app for your brand to use. You'd have to employ a 3rd vendor to manage that. It's also important to note that SessionM sees ALL guests and POS content in the system, not just loyalty identified transactions.

Incentivized

We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.

Incentivized

• Our work with SessionM has been so incredibly impactful to our brand loyal guests, and the value they bring to our brand. For example, our loyal guests are worth $100+ more than our non-loyalty guests.

Incentivized

• Increased customer retention.
• Increased average order value.

Incentivized