SharpSpring vs Tailwind

Likelihood to Recommend

[SharpSpring is] great for lead management - CRM. Very easy to setup and get a sales team motivated to track their pipeline. Also gives management great visibility to what is going on across the sales team and provides actionable insight for forecasting. On the marketing side, we run primarily email and social media campaigns - SharpSpring is great for managing multi-channel, triggered campaigns where you literally want to “set it and forget it”.

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Dave Sutton

Founder and Chairman

TopRightMarketing & Advertising, 51-200 employees

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Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.

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Verified User

Administrator in Other

Education Management Company, 11-50 employees

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Feature Rating Comparison

SharpSpring

Tailwind

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

SharpSpring

Tailwind

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

SharpSpring

Tailwind

Calendaring

Event/webinar marketing

SharpSpring

Tailwind

Social sharing and campaigns

Social profile integration

SharpSpring

Tailwind

Dashboards

Standard reports

Custom reports

SharpSpring

Tailwind

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

SharpSpring

Tailwind

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

SharpSpring

Tailwind

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

SharpSpring

Tailwind

Automated routing and prioritization

Customer interaction histories

Bulk actions

SharpSpring

Tailwind

Lead generation

Content marketing

Paid media management

Campaigns and promotions

SharpSpring

Tailwind

Instagram

Pinterest

SharpSpring

Tailwind

Campaign success analytics

Real-time tracking

Competitor analysis

SharpSpring

Tailwind

Role-based user permissions & privileges

Mobile access

Pros

Crm, with custom fields that can be customized per organization
Sales pipelines, which lets you track an opportunity along the sales process. Can implement automation with tasks creation, emails to prospect and notifications
Email marketing with easy to use email builder. Campaigns can be sent out manually or automatically. Can also be used for templated emails to send to contacts.

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Kaila Troia

Co-Founder/ CEO

Capital District DigitalMarketing & Advertising, 1-10 employees

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Scheduling Pins on more than one Board across a time frame.
Scheduling Instagram posts at recommended times.
Using Smart Bio for links from Instagram directly to our website.

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Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

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Cons

Custom Form Field - Weakest point of the software for me. Hard to make custom field and options are limited
Nuanced Automations are Hard - Lacking some more advanced automation capacities and options
Hard Bounces / Suppressions - Very aggressive suppression engine means that active subscribers are "bounced" then removed from email lists suddenly without much recourse

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Billy Alguire

Marketing Strategist

Harris Local GovernmentComputer Software, 51-200 employees

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I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.

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Xavier Knight

Behavior Health Technician Supervisor

George Junior RepublicMental Health Care, 201-500 employees

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Likelihood to Renew

SharpSpring 8.1

Based on 30 answers

We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.

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David Fox

President

Spider Marketing GroupMarketing & Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

SharpSpring 8.2

Based on 71 answers

This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.

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Christine Mullins

Owner

Brand ShoutMarketing & Advertising, 1-10 employees

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Tailwind 10.0

Based on 1 answer

I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.

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Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

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Support Rating

SharpSpring 8.7

Based on 80 answers

The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.

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Darren Winter, MA

Company Director

Duco Digital LTDMarketing & Advertising, 1-10 employees

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Tailwind 10.0

Based on 1 answer

I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.

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Verified User

Director in Marketing

Non-profit Organization Management Company, 1-10 employees

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Implementation Rating

SharpSpring 8.0

Based on 14 answers

Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.

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Matthew Maginley

Consultant

Managed Media Services and MarketingMarketing & Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We have tested and work with several marketing automation/CRM systems over the course of over 25 years in the B-to-B marketing/advertising business, among them are: HubSpot, Marketo, Pardot, Zoho, Salesforce, and many others. SharpSpring continues to be the gold standard for me in terms of overall value and ease of use.

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Dave Strand

Brand Director

Strand/NowspeedMarketing & Advertising, 11-50 employees

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At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.

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Joanna Knight

Recruiter

Girls Scouts Western PennsylvaniaProgram Development, 1001-5000 employees

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Return on Investment

It's had a positive impact on ROI in that it's provided management with visibility into forecasting, making the budgeting process clearer.
When new representatives join the company it's easy to get [them] up and running in SharpSpring, minimizing time spent on training.
SharpSpring helps our team of reps clearly see the current list of opportunities, and create tasks to make sure we don't miss any follow-ups

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Jason Carlage

Project Manager

Partner in PublishingE-Learning, 501-1000 employees

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Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.

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Kate Knight

Virtual Assistant

Health and WillnessHealth, Wellness and Fitness, 1-10 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

SharpSpring Editions & Modules

Edition

1,000 Contacts	$399¹
2,500 Contacts	$499¹
5,000 Contacts	$699¹
10,000 Contacts	$899¹
20,000 Contacts	$1,299¹

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Tailwind Editions & Modules

Edition

Pinterest Plus	14.99¹
Instagram Plus	14.99¹
Tailwind Create	119.88²
SmartLoop	119.88²
Tailwind Communities	119.88²

per month
billed annually

Additional Pricing Details

—

Rating Summary

SharpSpring

Tailwind

SharpSpring

Tailwind

SharpSpring

Tailwind

SharpSpring

Tailwind

SharpSpring

Tailwind

SharpSpring

Tailwind

SharpSpring

Tailwind

SharpSpring

Tailwind

SharpSpring

Tailwind

Likelihood to Recommend

SharpSpring

Tailwind

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Automated routing and prioritization

Customer interaction histories

Bulk actions

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Instagram

Pinterest

Campaign success analytics

Real-time tracking

Competitor analysis

Role-based user permissions & privileges

Mobile access

Pros

SharpSpring

Tailwind

Cons

SharpSpring

Tailwind

Likelihood to Renew

SharpSpring

Tailwind

Usability

SharpSpring

Tailwind

Support Rating

SharpSpring

Tailwind

Implementation Rating

SharpSpring

Tailwind

Alternatives Considered

SharpSpring

Tailwind

Return on Investment

SharpSpring

Tailwind

Screenshots

SharpSpring

Tailwind

Pricing Details