Shareaholic vs. Smaato

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shareaholic
Score 7.0 out of 10
N/A
N/AN/A
Smaato
Score 8.9 out of 10
N/A
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
Pricing
ShareaholicSmaato
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ShareaholicSmaato
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ShareaholicSmaato
Top Pros
Top Cons

No answers on this topic

Best Alternatives
ShareaholicSmaato
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShareaholicSmaato
Likelihood to Recommend
10.0
(1 ratings)
7.0
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
ShareaholicSmaato
Likelihood to Recommend
Shareaholic
This is a great tool to use for content sharing and link building. So if either of those are part of your digital marketing strategy, which they should be, Shareaholic may be beneficial for your business
Read full review
Verve Group
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
Read full review
Pros
Shareaholic
  • Great editorial staff, great content!
  • Clean website, easy to navigate.
  • Very high domain authority, great for link building.
Read full review
Verve Group
  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
Read full review
Cons
Shareaholic
  • The home page could offer some more direction/explanation of what Shareaholic is all about.
Read full review
Verve Group
  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
Read full review
Likelihood to Renew
Shareaholic
In terms of co-creation, the process of working with Shareaholic was easy and pleasant. Furthermore, the design of their site is clean and modern. The Shareaholic team is also active on social media, a quality I like to look for when targeting products for content collaboration
Read full review
Verve Group
No answers on this topic
Usability
Shareaholic
No answers on this topic
Verve Group
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
Read full review
Support Rating
Shareaholic
No answers on this topic
Verve Group
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
Read full review
Alternatives Considered
Shareaholic
No answers on this topic
Verve Group
With over 20 demand partners in our stack, Smaato is in the top 5
Read full review
Return on Investment
Shareaholic
  • We got a great backlink from collaborating with Shareaholic, which improved our organic online rankings, and hopefully also led to an increase in client contact and retention.
Read full review
Verve Group
  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
Read full review
ScreenShots