Constant Contact Lead Gen & CRM vs. Totango

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact Lead Gen & CRM
Score 8.5 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion. Attract - Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
Totango
Score 8.4 out of 10
N/A
Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.
$2,988
per year
Pricing
Constant Contact Lead Gen & CRMTotango
Editions & Modules
Lead Gen & CRM
Starting at $449
per month
Starter
$2,988
per year
Enterprise
$18,000
per year
Premier
Custom
Offerings
Pricing Offerings
Constant Contact Lead Gen & CRMTotango
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsAbove pricing based on 5000 contacts.Each package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
More Pricing Information
Community Pulse
Constant Contact Lead Gen & CRMTotango
Top Pros
Top Cons
Features
Constant Contact Lead Gen & CRMTotango
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.5
508 Ratings
4% below category average
Totango
-
Ratings
WYSIWYG email editor7.8468 Ratings00 Ratings
Dynamic content7.4452 Ratings00 Ratings
Ability to test dynamic content6.6433 Ratings00 Ratings
Landing pages6.3440 Ratings00 Ratings
A/B testing7.5395 Ratings00 Ratings
Mobile optimization4.3426 Ratings00 Ratings
Email deliverability reporting8.9496 Ratings00 Ratings
List management9.2498 Ratings00 Ratings
Triggered drip sequences9.3473 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.8
497 Ratings
13% above category average
Totango
-
Ratings
Lead nurturing automation9.5484 Ratings00 Ratings
Lead scoring and grading8.6490 Ratings00 Ratings
Data quality management8.4466 Ratings00 Ratings
Automated sales alerts and tasks8.9462 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.1
400 Ratings
6% above category average
Totango
-
Ratings
Calendaring8.0338 Ratings00 Ratings
Event/webinar marketing8.1318 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.3
377 Ratings
3% below category average
Totango
-
Ratings
Social sharing and campaigns7.2316 Ratings00 Ratings
Social profile integration7.5362 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
8.5
494 Ratings
13% above category average
Totango
-
Ratings
Dashboards8.3486 Ratings00 Ratings
Standard reports8.4486 Ratings00 Ratings
Custom reports8.8447 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact Lead Gen & CRM
7.8
466 Ratings
3% above category average
Totango
7.9
216 Ratings
8% below category average
API7.9364 Ratings6.8149 Ratings
Role-based workflow & approvals7.9403 Ratings00 Ratings
Customizability8.5439 Ratings00 Ratings
Integration with Salesforce.com8.1217 Ratings8.0173 Ratings
Integration with Microsoft Dynamics CRM7.298 Ratings00 Ratings
Integration with SugarCRM7.291 Ratings00 Ratings
Integration with Marketo00 Ratings8.935 Ratings
Security
Comparison of Security features of Product A and Product B
Constant Contact Lead Gen & CRM
-
Ratings
Totango
8.5
182 Ratings
3% below category average
Role-based user permissions00 Ratings8.5182 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Constant Contact Lead Gen & CRM
-
Ratings
Totango
7.6
247 Ratings
13% below category average
Product usage00 Ratings7.8243 Ratings
Help desk / support tickets00 Ratings7.3160 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Constant Contact Lead Gen & CRM
-
Ratings
Totango
7.6
260 Ratings
9% below category average
NPS surveys00 Ratings8.0124 Ratings
Sponsor tracking00 Ratings6.16 Ratings
Customer profiles00 Ratings7.8251 Ratings
Automated workflow00 Ratings8.4240 Ratings
Internal collaboration00 Ratings7.1226 Ratings
Customer health scoring00 Ratings7.6253 Ratings
Customer segmentation00 Ratings8.3243 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
-
Ratings
Totango
7.5
254 Ratings
9% below category average
Customer health trends00 Ratings7.7243 Ratings
Engagement analytics00 Ratings7.7229 Ratings
Revenue forecasting00 Ratings7.0175 Ratings
Dashboards00 Ratings7.8237 Ratings
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Constant Contact Lead Gen & CRMTotango
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Score 9.5 out of 10
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Score 8.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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Score 9.5 out of 10
Enterprises
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Score 9.3 out of 10
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Score 8.8 out of 10
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User Ratings
Constant Contact Lead Gen & CRMTotango
Likelihood to Recommend
9.0
(522 ratings)
8.3
(261 ratings)
Likelihood to Renew
8.1
(32 ratings)
7.4
(8 ratings)
Usability
6.7
(70 ratings)
8.6
(95 ratings)
Availability
7.8
(2 ratings)
9.9
(3 ratings)
Performance
3.2
(2 ratings)
8.8
(2 ratings)
Support Rating
8.3
(71 ratings)
8.1
(93 ratings)
Online Training
4.5
(2 ratings)
7.0
(1 ratings)
Implementation Rating
6.5
(10 ratings)
10.0
(12 ratings)
Configurability
4.5
(1 ratings)
8.2
(4 ratings)
Ease of integration
4.5
(2 ratings)
8.0
(8 ratings)
Product Scalability
2.9
(2 ratings)
9.8
(3 ratings)
Vendor post-sale
8.2
(1 ratings)
8.0
(1 ratings)
Vendor pre-sale
1.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
Constant Contact Lead Gen & CRMTotango
Likelihood to Recommend
Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
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Totango
for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
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Pros
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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Totango
  • Enables us to easily send and collect NPS & CSAT scores regularly.
  • Syncs with HubSpot to bring in updated client data and deals automatically.
  • Allows us to manage clients based on health score which is multi-dimensional.
  • I can log touch points directly in Totango from Gmail so easily..
  • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
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Cons
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Totango
  • Integrations -- in my experience, they constantly break and disconnect.
  • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
  • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
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Likelihood to Renew
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Totango
I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
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Usability
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Totango
It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
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Reliability and Availability
Constant Contact
No answers on this topic
Totango
I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
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Performance
Constant Contact
No answers on this topic
Totango
At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
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Support Rating
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Totango
I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
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Online Training
Constant Contact
No answers on this topic
Totango
Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
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Implementation Rating
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Totango
Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
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Alternatives Considered
Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
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Totango
Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
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Scalability
Constant Contact
No answers on this topic
Totango
Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
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Return on Investment
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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Totango
  • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
  • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
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ScreenShots

Totango Screenshots

Screenshot of Collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of an engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub